---
title: "Price with Confidence: Remember Who You Are"
description: "Reed Holden finishes our celebration series with Rule 10  Price with Confidence: Remember Who You Are. Reed explains the most important lesson  learned over the last 10 years & tells the story of Michael, President of a company, that found his confidence and made his company millions in profit."
---

[Weekly Blog for Holden Advisors](https://blog.holdenadvisors.com)

# [Price with Confidence: Remember Who You Are](https://blog.holdenadvisors.com/price-with-confidence)

 Written by [Reed Holden](https://blog.holdenadvisors.com/author/reed-holden) | Mar 8, 2018 11:02:00 AM

Celebrating 10 Years of Pricing with Confidence (video 11 of 11)

Reed Holden finishes our celebration series with Rule 10,  Price with Confidence: Remember Who You Are

In this video,  Reed explains the most important lesson learned over the last 10 years & tells the story of Michael, President of a company, that found his confidence and made his company millions in profit. 

In addition to this video, [Reed was recently interviewed](https://blog.holdenadvisors.com/a-conversation-with-reed-holden)about what's changed since he wrote the book and what Executives need to do differently in the future in order to drive pricing with confidence.  It's a don't miss interview!

We at Holden Advisors thank you for celebrating 10 years of Pricing with Confidence with us! If you want more information on how you can price with confidence and grow revenue and profit in your company, please contact any one of our video experts or:

 

 

 

[View full post](https://blog.holdenadvisors.com/price-with-confidence)

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