---
title: Replace the Discounting Habit with a Little Arrogance
description: Discounting is a terrible habit that is difficult to break. The best way to break any habit is to replace it with another.  In this case, replace discounting with a little arrogance.  Arrogance is just what is needed to kick the discounting habit.
---

[Weekly Blog for Holden Advisors](https://blog.holdenadvisors.com)

# [Replace the Discounting Habit with a Little Arrogance](https://blog.holdenadvisors.com/replace-the-discounting-habit-with-a-little-arrogance)

 Written by [Travis Umpleby](https://blog.holdenadvisors.com/author/travis-umpleby) | Apr 26, 2018 10:01:00 AM

Celebrating 10 Years of Pricing with Confidence (video 2 of 11).

Travis Umpleby discusses the first rule in *Pricing with Confidence* - "Replace the Discounting Habit with a Little Arrogance." Author Reed Holden often talks about discounting as the "crack cocaine" of many executives today. Discounting can be a terrible habit and one that is difficult to break. The result is not only lost revenue and profits today, but the impact is often felt long into the future. The best way to break any habit is to replace it with another. In this case, replace discounting with a little arrogance. This arrogance is just what is needed to kick the discounting habit.

\*Download an Improving Practice Plan so you can follow along with all videos and plan how to drive profitable changes in your organization: 

Order the book: [**Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table**](https://www.amazon.com/Pricing-Confidence-Leaving-Money-Table/dp/1480590223)

 

 

 

[View full post](https://blog.holdenadvisors.com/replace-the-discounting-habit-with-a-little-arrogance)

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