<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://blog.holdenadvisors.com/take-value-to-the-next-level</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Stock%20images/Next%20Level%20wooden%20sign%20with%20a%20street%20background.jpeg</image:loc><image:caption>NextLevelwoodensignwithastreetbackground</image:caption><image:title>NextLevelwoodensignwithastreetbackground</image:title></image:image><lastmod>2019-07-31</lastmod></url><url><loc>https://blog.holdenadvisors.com/price-plots-can-hide-big-price-leakages</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(3%20of%2012).jpg</image:loc><image:caption>HoldenHS3of12</image:caption><image:title>HoldenHS3of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Screen%20Shot%202018-07-19%20at%203.09.08%20PM.png</image:loc><image:caption>ScreenShot20180719at30908PM</image:caption><image:title>ScreenShot20180719at30908PM</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Screen%20Shot%202018-07-19%20at%203.09.18%20PM.png</image:loc><image:caption>ScreenShot20180719at30918PM</image:caption><image:title>ScreenShot20180719at30918PM</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/price-leakages-1.jpg</image:loc><image:caption>priceleakages1</image:caption><image:title>priceleakages1</image:title></image:image><lastmod>2018-07-19</lastmod></url><url><loc>https://blog.holdenadvisors.com/wake-up-sellers-its-time-to-think-differently</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/sellers%20think%20differently.jpg</image:loc><image:caption>sellersthinkdifferently</image:caption><image:title>sellersthinkdifferently</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-08-31</lastmod></url><url><loc>https://blog.holdenadvisors.com/on-pricing-power-and-fairness</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Stock%20images/Ethics%20wooden%20sign%20on%20a%20beautiful%20day.jpeg</image:loc><image:caption>Ethicswoodensignonabeautifulday</image:caption><image:title>Ethicswoodensignonabeautifulday</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Stock%20images/Ethics%20wooden%20sign%20on%20a%20beautiful%20day-1.jpeg</image:loc><image:caption>Ethicswoodensignonabeautifulday1</image:caption><image:title>Ethicswoodensignonabeautifulday1</image:title></image:image><lastmod>2019-09-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/is-it-the-right-time-for-a-price-increase</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Stock%20images/Magnifing%20glass%20and%20documents%20with%20analytics%20data%20lying%20on%20table.jpeg</image:loc><image:caption>Magnifingglassanddocumentswithanalyticsdatalyingontable</image:caption><image:title>Magnifingglassanddocumentswithanalyticsdatalyingontable</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2020-08-31</lastmod></url><url><loc>https://blog.holdenadvisors.com/what-gets-measured-gets-done</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Mayureshpic-150x150.png</image:loc><image:caption>Mayureshpic150x150</image:caption><image:title>Mayureshpic150x150</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/influencers-the-force-behind-the-sales-negotiation</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/tannis-150x150.jpg</image:loc><image:caption>tannis150x150</image:caption><image:title>tannis150x150</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/wayward-sales-veteran-comes-clean</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Stock%20images/row%20of%20light%20bulbs%20with%20one%20different%20from%20the%20others.jpeg</image:loc><image:caption>rowoflightbulbswithonedifferentfromtheothers</image:caption><image:title>rowoflightbulbswithonedifferentfromtheothers</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Alicia%20Headshot.jpeg</image:loc><image:caption>AliciaHeadshot</image:caption><image:title>AliciaHeadshot</image:title></image:image><lastmod>2019-07-16</lastmod></url><url><loc>https://blog.holdenadvisors.com/pricing-priorities-really-worth-time</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/pricing-priorities-time.jpg</image:loc><image:caption>pricingprioritiestime</image:caption><image:title>pricingprioritiestime</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(3%20of%2012).jpg</image:loc><image:caption>HoldenHS3of12</image:caption><image:title>HoldenHS3of12</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/discounting-is-a-nasty-habit</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Capture.png</image:loc><image:caption>Capture</image:caption><image:title>Capture</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/yelling.jpg</image:loc><image:caption>yelling</image:caption><image:title>yelling</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/7353-02-checkmate-powerpoint-template-16x9-3.jpg</image:loc><image:caption>735302checkmatepowerpointtemplate16x93</image:caption><image:title>735302checkmatepowerpointtemplate16x93</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/e5e14334890719.56e180acccfdb.png</image:loc><image:caption>e5e1433489071956e180acccfdb</image:caption><image:title>e5e1433489071956e180acccfdb</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Picture2.jpg</image:loc><image:caption>Picture2</image:caption><image:title>Picture2</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(9%20of%2012).jpg</image:loc><image:caption>HoldenHS9of12</image:caption><image:title>HoldenHS9of12</image:title></image:image><lastmod>2019-09-25</lastmod></url><url><loc>https://blog.holdenadvisors.com/video-is-your-product-really-a-commodity</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Stock%20images/Industrial%20Background%20with%20Blue%20Barrels..jpeg</image:loc><image:caption>IndustrialBackgroundwithBlueBarrels</image:caption><image:title>IndustrialBackgroundwithBlueBarrels</image:title></image:image><lastmod>2019-10-30</lastmod></url><url><loc>https://blog.holdenadvisors.com/data-driven-pricing-can-increase-your-profit</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Mike%20Cannestra%20Headshot.jpg</image:loc><image:caption>MikeCannestraHeadshot</image:caption><image:title>MikeCannestraHeadshot</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2021-07-26</lastmod></url><url><loc>https://blog.holdenadvisors.com/special-report-january</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/news-from-field.jpg</image:loc><image:caption>newsfromfield</image:caption><image:title>newsfromfield</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-17</lastmod></url><url><loc>https://blog.holdenadvisors.com/post-merger-success</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Tim-headshot-150x150.jpg</image:loc><image:caption>Timheadshot150x150</image:caption><image:title>Timheadshot150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/success-merger-acquisitions-1.png</image:loc><image:caption>successmergeracquisitions1</image:caption><image:title>successmergeracquisitions1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-03-21</lastmod></url><url><loc>https://blog.holdenadvisors.com/news-from-the-field</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/field-report-holden.png</image:loc><image:caption>fieldreportholden</image:caption><image:title>fieldreportholden</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><lastmod>2018-07-20</lastmod></url><url><loc>https://blog.holdenadvisors.com/top-5-most-popular-posts-2019</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(12%20of%2012).jpg</image:loc><image:caption>HoldenHS12of12</image:caption><image:title>HoldenHS12of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/2019%20Image.jpg</image:loc><image:caption>2019Image</image:caption><image:title>2019Image</image:title></image:image><lastmod>2020-01-17</lastmod></url><url><loc>https://blog.holdenadvisors.com/clarify-value</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/drive-value-pricing.jpg</image:loc><image:caption>drivevaluepricing</image:caption><image:title>drivevaluepricing</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(10%20of%2012).jpg</image:loc><image:caption>HoldenHS10of12</image:caption><image:title>HoldenHS10of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/taking-a-ride-with-pelotons-new-pricing-metrics</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(10%20of%2012).jpg</image:loc><image:caption>HoldenHS10of12</image:caption><image:title>HoldenHS10of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/116525654_l.jpg</image:loc><image:caption>116525654l</image:caption><image:title>116525654l</image:title></image:image><lastmod>2019-04-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/value-christmas-cheer-even-scrooge-can-get-behind</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/pricing-value-scrooge.png</image:loc><image:caption>pricingvaluescrooge</image:caption><image:title>pricingvaluescrooge</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/advice-dont-assume-all-industry-sectors-behave-the-same-way</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Tim-headshot-150x150.jpg</image:loc><image:caption>Timheadshot150x150</image:caption><image:title>Timheadshot150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Screen%20Shot%202018-11-20%20at%2012.41.36%20PM-2.png</image:loc><image:caption>ScreenShot20181120at124136PM2</image:caption><image:title>ScreenShot20181120at124136PM2</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-11-21</lastmod></url><url><loc>https://blog.holdenadvisors.com/play-better-poker-0</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/scott-graham-5fNmWej4tAA-unsplash.jpg</image:loc><image:caption>scottgraham5fNmWej4tAAunsplash</image:caption><image:title>scottgraham5fNmWej4tAAunsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Play%20Better%20Poker.jpg</image:loc><image:caption>PlayBetterPoker</image:caption><image:title>PlayBetterPoker</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2021-10-14</lastmod></url><url><loc>https://blog.holdenadvisors.com/cooler-heads-prevail-tame-the-never-ending-pressure-of-sales</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Alicia%20Headshot.jpeg</image:loc><image:caption>AliciaHeadshot</image:caption><image:title>AliciaHeadshot</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Stress.jpg</image:loc><image:caption>Stress</image:caption><image:title>Stress</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2019-09-19</lastmod></url><url><loc>https://blog.holdenadvisors.com/value-isnt-value-until-its-applied</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/shutterstock_471704534.jpg</image:loc><image:caption>shutterstock471704534</image:caption><image:title>shutterstock471704534</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/tannis-150x150.jpg</image:loc><image:caption>tannis150x150</image:caption><image:title>tannis150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/profit-decoded</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Stock%20images/Conceptual%20image%20with%20flash%20of%20lightning%20against%20dark%20background.jpeg</image:loc><image:caption>Conceptualimagewithflashoflightningagainstdarkbackground</image:caption><image:title>Conceptualimagewithflashoflightningagainstdarkbackground</image:title></image:image><lastmod>2019-06-17</lastmod></url><url><loc>https://blog.holdenadvisors.com/new-year-new-price</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenAdvisors_ChrisMitchell-2017-145x150.jpg</image:loc><image:caption>HoldenAdvisorsChrisMitchell2017145x150</image:caption><image:title>HoldenAdvisorsChrisMitchell2017145x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/the-imperative-for-understanding-buyer-behavior</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/8-selling-scenarios.jpg</image:loc><image:caption>8sellingscenarios</image:caption><image:title>8sellingscenarios</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/buying-behavior-holden.jpg</image:loc><image:caption>buyingbehaviorholden</image:caption><image:title>buyingbehaviorholden</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-07-18</lastmod></url><url><loc>https://blog.holdenadvisors.com/is-elasticity-the-best-tool-in-your-arsenal-not-always</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/elasticity.jpg</image:loc><image:caption>elasticity</image:caption><image:title>elasticity</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-06-20</lastmod></url><url><loc>https://blog.holdenadvisors.com/does-your-organization-struggle-with-discounting</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Product%20vs%20Service%20differentiation..png</image:loc><image:caption>ProductvsServicedifferentiation</image:caption><image:title>ProductvsServicedifferentiation</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(9%20of%2012).jpg</image:loc><image:caption>HoldenHS9of12</image:caption><image:title>HoldenHS9of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Sale%20v2.jpg</image:loc><image:caption>Salev2</image:caption><image:title>Salev2</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2019-08-21</lastmod></url><url><loc>https://blog.holdenadvisors.com/one-of-three-simple-pricing-strategies</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png</image:loc><image:caption>holden10celebration1</image:caption><image:title>holden10celebration1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/10%20years/Pricingconfidencebookcover.jpg</image:loc><image:caption>Pricingconfidencebookcover</image:caption><image:title>Pricingconfidencebookcover</image:title></image:image><lastmod>2018-03-27</lastmod></url><url><loc>https://blog.holdenadvisors.com/last-mile-imperative</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Tim-headshot-150x150.jpg</image:loc><image:caption>Timheadshot150x150</image:caption><image:title>Timheadshot150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/last-mile-imperative.jpg</image:loc><image:caption>lastmileimperative</image:caption><image:title>lastmileimperative</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/apple-one-ups-amazon-at-the-negotiating-table</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Amazon%20Apple-1.png</image:loc><image:caption>AmazonApple1</image:caption><image:title>AmazonApple1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(5%20of%2012).jpg</image:loc><image:caption>HoldenHS5of12</image:caption><image:title>HoldenHS5of12</image:title></image:image><lastmod>2019-02-20</lastmod></url><url><loc>https://blog.holdenadvisors.com/the-key-to-escaping-the-dangerous-discounting-cycle</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Tim-headshot-150x150.jpg</image:loc><image:caption>Timheadshot150x150</image:caption><image:title>Timheadshot150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Screen%20Shot%202018-10-17%20at%204.02.21%20PM-1.png</image:loc><image:caption>ScreenShot20181017at40221PM1</image:caption><image:title>ScreenShot20181017at40221PM1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-10-18</lastmod></url><url><loc>https://blog.holdenadvisors.com/defeating-the-no-decision-trap</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Sales%20Cycle-1.png</image:loc><image:caption>SalesCycle1</image:caption><image:title>SalesCycle1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(3%20of%2012).jpg</image:loc><image:caption>HoldenHS3of12</image:caption><image:title>HoldenHS3of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Business%20Opportunity%20Options-2.png</image:loc><image:caption>BusinessOpportunityOptions2</image:caption><image:title>BusinessOpportunityOptions2</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Business%20Opportunity%20Options.png</image:loc><image:caption>BusinessOpportunityOptions</image:caption><image:title>BusinessOpportunityOptions</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/scott-graham-5fNmWej4tAA-unsplash.jpg</image:loc><image:caption>scottgraham5fNmWej4tAAunsplash</image:caption><image:title>scottgraham5fNmWej4tAAunsplash</image:title></image:image><lastmod>2021-09-24</lastmod></url><url><loc>https://blog.holdenadvisors.com/scorched-earth-negotiating</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/reed-holden-scorched-earth.jpg</image:loc><image:caption>reedholdenscorchedearth</image:caption><image:title>reedholdenscorchedearth</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/go-beyond-the-spreadsheet-to-a-new-customer-value-conversation</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/shutterstock_132135725.jpg</image:loc><image:caption>shutterstock132135725</image:caption><image:title>shutterstock132135725</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(3%20of%2012).jpg</image:loc><image:caption>HoldenHS3of12</image:caption><image:title>HoldenHS3of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-09-13</lastmod></url><url><loc>https://blog.holdenadvisors.com/if-value-falls-in-the-woods</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(10%20of%2012).jpg</image:loc><image:caption>HoldenHS10of12</image:caption><image:title>HoldenHS10of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/value-advice-financial-advisors</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/shutterstock_225140035-753x500.jpg</image:loc><image:caption>shutterstock225140035753x500</image:caption><image:title>shutterstock225140035753x500</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/overcoming-todays-sales-challenges</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/ruthson-zimmerman-Ws4wd-vJ9M0-unsplash.jpg</image:loc><image:caption>ruthsonzimmermanWs4wdvJ9M0unsplash</image:caption><image:title>ruthsonzimmermanWs4wdvJ9M0unsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(8%20of%2012).jpg</image:loc><image:caption>HoldenHS8of12</image:caption><image:title>HoldenHS8of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/ruthson-zimmerman-ws4wd-vj9m0-.jpg</image:loc><image:caption>ruthsonzimmermanws4wdvj9m0</image:caption><image:title>ruthsonzimmermanws4wdvj9m0</image:title></image:image><lastmod>2021-11-09</lastmod></url><url><loc>https://blog.holdenadvisors.com/determining-product-value-through-a-customers-eyes</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/avel-chuklanov-9OWS4lT5iqQ-unsplash.jpg</image:loc><image:caption>avelchuklanov9OWS4lT5iqQunsplash</image:caption><image:title>avelchuklanov9OWS4lT5iqQunsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Mechell%20Hoxie.jpeg</image:loc><image:caption>MechellHoxie</image:caption><image:title>MechellHoxie</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2022-02-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/b2b-negotiation-is-more-than-a-sales-strategy</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/rawpixel-580219-unsplash.jpg</image:loc><image:caption>rawpixel580219unsplash</image:caption><image:title>rawpixel580219unsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(3%20of%2012).jpg</image:loc><image:caption>HoldenHS3of12</image:caption><image:title>HoldenHS3of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2019-01-22</lastmod></url><url><loc>https://blog.holdenadvisors.com/backbone-big-law</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/big-law.jpg</image:loc><image:caption>biglaw</image:caption><image:title>biglaw</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Tim-headshot-150x150.jpg</image:loc><image:caption>Timheadshot150x150</image:caption><image:title>Timheadshot150x150</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/price-war-not-price-war</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/baHpXzf-1024x576.jpg</image:loc><image:caption>baHpXzf1024x576</image:caption><image:title>baHpXzf1024x576</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><lastmod>2018-02-27</lastmod></url><url><loc>https://blog.holdenadvisors.com/on-great-leaders</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/great-leadership-characteristics.jpg</image:loc><image:caption>greatleadershipcharacteristics</image:caption><image:title>greatleadershipcharacteristics</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/price-to-increase-profits</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png</image:loc><image:caption>holden10celebration1</image:caption><image:title>holden10celebration1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/10%20years/Pricingconfidencebookcover.jpg</image:loc><image:caption>Pricingconfidencebookcover</image:caption><image:title>Pricingconfidencebookcover</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(4%20of%2012).jpg</image:loc><image:caption>HoldenHS4of12</image:caption><image:title>HoldenHS4of12</image:title></image:image><lastmod>2018-04-04</lastmod></url><url><loc>https://blog.holdenadvisors.com/stop-the-revenue-bleeding</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/money%20briefcase%20.png</image:loc><image:caption>moneybriefcase</image:caption><image:title>moneybriefcase</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Screen%20Shot%202018-12-07%20at%2012.47.40%20PM.png</image:loc><image:caption>ScreenShot20181207at124740PM</image:caption><image:title>ScreenShot20181207at124740PM</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(2%20of%2012).jpg</image:loc><image:caption>HoldenHS2of12</image:caption><image:title>HoldenHS2of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2019-10-09</lastmod></url><url><loc>https://blog.holdenadvisors.com/dangers-low-price</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/steak.png</image:loc><image:caption>steak</image:caption><image:title>steak</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/a-curious-case-of-christmas-tree-pricing</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/carolyn-christine-1214124-unsplash.jpg</image:loc><image:caption>carolynchristine1214124unsplash</image:caption><image:title>carolynchristine1214124unsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><lastmod>2018-12-27</lastmod></url><url><loc>https://blog.holdenadvisors.com/the-epitome-of-executive-support-for-pricing</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/focus-on-highest-paying-customers-to-reduce-churn</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/field-report-holden.png</image:loc><image:caption>fieldreportholden</image:caption><image:title>fieldreportholden</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/price%20quartiles.jpg</image:loc><image:caption>pricequartiles</image:caption><image:title>pricequartiles</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(9%20of%2012).jpg</image:loc><image:caption>HoldenHS9of12</image:caption><image:title>HoldenHS9of12</image:title></image:image><lastmod>2018-04-18</lastmod></url><url><loc>https://blog.holdenadvisors.com/3-steps-discover-customers-pay-fair-price</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/Valuecaptureanalysis-300x147.png</image:loc><image:caption>Valuecaptureanalysis300x147</image:caption><image:title>Valuecaptureanalysis300x147</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Mayureshpic-150x150.png</image:loc><image:caption>Mayureshpic150x150</image:caption><image:title>Mayureshpic150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/value-pay-fair-price.jpg</image:loc><image:caption>valuepayfairprice</image:caption><image:title>valuepayfairprice</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/Valuecaptureanalysisbest2-300x137.png</image:loc><image:caption>Valuecaptureanalysisbest2300x137</image:caption><image:title>Valuecaptureanalysisbest2300x137</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/4-ways-to-impact-price-realization</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/image-png-2.png</image:loc><image:caption>imagepng2</image:caption><image:title>imagepng2</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/scott-graham-5fNmWej4tAA-unsplash.jpg</image:loc><image:caption>scottgraham5fNmWej4tAAunsplash</image:caption><image:title>scottgraham5fNmWej4tAAunsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/image-png-1.png</image:loc><image:caption>imagepng1</image:caption><image:title>imagepng1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(8%20of%2012).jpg</image:loc><image:caption>HoldenHS8of12</image:caption><image:title>HoldenHS8of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/image-png.png</image:loc><image:caption>imagepng</image:caption><image:title>imagepng</image:title></image:image><lastmod>2021-12-09</lastmod></url><url><loc>https://blog.holdenadvisors.com/4.99-footlongs-subway-youre-doing-it-wrong-</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/subway-pricing.jpg</image:loc><image:caption>subwaypricing</image:caption><image:title>subwaypricing</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(8%20of%2012).jpg</image:loc><image:caption>HoldenHS8of12</image:caption><image:title>HoldenHS8of12</image:title></image:image><lastmod>2018-01-17</lastmod></url><url><loc>https://blog.holdenadvisors.com/5-selling-skills-to-make-the-customer-journey-soar</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/champion.jpg</image:loc><image:caption>champion</image:caption><image:title>champion</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(3%20of%2012).jpg</image:loc><image:caption>HoldenHS3of12</image:caption><image:title>HoldenHS3of12</image:title></image:image><lastmod>2018-11-01</lastmod></url><url><loc>https://blog.holdenadvisors.com/thinking-vs-reacting-in-pricing</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/translating-value-for-sellers-and-customers</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/shutterstock_421042267.jpg</image:loc><image:caption>shutterstock421042267</image:caption><image:title>shutterstock421042267</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Tim-headshot-150x150.jpg</image:loc><image:caption>Timheadshot150x150</image:caption><image:title>Timheadshot150x150</image:title></image:image><lastmod>2018-05-23</lastmod></url><url><loc>https://blog.holdenadvisors.com/sellers-close</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/tannis-150x150.jpg</image:loc><image:caption>tannis150x150</image:caption><image:title>tannis150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/rainingmoneyimage.jpg</image:loc><image:caption>rainingmoneyimage</image:caption><image:title>rainingmoneyimage</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/3-qualities-of-a-high-performance-pricing-team</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(10%20of%2012).jpg</image:loc><image:caption>HoldenHS10of12</image:caption><image:title>HoldenHS10of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/building-trust.jpg</image:loc><image:caption>buildingtrust</image:caption><image:title>buildingtrust</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-05-11</lastmod></url><url><loc>https://blog.holdenadvisors.com/actions-strategic-pricing</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/Picture1.png</image:loc><image:caption>Picture1</image:caption><image:title>Picture1</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/why-pricing-is-hard</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Why%20is%20Pricing%20so%20Hard.jpg</image:loc><image:caption>WhyisPricingsoHard</image:caption><image:title>WhyisPricingsoHard</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/scott-graham-5fNmWej4tAA-unsplash.jpg</image:loc><image:caption>scottgraham5fNmWej4tAAunsplash</image:caption><image:title>scottgraham5fNmWej4tAAunsplash</image:title></image:image><lastmod>2021-10-25</lastmod></url><url><loc>https://blog.holdenadvisors.com/are-value-buyers-loyal</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/NwB%20campaign%20Sept%202018/Masks%202.jpg</image:loc><image:caption>Masks2</image:caption><image:title>Masks2</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(4%20of%2012).jpg</image:loc><image:caption>HoldenHS4of12</image:caption><image:title>HoldenHS4of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-10-04</lastmod></url><url><loc>https://blog.holdenadvisors.com/value-based-pricing-shift-your-sales-conversation-into-high-gear</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Tim-headshot-150x150.jpg</image:loc><image:caption>Timheadshot150x150</image:caption><image:title>Timheadshot150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/shifter.jpg</image:loc><image:caption>shifter</image:caption><image:title>shifter</image:title></image:image><lastmod>2018-10-25</lastmod></url><url><loc>https://blog.holdenadvisors.com/play-better-poker-with-customers</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png</image:loc><image:caption>holden10celebration1</image:caption><image:title>holden10celebration1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/9780134268415_p0_v2_s192x300-e1493740393200.jpg</image:loc><image:caption>9780134268415p0v2s192x300e1493740393200</image:caption><image:title>9780134268415p0v2s192x300e1493740393200</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/10%20years/Pricingconfidencebookcover.jpg</image:loc><image:caption>Pricingconfidencebookcover</image:caption><image:title>Pricingconfidencebookcover</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><lastmod>2018-03-29</lastmod></url><url><loc>https://blog.holdenadvisors.com/change-channel-nike-resolves-fix-pricing-conflict-amazon</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(8%20of%2012).jpg</image:loc><image:caption>HoldenHS8of12</image:caption><image:title>HoldenHS8of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/pricing-conflicts.jpg</image:loc><image:caption>pricingconflicts</image:caption><image:title>pricingconflicts</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/can-much-innovation</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/shutterstock_367871447.jpg</image:loc><image:caption>shutterstock367871447</image:caption><image:title>shutterstock367871447</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(3%20of%2012).jpg</image:loc><image:caption>HoldenHS3of12</image:caption><image:title>HoldenHS3of12</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/recipe-for-discount-disaster</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/tannis-150x150.jpg</image:loc><image:caption>tannis150x150</image:caption><image:title>tannis150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/3-essential-elements-of-a-successful-transformation</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Clear%20vision.jpg</image:loc><image:caption>Clearvision</image:caption><image:title>Clearvision</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Transaction%202.jpg</image:loc><image:caption>Transaction2</image:caption><image:title>Transaction2</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Simple%20Data%20on%20Screen%202.jpg</image:loc><image:caption>SimpleDataonScreen2</image:caption><image:title>SimpleDataonScreen2</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2020-01-24</lastmod></url><url><loc>https://blog.holdenadvisors.com/force-your-competitor-to-react-to-your-pricing</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/10%20years/Pricingconfidencebookcover.jpg</image:loc><image:caption>Pricingconfidencebookcover</image:caption><image:title>Pricingconfidencebookcover</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png</image:loc><image:caption>holden10celebration1</image:caption><image:title>holden10celebration1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/Alison_Yama-282-Edit-150x150.jpg</image:loc><image:caption>AlisonYama282Edit150x150</image:caption><image:title>AlisonYama282Edit150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-04-12</lastmod></url><url><loc>https://blog.holdenadvisors.com/top-5-most-popular-posts-2020</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2021-01-15</lastmod></url><url><loc>https://blog.holdenadvisors.com/managing-price-leakage-customers-not-pulling-weight</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/shutterstock_237242236-300x297.jpg</image:loc><image:caption>shutterstock237242236300x297</image:caption><image:title>shutterstock237242236300x297</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/netflix-boosts-market-cap-price-increase-can</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/rocket-boost-prices.jpg</image:loc><image:caption>rocketboostprices</image:caption><image:title>rocketboostprices</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(8%20of%2012).jpg</image:loc><image:caption>HoldenHS8of12</image:caption><image:title>HoldenHS8of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/moving-beyond-big-data</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/true-profitability</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Business%20graph%20with%20arrow%20showing%20profits%20and%20gains.jpeg</image:loc><image:caption>Businessgraphwitharrowshowingprofitsandgains</image:caption><image:title>Businessgraphwitharrowshowingprofitsandgains</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2021-04-23</lastmod></url><url><loc>https://blog.holdenadvisors.com/your-customers-want-you-to-grow-with-themjust-listen</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(9%20of%2012).jpg</image:loc><image:caption>HoldenHS9of12</image:caption><image:title>HoldenHS9of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/when-discounting-moves-from-dangerous-to-disastrous</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/pricing-priorities-time.jpg</image:loc><image:caption>pricingprioritiestime</image:caption><image:title>pricingprioritiestime</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-09-06</lastmod></url><url><loc>https://blog.holdenadvisors.com/a-continuing-saga-what-if-your-customers-hate-you</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/alexander-andrews-633927-unsplash.jpg</image:loc><image:caption>alexanderandrews633927unsplash</image:caption><image:title>alexanderandrews633927unsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-09-18</lastmod></url><url><loc>https://blog.holdenadvisors.com/strengthen-negotiations-with-new-products-and-services</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/10%20years/Pricingconfidencebookcover.jpg</image:loc><image:caption>Pricingconfidencebookcover</image:caption><image:title>Pricingconfidencebookcover</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(8%20of%2012).jpg</image:loc><image:caption>HoldenHS8of12</image:caption><image:title>HoldenHS8of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png</image:loc><image:caption>holden10celebration1</image:caption><image:title>holden10celebration1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/9780134268415_p0_v2_s192x300-e1493740393200.jpg</image:loc><image:caption>9780134268415p0v2s192x300e1493740393200</image:caption><image:title>9780134268415p0v2s192x300e1493740393200</image:title></image:image><lastmod>2018-04-10</lastmod></url><url><loc>https://blog.holdenadvisors.com/pricings-non-linear-effect-bottom-line</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(9%20of%2012).jpg</image:loc><image:caption>HoldenHS9of12</image:caption><image:title>HoldenHS9of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/bottom-line-pricing.jpg</image:loc><image:caption>bottomlinepricing</image:caption><image:title>bottomlinepricing</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/startup-pricing-strategy-0</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Startup%20Pricing.jpg</image:loc><image:caption>StartupPricing</image:caption><image:title>StartupPricing</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/scott-graham-5fNmWej4tAA-unsplash.jpg</image:loc><image:caption>scottgraham5fNmWej4tAAunsplash</image:caption><image:title>scottgraham5fNmWej4tAAunsplash</image:title></image:image><lastmod>2021-10-12</lastmod></url><url><loc>https://blog.holdenadvisors.com/situational-buyer-type</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/value-buyer-poker-player.jpg</image:loc><image:caption>valuebuyerpokerplayer</image:caption><image:title>valuebuyerpokerplayer</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(9%20of%2012).jpg</image:loc><image:caption>HoldenHS9of12</image:caption><image:title>HoldenHS9of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/rfp-just-arrived</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/dynamic-price-warning.png</image:loc><image:caption>dynamicpricewarning</image:caption><image:title>dynamicpricewarning</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/David%20Broadbent.jpg</image:loc><image:caption>DavidBroadbent</image:caption><image:title>DavidBroadbent</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/replace-the-discounting-habit-with-a-little-arrogance</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/10%20years/Pricingconfidencebookcover.jpg</image:loc><image:caption>Pricingconfidencebookcover</image:caption><image:title>Pricingconfidencebookcover</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/holden-10-celebration.png</image:loc><image:caption>holden10celebration</image:caption><image:title>holden10celebration</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(10%20of%2012).jpg</image:loc><image:caption>HoldenHS10of12</image:caption><image:title>HoldenHS10of12</image:title></image:image><lastmod>2018-03-15</lastmod></url><url><loc>https://blog.holdenadvisors.com/is-your-product-really-a-commodity</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/sales-transformation-winning.jpg</image:loc><image:caption>salestransformationwinning</image:caption><image:title>salestransformationwinning</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><lastmod>2018-06-15</lastmod></url><url><loc>https://blog.holdenadvisors.com/jedi-mind-tricks-to-boost-sales-and-protect-price</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(8%20of%2012).jpg</image:loc><image:caption>HoldenHS8of12</image:caption><image:title>HoldenHS8of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/lightsabers-clash.jpg</image:loc><image:caption>lightsabersclash</image:caption><image:title>lightsabersclash</image:title></image:image><lastmod>2018-10-10</lastmod></url><url><loc>https://blog.holdenadvisors.com/usage-based-pricing-model-0</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/scott-graham-5fNmWej4tAA-unsplash.jpg</image:loc><image:caption>scottgraham5fNmWej4tAAunsplash</image:caption><image:title>scottgraham5fNmWej4tAAunsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(12%20of%2012).jpg</image:loc><image:caption>HoldenHS12of12</image:caption><image:title>HoldenHS12of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Brainstorming%20Together.jpg</image:loc><image:caption>BrainstormingTogether</image:caption><image:title>BrainstormingTogether</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2021-08-26</lastmod></url><url><loc>https://blog.holdenadvisors.com/the-next-lesson-from-amazon-push-your-customers-cart</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/piotr-cichosz-414542-unsplash%20(1).jpg</image:loc><image:caption>piotrcichosz414542unsplash1</image:caption><image:title>piotrcichosz414542unsplash1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(4%20of%2012).jpg</image:loc><image:caption>HoldenHS4of12</image:caption><image:title>HoldenHS4of12</image:title></image:image><lastmod>2019-03-06</lastmod></url><url><loc>https://blog.holdenadvisors.com/understand-the-application-of-your-product-against-use-cases</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Screen%20Shot%202018-11-07%20at%204.03.11%20PM.png</image:loc><image:caption>ScreenShot20181107at40311PM</image:caption><image:title>ScreenShot20181107at40311PM</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Tim-headshot-150x150.jpg</image:loc><image:caption>Timheadshot150x150</image:caption><image:title>Timheadshot150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-11-08</lastmod></url><url><loc>https://blog.holdenadvisors.com/desperation-pricing-is-destructive</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/tannis-150x150.jpg</image:loc><image:caption>tannis150x150</image:caption><image:title>tannis150x150</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/tech-giants-apple-google-and-amazon-get-pricing-right</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/stock-ticker-nasdaq.jpg</image:loc><image:caption>stocktickernasdaq</image:caption><image:title>stocktickernasdaq</image:title></image:image><lastmod>2018-02-15</lastmod></url><url><loc>https://blog.holdenadvisors.com/simply-selling-to-your-most-important-customer</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(2%20of%2012).jpg</image:loc><image:caption>HoldenHS2of12</image:caption><image:title>HoldenHS2of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/approved.jpg</image:loc><image:caption>approved</image:caption><image:title>approved</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Keep%20it%20simple%20UPDATED-1.png</image:loc><image:caption>KeepitsimpleUPDATED1</image:caption><image:title>KeepitsimpleUPDATED1</image:title></image:image><lastmod>2019-05-09</lastmod></url><url><loc>https://blog.holdenadvisors.com/price-with-confidence</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png</image:loc><image:caption>holden10celebration1</image:caption><image:title>holden10celebration1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/social-suggested-images/Pricingconfidencebookcover.jpg</image:loc><image:caption>Pricingconfidencebookcover</image:caption><image:title>Pricingconfidencebookcover</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-04-27</lastmod></url><url><loc>https://blog.holdenadvisors.com/great-questions-create-strong-customer-connections</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(3%20of%2012).jpg</image:loc><image:caption>HoldenHS3of12</image:caption><image:title>HoldenHS3of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Stock%20images/Business%20man%20looking%20at%20wall%20with%20a%20bright%20question%20mark%20concept.jpeg</image:loc><image:caption>Businessmanlookingatwallwithabrightquestionmarkconcept</image:caption><image:title>Businessmanlookingatwallwithabrightquestionmarkconcept</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2019-06-17</lastmod></url><url><loc>https://blog.holdenadvisors.com/the-balancing-act-between-customer-experience-price</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(2%20of%2012).jpg</image:loc><image:caption>HoldenHS2of12</image:caption><image:title>HoldenHS2of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/nathan-dumlao-1099564-unsplash-1.jpg</image:loc><image:caption>nathandumlao1099564unsplash1</image:caption><image:title>nathandumlao1099564unsplash1</image:title></image:image><lastmod>2018-11-29</lastmod></url><url><loc>https://blog.holdenadvisors.com/netflix-lessons-price-increase</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(8%20of%2012).jpg</image:loc><image:caption>HoldenHS8of12</image:caption><image:title>HoldenHS8of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/netflix-logo-lead-red.png</image:loc><image:caption>netflixlogoleadred</image:caption><image:title>netflixlogoleadred</image:title></image:image><lastmod>2019-01-24</lastmod></url><url><loc>https://blog.holdenadvisors.com/amazon-north-american-cities-calling-rabbits</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/bunny-cute-detail-53966.jpg</image:loc><image:caption>bunnycutedetail53966</image:caption><image:title>bunnycutedetail53966</image:title></image:image><lastmod>2018-05-04</lastmod></url><url><loc>https://blog.holdenadvisors.com/double-your-price-and-retain-your-customers</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(2%20of%2012).jpg</image:loc><image:caption>HoldenHS2of12</image:caption><image:title>HoldenHS2of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/100%20million.png</image:loc><image:caption>100million</image:caption><image:title>100million</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2021-07-12</lastmod></url><url><loc>https://blog.holdenadvisors.com/amazons-tale-of-two-cities-and-saying-goodbye-to-the-rabbits</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Amazon%202.jpg</image:loc><image:caption>Amazon2</image:caption><image:title>Amazon2</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/39717504_l.jpg</image:loc><image:caption>39717504l</image:caption><image:title>39717504l</image:title></image:image><lastmod>2018-11-15</lastmod></url><url><loc>https://blog.holdenadvisors.com/only-your-prospect-knows</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Alicia%20Headshot.jpeg</image:loc><image:caption>AliciaHeadshot</image:caption><image:title>AliciaHeadshot</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Stock%20images/Business%20man%20pointing%20the%20text%20Add%20Value.jpeg</image:loc><image:caption>BusinessmanpointingthetextAddValue</image:caption><image:title>BusinessmanpointingthetextAddValue</image:title></image:image><lastmod>2019-10-22</lastmod></url><url><loc>https://blog.holdenadvisors.com/change-customer-relationship-eliminate-profit-eroding-bad-habits</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/tannis-150x150.jpg</image:loc><image:caption>tannis150x150</image:caption><image:title>tannis150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/pricing-purpose-video</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/pricing-problem</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/pricing-decisions.jpg</image:loc><image:caption>pricingdecisions</image:caption><image:title>pricingdecisions</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/pricing-transparency-builds-fareness-and-trust</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/16988237_m.jpg</image:loc><image:caption>16988237m</image:caption><image:title>16988237m</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Mayureshpic-150x150.png</image:loc><image:caption>Mayureshpic150x150</image:caption><image:title>Mayureshpic150x150</image:title></image:image><lastmod>2018-01-11</lastmod></url><url><loc>https://blog.holdenadvisors.com/how-to-stakeholder-assessment</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(10%20of%2012).jpg</image:loc><image:caption>HoldenHS10of12</image:caption><image:title>HoldenHS10of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/stakeholders.jpg</image:loc><image:caption>stakeholders</image:caption><image:title>stakeholders</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-12-20</lastmod></url><url><loc>https://blog.holdenadvisors.com/1487-2</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/sales-backbone-wishbone.jpg</image:loc><image:caption>salesbackbonewishbone</image:caption><image:title>salesbackbonewishbone</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/rolling-stone-gambles-big-on-customer-loyalty</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(5%20of%2012).jpg</image:loc><image:caption>HoldenHS5of12</image:caption><image:title>HoldenHS5of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/93102506_l.jpg</image:loc><image:caption>93102506l</image:caption><image:title>93102506l</image:title></image:image><lastmod>2019-05-02</lastmod></url><url><loc>https://blog.holdenadvisors.com/negotiating-backbone</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/bully-pic.png</image:loc><image:caption>bullypic</image:caption><image:title>bullypic</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenAdvisors_ChrisMitchell-2017-145x150.jpg</image:loc><image:caption>HoldenAdvisorsChrisMitchell2017145x150</image:caption><image:title>HoldenAdvisorsChrisMitchell2017145x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/reverse-auction</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/dylan-gillis-KdeqA3aTnBY-unsplash.jpg</image:loc><image:caption>dylangillisKdeqA3aTnBYunsplash</image:caption><image:title>dylangillisKdeqA3aTnBYunsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Webp.net-resizeimage-5.jpg</image:loc><image:caption>Webpnetresizeimage5</image:caption><image:title>Webpnetresizeimage5</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Mike%20Cannestra%20Headshot.jpg</image:loc><image:caption>MikeCannestraHeadshot</image:caption><image:title>MikeCannestraHeadshot</image:title></image:image><lastmod>2022-03-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/do-you-really-have-pricing-power</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(12%20of%2012).jpg</image:loc><image:caption>HoldenHS12of12</image:caption><image:title>HoldenHS12of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/jason-blackeye-138263-unsplash.jpg</image:loc><image:caption>jasonblackeye138263unsplash</image:caption><image:title>jasonblackeye138263unsplash</image:title></image:image><lastmod>2019-03-19</lastmod></url><url><loc>https://blog.holdenadvisors.com/saas-pricing-lessons-from-b2b-practices</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(8%20of%2012).jpg</image:loc><image:caption>HoldenHS8of12</image:caption><image:title>HoldenHS8of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Dont-reinvent-the-wheel.png</image:loc><image:caption>Dontreinventthewheel</image:caption><image:title>Dontreinventthewheel</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2019-09-20</lastmod></url><url><loc>https://blog.holdenadvisors.com/build-your-selling-backbone</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(10%20of%2012).jpg</image:loc><image:caption>HoldenHS10of12</image:caption><image:title>HoldenHS10of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/social-suggested-images/Pricingconfidencebookcover.jpg</image:loc><image:caption>Pricingconfidencebookcover</image:caption><image:title>Pricingconfidencebookcover</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/9780134268415_p0_v2_s192x300-e1493740393200.jpg</image:loc><image:caption>9780134268415p0v2s192x300e1493740393200</image:caption><image:title>9780134268415p0v2s192x300e1493740393200</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png</image:loc><image:caption>holden10celebration1</image:caption><image:title>holden10celebration1</image:title></image:image><lastmod>2018-04-18</lastmod></url><url><loc>https://blog.holdenadvisors.com/news-from-the-field-virtual-backbone</loc><video:video><video:thumbnail_loc>https://blog.holdenadvisors.com/hubfs/Adele%20McLean%20-%20Virtual%20News%20From%20The%20Field%20-%206.8.20.mp4/medium.jpg</video:thumbnail_loc><video:title>Adele McLean - Virtual News From The Field - 6.8.20</video:title><video:description>Adele McLean - Virtual News From The Field - 6.8.20</video:description><video:content_loc>https://blog.holdenadvisors.com/hubfs/Adele%20McLean%20-%20Virtual%20News%20From%20The%20Field%20-%206.8.20.mp4</video:content_loc><video:duration>184</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Adele%20McLean%20-%20Virtual%20News%20From%20The%20Field%20-%20June%202.jpg</image:loc><image:caption>AdeleMcLeanVirtualNewsFromTheFieldJune2</image:caption><image:title>AdeleMcLeanVirtualNewsFromTheFieldJune2</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2020-06-08</lastmod></url><url><loc>https://blog.holdenadvisors.com/the-consequences-of-a-discounting-culture</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/shutterstock_342332996-1.jpg</image:loc><image:caption>shutterstock3423329961</image:caption><image:title>shutterstock3423329961</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/3-ways-to-start-building-enterprise-sales-process</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Joannaheadshot-150x150.jpg</image:loc><image:caption>Joannaheadshot150x150</image:caption><image:title>Joannaheadshot150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/shutterstock_408285427.jpg</image:loc><image:caption>shutterstock408285427</image:caption><image:title>shutterstock408285427</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/ask-the-expert-gm-survey-report-commentary</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/GM%20Survey%20Report%20Draft%2020180801v10_Page_1.png</image:loc><image:caption>GMSurveyReportDraft20180801v10Page1</image:caption><image:title>GMSurveyReportDraft20180801v10Page1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(4%20of%2012).jpg</image:loc><image:caption>HoldenHS4of12</image:caption><image:title>HoldenHS4of12</image:title></image:image><lastmod>2018-08-21</lastmod></url><url><loc>https://blog.holdenadvisors.com/win-your-own-superbowl</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(3%20of%2012).jpg</image:loc><image:caption>HoldenHS3of12</image:caption><image:title>HoldenHS3of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/54562374_m.jpg</image:loc><image:caption>54562374m</image:caption><image:title>54562374m</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-01-25</lastmod></url><url><loc>https://blog.holdenadvisors.com</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/image-png.png</image:loc><image:caption>imagepng</image:caption><image:title>imagepng</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Webp.net-resizeimage-5.jpg</image:loc><image:caption>Webpnetresizeimage5</image:caption><image:title>Webpnetresizeimage5</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/carson-masterson-hsHurvbWRvc-unsplash.jpg</image:loc><image:caption>carsonmastersonhsHurvbWRvcunsplash</image:caption><image:title>carsonmastersonhsHurvbWRvcunsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/image-png-3.png</image:loc><image:caption>imagepng3</image:caption><image:title>imagepng3</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/mediensturmer-aWf7mjwwJJo-unsplash-1.jpg</image:loc><image:caption>mediensturmeraWf7mjwwJJounsplash1</image:caption><image:title>mediensturmeraWf7mjwwJJounsplash1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/avel-chuklanov-9OWS4lT5iqQ-unsplash.jpg</image:loc><image:caption>avelchuklanov9OWS4lT5iqQunsplash</image:caption><image:title>avelchuklanov9OWS4lT5iqQunsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/ruthson-zimmerman-ws4wd-vj9m0-.jpg</image:loc><image:caption>ruthsonzimmermanws4wdvj9m0</image:caption><image:title>ruthsonzimmermanws4wdvj9m0</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/romain-v-nMDp15T4lJ0-unsplash-1.jpg</image:loc><image:caption>romainvnMDp15T4lJ0unsplash1</image:caption><image:title>romainvnMDp15T4lJ0unsplash1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Webp.net-resizeimage-4.jpg</image:loc><image:caption>Webpnetresizeimage4</image:caption><image:title>Webpnetresizeimage4</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Webp.net-resizeimage%20(2).jpg</image:loc><image:caption>Webpnetresizeimage2</image:caption><image:title>Webpnetresizeimage2</image:title></image:image><lastmod>2022-04-02</lastmod></url><url><loc>https://blog.holdenadvisors.com/a-tale-of-two-transformations-4-crucial-activities-to-measure-success</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Transformation%20time%20commitment.jpg</image:loc><image:caption>Transformationtimecommitment</image:caption><image:title>Transformationtimecommitment</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/James%20%20Hewitt%20-%20Exponential.jpg</image:loc><image:caption>JamesHewittExponential</image:caption><image:title>JamesHewittExponential</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/BOLD.jpg</image:loc><image:caption>BOLD</image:caption><image:title>BOLD</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Continuos%20improvement.jpg</image:loc><image:caption>Continuosimprovement</image:caption><image:title>Continuosimprovement</image:title></image:image><lastmod>2021-12-14</lastmod></url><url><loc>https://blog.holdenadvisors.com/am-i-the-rabbit</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Screen%20Shot%202019-04-24%20at%201.34.38%20PM.png</image:loc><image:caption>ScreenShot20190424at13438PM</image:caption><image:title>ScreenShot20190424at13438PM</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><lastmod>2019-04-25</lastmod></url><url><loc>https://blog.holdenadvisors.com/big-customer-negotiating-dancing-with-a-gorilla</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/chris-liverani-9cd8qOgeNIY-unsplash.jpg</image:loc><image:caption>chrisliverani9cd8qOgeNIYunsplash</image:caption><image:title>chrisliverani9cd8qOgeNIYunsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Webp.net-resizeimage-4.jpg</image:loc><image:caption>Webpnetresizeimage4</image:caption><image:title>Webpnetresizeimage4</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2021-11-09</lastmod></url><url><loc>https://blog.holdenadvisors.com/3-profit-driving-advancements-worth-giving-thanks</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/give-thanks.jpg</image:loc><image:caption>givethanks</image:caption><image:title>givethanks</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/Alison_Yama-282-Edit-150x150.jpg</image:loc><image:caption>AlisonYama282Edit150x150</image:caption><image:title>AlisonYama282Edit150x150</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/understand-the-value-you-offer</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Customer%20Interview.jpg</image:loc><image:caption>CustomerInterview</image:caption><image:title>CustomerInterview</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(3%20of%2012).jpg</image:loc><image:caption>HoldenHS3of12</image:caption><image:title>HoldenHS3of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/scott-graham-5fNmWej4tAA-unsplash.jpg</image:loc><image:caption>scottgraham5fNmWej4tAAunsplash</image:caption><image:title>scottgraham5fNmWej4tAAunsplash</image:title></image:image><lastmod>2021-10-07</lastmod></url><url><loc>https://blog.holdenadvisors.com/holden-advisors-greatest-hits-2017</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/Alison_Yama-282-Edit-150x150.jpg</image:loc><image:caption>AlisonYama282Edit150x150</image:caption><image:title>AlisonYama282Edit150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/best-blog-pricing.jpg</image:loc><image:caption>bestblogpricing</image:caption><image:title>bestblogpricing</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/game-changer-in-a-competitive-selling-environment</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenAdvisors_ChrisMitchell-2017-145x150.jpg</image:loc><image:caption>HoldenAdvisorsChrisMitchell2017145x150</image:caption><image:title>HoldenAdvisorsChrisMitchell2017145x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/Picture1.png</image:loc><image:caption>Picture1</image:caption><image:title>Picture1</image:title></image:image><lastmod>2018-04-08</lastmod></url><url><loc>https://blog.holdenadvisors.com/winning-sales-transformation</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/sales-transformation-winning.jpg</image:loc><image:caption>salestransformationwinning</image:caption><image:title>salestransformationwinning</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(8%20of%2012).jpg</image:loc><image:caption>HoldenHS8of12</image:caption><image:title>HoldenHS8of12</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/daraprim-sovaldi-and-thoughts-about-pricing-fairness</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Stock%20images/Pharmacist%20giving%20credit%20card%20to%20costumer%20at%20pharmacy.jpeg</image:loc><image:caption>Pharmacistgivingcreditcardtocostumeratpharmacy</image:caption><image:title>Pharmacistgivingcreditcardtocostumeratpharmacy</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Stock%20images/before%20a%20conference%2c%20the%20microphones%20in%20front%20of%20empty%20chairs..jpeg</image:loc><image:caption>beforeaconferencethemicrophonesinfrontofemptychairs</image:caption><image:title>beforeaconferencethemicrophonesinfrontofemptychairs</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2019-09-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/the-neuroscience-behind-the-discount-and-how-to-stop</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/video-game-1332694_1920.png</image:loc><image:caption>videogame13326941920</image:caption><image:title>videogame13326941920</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2019-03-13</lastmod></url><url><loc>https://blog.holdenadvisors.com/lessons-learned-from-teslas-supercharger-idle-fee</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/Alison_Yama-282-Edit-150x150.jpg</image:loc><image:caption>AlisonYama282Edit150x150</image:caption><image:title>AlisonYama282Edit150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/customer-value-assessment-might-surprise</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/pencil-300x300.png</image:loc><image:caption>pencil300x300</image:caption><image:title>pencil300x300</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/shutterstock_492636748.jpg</image:loc><image:caption>shutterstock492636748</image:caption><image:title>shutterstock492636748</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/dont-sell-your-products-sell-what-your-products-do</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/11059621_l.jpg</image:loc><image:caption>11059621l</image:caption><image:title>11059621l</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(3%20of%2012).jpg</image:loc><image:caption>HoldenHS3of12</image:caption><image:title>HoldenHS3of12</image:title></image:image><lastmod>2018-06-13</lastmod></url><url><loc>https://blog.holdenadvisors.com/4-lessons-tech-companies-can-learn-from-moviepass</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/shutterstock_379541200.jpg</image:loc><image:caption>shutterstock379541200</image:caption><image:title>shutterstock379541200</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Mayureshpic-150x150.png</image:loc><image:caption>Mayureshpic150x150</image:caption><image:title>Mayureshpic150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-05-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/should-i-lower-prices-in-a-competitive-market</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Webp.net-resizeimage%20(2).jpg</image:loc><image:caption>Webpnetresizeimage2</image:caption><image:title>Webpnetresizeimage2</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/ux-indonesia-8mikJ83LmSQ-unsplash.jpg</image:loc><image:caption>uxindonesia8mikJ83LmSQunsplash</image:caption><image:title>uxindonesia8mikJ83LmSQunsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2022-01-25</lastmod></url><url><loc>https://blog.holdenadvisors.com/how-value-based-pricing-can-save-customer-experience-industry</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/romain-v-nMDp15T4lJ0-unsplash-1.jpg</image:loc><image:caption>romainvnMDp15T4lJ0unsplash1</image:caption><image:title>romainvnMDp15T4lJ0unsplash1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(2%20of%2012).jpg</image:loc><image:caption>HoldenHS2of12</image:caption><image:title>HoldenHS2of12</image:title></image:image><lastmod>2022-02-08</lastmod></url><url><loc>https://blog.holdenadvisors.com/a-conversation-with-reed-holden</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png</image:loc><image:caption>holden10celebration1</image:caption><image:title>holden10celebration1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/Alison_Yama-282-Edit-150x150.jpg</image:loc><image:caption>AlisonYama282Edit150x150</image:caption><image:title>AlisonYama282Edit150x150</image:title></image:image><lastmod>2018-04-18</lastmod></url><url><loc>https://blog.holdenadvisors.com/manage-sales-with-backbone</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/news-from-the-field-qualify</loc><video:video><video:thumbnail_loc>https://blog.holdenadvisors.com/hubfs/Adele%20McLean%20-%20News%20from%20the%20field%20-%20Qualify%20qualify%20qualify.mp4/medium.jpg</video:thumbnail_loc><video:title>News from the field</video:title><video:description>Adele McLean - News from the field - Qualify qualify qualify</video:description><video:content_loc>https://blog.holdenadvisors.com/hubfs/Adele%20McLean%20-%20News%20from%20the%20field%20-%20Qualify%20qualify%20qualify.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/qualify%20qualify%20qualify%20v2.jpg</image:loc><image:caption>qualifyqualifyqualifyv2</image:caption><image:title>qualifyqualifyqualifyv2</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2021-05-19</lastmod></url><url><loc>https://blog.holdenadvisors.com/geico-is-turning-me-into-a-poker-player</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/chris-liverani-551995-unsplash.jpg</image:loc><image:caption>chrisliverani551995unsplash</image:caption><image:title>chrisliverani551995unsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2019-02-26</lastmod></url><url><loc>https://blog.holdenadvisors.com/metromile-takes-page-from-ge-pricing-playbook-to-disrupt-auto-insurance-market</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/16988237_m.jpg</image:loc><image:caption>16988237m</image:caption><image:title>16988237m</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(8%20of%2012).jpg</image:loc><image:caption>HoldenHS8of12</image:caption><image:title>HoldenHS8of12</image:title></image:image><lastmod>2018-06-01</lastmod></url><url><loc>https://blog.holdenadvisors.com/how-to-drive-accountability-in-leadership-teams</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(9%20of%2012).jpg</image:loc><image:caption>HoldenHS9of12</image:caption><image:title>HoldenHS9of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/markus-spiske-1142262-unsplash.jpg</image:loc><image:caption>markusspiske1142262unsplash</image:caption><image:title>markusspiske1142262unsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/markus-spiske-1142262-unsplash-1.jpg</image:loc><image:caption>markusspiske1142262unsplash1</image:caption><image:title>markusspiske1142262unsplash1</image:title></image:image><lastmod>2019-03-20</lastmod></url><url><loc>https://blog.holdenadvisors.com/pricing-revenue-dashboards-keys-to-profit-improvement</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Mayureshpic-150x150.png</image:loc><image:caption>Mayureshpic150x150</image:caption><image:title>Mayureshpic150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/Screenshot-2017-12-12-13_00_58-300x158.png</image:loc><image:caption>Screenshot20171212130058300x158</image:caption><image:title>Screenshot20171212130058300x158</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/Screenshot-2017-12-12-13_00_38-300x180.png</image:loc><image:caption>Screenshot20171212130038300x180</image:caption><image:title>Screenshot20171212130038300x180</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/culture-asking-questions</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/ask-pricing-questions.jpg</image:loc><image:caption>askpricingquestions</image:caption><image:title>askpricingquestions</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-17</lastmod></url><url><loc>https://blog.holdenadvisors.com/holiday-giving-teaches-lessons-on-price-value-and-sales</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/element5-digital-462575-unsplash.jpg</image:loc><image:caption>element5digital462575unsplash</image:caption><image:title>element5digital462575unsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(8%20of%2012).jpg</image:loc><image:caption>HoldenHS8of12</image:caption><image:title>HoldenHS8of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-12-13</lastmod></url><url><loc>https://blog.holdenadvisors.com/fast-fixes-3-things-you-can-do-to-acquire-profitable-customers</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(9%20of%2012).jpg</image:loc><image:caption>HoldenHS9of12</image:caption><image:title>HoldenHS9of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/profitable-customers-1.png</image:loc><image:caption>profitablecustomers1</image:caption><image:title>profitablecustomers1</image:title></image:image><lastmod>2018-06-27</lastmod></url><url><loc>https://blog.holdenadvisors.com/improve-selling-breaking-5-myths</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Joannaheadshot-150x150.jpg</image:loc><image:caption>Joannaheadshot150x150</image:caption><image:title>Joannaheadshot150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/shutterstock_232590121.jpg</image:loc><image:caption>shutterstock232590121</image:caption><image:title>shutterstock232590121</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/the-top-5-most-popular-blog-posts-of-2018</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/steven-vandesande-jr-503999-unsplash.jpg</image:loc><image:caption>stevenvandesandejr503999unsplash</image:caption><image:title>stevenvandesandejr503999unsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(12%20of%2012).jpg</image:loc><image:caption>HoldenHS12of12</image:caption><image:title>HoldenHS12of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2019-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/warning-if-you-compete-based-on-price-dont-read-this</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Tim-headshot-150x150.jpg</image:loc><image:caption>Timheadshot150x150</image:caption><image:title>Timheadshot150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/dynamic-price-warning.png</image:loc><image:caption>dynamicpricewarning</image:caption><image:title>dynamicpricewarning</image:title></image:image><lastmod>2019-01-10</lastmod></url><url><loc>https://blog.holdenadvisors.com/discounting-control-tool-of-choice-the-price-plot</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Pricing%20Analytics%203.png</image:loc><image:caption>PricingAnalytics3</image:caption><image:title>PricingAnalytics3</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Mayureshpic-150x150.png</image:loc><image:caption>Mayureshpic150x150</image:caption><image:title>Mayureshpic150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-11-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/ensuring-your-training-dollars-are-well-spent</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/the-forgetting-curve.png</image:loc><image:caption>theforgettingcurve</image:caption><image:title>theforgettingcurve</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(2%20of%2012).jpg</image:loc><image:caption>HoldenHS2of12</image:caption><image:title>HoldenHS2of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/training%20dolalars%20well%20spent.png</image:loc><image:caption>trainingdolalarswellspent</image:caption><image:title>trainingdolalarswellspent</image:title></image:image><lastmod>2019-06-17</lastmod></url><url><loc>https://blog.holdenadvisors.com/customer-experience-pyramid</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Aaron%20Fransen.jpeg</image:loc><image:caption>AaronFransen</image:caption><image:title>AaronFransen</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/image-png-3.png</image:loc><image:caption>imagepng3</image:caption><image:title>imagepng3</image:title></image:image><lastmod>2022-02-18</lastmod></url><url><loc>https://blog.holdenadvisors.com/beware-you-are-likely-using-personas-incorrectly</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(3%20of%2012).jpg</image:loc><image:caption>HoldenHS3of12</image:caption><image:title>HoldenHS3of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Screen%20Shot%202018-10-10%20at%202.49.29%20PM.png</image:loc><image:caption>ScreenShot20181010at24929PM</image:caption><image:title>ScreenShot20181010at24929PM</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Use%20case%20banner.jpg</image:loc><image:caption>Usecasebanner</image:caption><image:title>Usecasebanner</image:title></image:image><lastmod>2018-10-11</lastmod></url><url><loc>https://blog.holdenadvisors.com/creating-buy-in-for-your-ideas</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(2%20of%2012).jpg</image:loc><image:caption>HoldenHS2of12</image:caption><image:title>HoldenHS2of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/goldfish%20brian%20blog.png</image:loc><image:caption>goldfishbrianblog</image:caption><image:title>goldfishbrianblog</image:title></image:image><lastmod>2019-09-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/maximize-profit-gains-overcome-fear-realize-roi-pricing</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(9%20of%2012).jpg</image:loc><image:caption>HoldenHS9of12</image:caption><image:title>HoldenHS9of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/39503779_m.jpg</image:loc><image:caption>39503779m</image:caption><image:title>39503779m</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/-questions-are-like-tools-pick-the-right-one-for-the-job</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/questions-sales-tools.jpg</image:loc><image:caption>questionssalestools</image:caption><image:title>questionssalestools</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(3%20of%2012).jpg</image:loc><image:caption>HoldenHS3of12</image:caption><image:title>HoldenHS3of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/curiosity.png</image:loc><image:caption>curiosity</image:caption><image:title>curiosity</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-24</lastmod></url><url><loc>https://blog.holdenadvisors.com/service-value-as-a-negotiation-tool</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(2%20of%2012).jpg</image:loc><image:caption>HoldenHS2of12</image:caption><image:title>HoldenHS2of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/gift%20wrap%20pic.png</image:loc><image:caption>giftwrappic</image:caption><image:title>giftwrappic</image:title></image:image><lastmod>2019-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/control-vs.-chaos</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(2%20of%2012).jpg</image:loc><image:caption>HoldenHS2of12</image:caption><image:title>HoldenHS2of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/patryk-gradys-128898-unsplash.jpg</image:loc><image:caption>patrykgradys128898unsplash</image:caption><image:title>patrykgradys128898unsplash</image:title></image:image><lastmod>2019-02-12</lastmod></url><url><loc>https://blog.holdenadvisors.com/why-is-pricing-so-hard-and-why-most-companies-mess-it-up</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/holden-10-celebration.png</image:loc><image:caption>holden10celebration</image:caption><image:title>holden10celebration</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-07-24</lastmod></url><url><loc>https://blog.holdenadvisors.com/3-new-years-resolutions-to-build-negotiation-backbone</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/Alison_Yama-282-Edit-150x150.jpg</image:loc><image:caption>AlisonYama282Edit150x150</image:caption><image:title>AlisonYama282Edit150x150</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/when-was-the-last-time-you-raised-prices</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Yes%20Yes%20Yes.jpg</image:loc><image:caption>YesYesYes</image:caption><image:title>YesYesYes</image:title></image:image><lastmod>2019-07-12</lastmod></url><url><loc>https://blog.holdenadvisors.com/winning-the-negotiation-game</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/mastering-the-art-of-negotiation.jpg</image:loc><image:caption>masteringtheartofnegotiation</image:caption><image:title>masteringtheartofnegotiation</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Mayureshpic-150x150.png</image:loc><image:caption>Mayureshpic150x150</image:caption><image:title>Mayureshpic150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/winning%20pic.jpg</image:loc><image:caption>winningpic</image:caption><image:title>winningpic</image:title></image:image><lastmod>2018-12-06</lastmod></url><url><loc>https://blog.holdenadvisors.com/do-your-customers-really-need-you-in-the-era-of-covid-19</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/little%20boy%20glasses.png</image:loc><image:caption>littleboyglasses</image:caption><image:title>littleboyglasses</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(2%20of%2012).jpg</image:loc><image:caption>HoldenHS2of12</image:caption><image:title>HoldenHS2of12</image:title></image:image><lastmod>2020-05-04</lastmod></url><url><loc>https://blog.holdenadvisors.com/think-what-can-price-do-not-what-price-should-be</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/pricing-worries.jpg</image:loc><image:caption>pricingworries</image:caption><image:title>pricingworries</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-07-24</lastmod></url><url><loc>https://blog.holdenadvisors.com/waterfall-analysis-and-pareto-analysis-price-analytics-that-drive-decision-making</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/pareto-300x178.jpg</image:loc><image:caption>pareto300x178</image:caption><image:title>pareto300x178</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/waterfall-300x178.jpg</image:loc><image:caption>waterfall300x178</image:caption><image:title>waterfall300x178</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Mayureshpic-150x150.png</image:loc><image:caption>Mayureshpic150x150</image:caption><image:title>Mayureshpic150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/news-from-the-field-key-questions-to-address-price-leakage</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/ask-pricing-questions.jpg</image:loc><image:caption>askpricingquestions</image:caption><image:title>askpricingquestions</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(8%20of%2012).jpg</image:loc><image:caption>HoldenHS8of12</image:caption><image:title>HoldenHS8of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-09-18</lastmod></url><url><loc>https://blog.holdenadvisors.com/a-pricing-buzz-saw-is-not-exclusive-to-procurement-expect-aggressive-negotiation-tactics-from-all-angles</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Tim-headshot-150x150.jpg</image:loc><image:caption>Timheadshot150x150</image:caption><image:title>Timheadshot150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-07-24</lastmod></url><url><loc>https://blog.holdenadvisors.com/what-cards-have-you-been-dealt</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/high%20res%20cards.png</image:loc><image:caption>highrescards</image:caption><image:title>highrescards</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(10%20of%2012).jpg</image:loc><image:caption>HoldenHS10of12</image:caption><image:title>HoldenHS10of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-08-30</lastmod></url><url><loc>https://blog.holdenadvisors.com/do-you-live-or-die-on-your-ability-to-get-price-here-are-your-3-essential-tips</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Growing%20Dollars_Pexels.jpeg</image:loc><image:caption>GrowingDollarsPexels</image:caption><image:title>GrowingDollarsPexels</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-08-31</lastmod></url><url><loc>https://blog.holdenadvisors.com/acquisition-revenue-quick-hits</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/field-report-holden.png</image:loc><image:caption>fieldreportholden</image:caption><image:title>fieldreportholden</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-03-21</lastmod></url><url><loc>https://blog.holdenadvisors.com/understand-the-value-you-offer-to-your-customer-</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/holden-10-celebration.png</image:loc><image:caption>holden10celebration</image:caption><image:title>holden10celebration</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(3%20of%2012).jpg</image:loc><image:caption>HoldenHS3of12</image:caption><image:title>HoldenHS3of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/10%20years/Pricingconfidencebookcover.jpg</image:loc><image:caption>Pricingconfidencebookcover</image:caption><image:title>Pricingconfidencebookcover</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-03-22</lastmod></url><url><loc>https://blog.holdenadvisors.com/the-importance-of-trusted-partners</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/House%20Framed.jpg</image:loc><image:caption>HouseFramed</image:caption><image:title>HouseFramed</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><lastmod>2020-09-14</lastmod></url><url><loc>https://blog.holdenadvisors.com/move-beyond-rabbit-sales-strategy-game-changer</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/rabbit.png</image:loc><image:caption>rabbit</image:caption><image:title>rabbit</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/3-keys-price-analytics-success</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Mayureshpic-150x150.png</image:loc><image:caption>Mayureshpic150x150</image:caption><image:title>Mayureshpic150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/shutterstock_485332921.jpg</image:loc><image:caption>shutterstock485332921</image:caption><image:title>shutterstock485332921</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/2018-gm-survey-report2</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/GM%20Survey%20Report%20Draft%2020180801v10_Page_1.png</image:loc><image:caption>GMSurveyReportDraft20180801v10Page1</image:caption><image:title>GMSurveyReportDraft20180801v10Page1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Screen%20Shot%202018-07-30%20at%2010.16.15%20AM.png</image:loc><image:caption>ScreenShot20180730at101615AM</image:caption><image:title>ScreenShot20180730at101615AM</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Screen%20Shot%202018-08-06%20at%2013.05.11.png</image:loc><image:caption>ScreenShot20180806at130511</image:caption><image:title>ScreenShot20180806at130511</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Screen%20Shot%202018-08-06%20at%2012.35.38%20PM.png</image:loc><image:caption>ScreenShot20180806at123538PM</image:caption><image:title>ScreenShot20180806at123538PM</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(12%20of%2012).jpg</image:loc><image:caption>HoldenHS12of12</image:caption><image:title>HoldenHS12of12</image:title></image:image><lastmod>2018-08-07</lastmod></url><url><loc>https://blog.holdenadvisors.com/dynamic-pricing-come-warning-tag</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/dynamic-price-warning.png</image:loc><image:caption>dynamicpricewarning</image:caption><image:title>dynamicpricewarning</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/the-downward-effect-of-pricing-technology</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/shutterstock_426416188-1.jpg</image:loc><image:caption>shutterstock4264161881</image:caption><image:title>shutterstock4264161881</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Tim-headshot-150x150.jpg</image:loc><image:caption>Timheadshot150x150</image:caption><image:title>Timheadshot150x150</image:title></image:image><lastmod>2018-07-12</lastmod></url><url><loc>https://blog.holdenadvisors.com/price-discounts-do-not-solve-customer-service-issues</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/discount-not-pricing-solution.jpg</image:loc><image:caption>discountnotpricingsolution</image:caption><image:title>discountnotpricingsolution</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(9%20of%2012).jpg</image:loc><image:caption>HoldenHS9of12</image:caption><image:title>HoldenHS9of12</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/move-from-cost-plus-to-value-based-pricing</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Mayureshpic-150x150.png</image:loc><image:caption>Mayureshpic150x150</image:caption><image:title>Mayureshpic150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png</image:loc><image:caption>holden10celebration1</image:caption><image:title>holden10celebration1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/social-suggested-images/Pricingconfidencebookcover.jpg</image:loc><image:caption>Pricingconfidencebookcover</image:caption><image:title>Pricingconfidencebookcover</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-04-26</lastmod></url><url><loc>https://blog.holdenadvisors.com/4-tips-for-using-big-data-to-drive-pricing-and-profits</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/graph.png</image:loc><image:caption>graph</image:caption><image:title>graph</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/william-d-bridgers.jpg</image:loc><image:caption>williamdbridgers</image:caption><image:title>williamdbridgers</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/markus-spiske-207946-unsplash.jpg</image:loc><image:caption>markusspiske207946unsplash</image:caption><image:title>markusspiske207946unsplash</image:title></image:image><lastmod>2019-04-11</lastmod></url><url><loc>https://blog.holdenadvisors.com/know-your-value-npr-lessons</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/success-growth-2.jpg</image:loc><image:caption>successgrowth2</image:caption><image:title>successgrowth2</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/field-report-are-you-saying-no-too-much-in-your-team</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/field-report-holden.png</image:loc><image:caption>fieldreportholden</image:caption><image:title>fieldreportholden</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-05-23</lastmod></url><url><loc>https://blog.holdenadvisors.com/role-of-pricing-departments</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/mediensturmer-aWf7mjwwJJo-unsplash-1.jpg</image:loc><image:caption>mediensturmeraWf7mjwwJJounsplash1</image:caption><image:title>mediensturmeraWf7mjwwJJounsplash1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Raul%20Carvalho.jpeg</image:loc><image:caption>RaulCarvalho</image:caption><image:title>RaulCarvalho</image:title></image:image><lastmod>2021-11-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/dynamic-pricing-what-should-you-do-if-customers-own-your-pricing-strategy</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/insights_5337.jpg</image:loc><image:caption>insights5337</image:caption><image:title>insights5337</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Screen%20Shot%202018-12-07%20at%2012.47.40%20PM.png</image:loc><image:caption>ScreenShot20181207at124740PM</image:caption><image:title>ScreenShot20181207at124740PM</image:title></image:image><lastmod>2018-12-18</lastmod></url><url><loc>https://blog.holdenadvisors.com/nothing-happens-without-order</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Joannaheadshot-150x150.jpg</image:loc><image:caption>Joannaheadshot150x150</image:caption><image:title>Joannaheadshot150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/passing-the-price-gauntlet</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Webp.net-resizeimage.jpg</image:loc><image:caption>Webpnetresizeimage</image:caption><image:title>Webpnetresizeimage</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/scott-graham-5fNmWej4tAA-unsplash.jpg</image:loc><image:caption>scottgraham5fNmWej4tAAunsplash</image:caption><image:title>scottgraham5fNmWej4tAAunsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2021-09-08</lastmod></url><url><loc>https://blog.holdenadvisors.com/the-great-burger-bundle-bungle</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Stock%20images/Kid%20and%20hamburger.jpeg</image:loc><image:caption>Kidandhamburger</image:caption><image:title>Kidandhamburger</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Stock%20images/Boy%20and%20burger.jpeg</image:loc><image:caption>Boyandburger</image:caption><image:title>Boyandburger</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2020-08-13</lastmod></url><url><loc>https://blog.holdenadvisors.com/the-new-value-alchemy</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(3%20of%2012).jpg</image:loc><image:caption>HoldenHS3of12</image:caption><image:title>HoldenHS3of12</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/great-questions</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(3%20of%2012).jpg</image:loc><image:caption>HoldenHS3of12</image:caption><image:title>HoldenHS3of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/questions.jpg</image:loc><image:caption>questions</image:caption><image:title>questions</image:title></image:image><lastmod>2018-01-11</lastmod></url><url><loc>https://blog.holdenadvisors.com/market-elasticity-red-herring-b2b-pricing</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/good-better-best-pricing-would-you-pay-more-for-better</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/shutterstock_482166910-e1491835231136.jpg</image:loc><image:caption>shutterstock482166910e1491835231136</image:caption><image:title>shutterstock482166910e1491835231136</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/David%20Broadbent.jpg</image:loc><image:caption>DavidBroadbent</image:caption><image:title>DavidBroadbent</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-03-01</lastmod></url><url><loc>https://blog.holdenadvisors.com/how-loyal-are-your-customers-a-christmas-tree-vendors-friendships-inspire-a-film</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/poker-angry-winning</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/reed-holden-scorched-earth.jpg</image:loc><image:caption>reedholdenscorchedearth</image:caption><image:title>reedholdenscorchedearth</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/sales-teams-tools-thrive</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(10%20of%2012).jpg</image:loc><image:caption>HoldenHS10of12</image:caption><image:title>HoldenHS10of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/right-sales-tools.jpg</image:loc><image:caption>rightsalestools</image:caption><image:title>rightsalestools</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/won-done</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(3%20of%2012).jpg</image:loc><image:caption>HoldenHS3of12</image:caption><image:title>HoldenHS3of12</image:title></image:image><lastmod>2018-01-03</lastmod></url><url><loc>https://blog.holdenadvisors.com/fixing-the-leaky-boat</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/80002376_l.jpg</image:loc><image:caption>80002376l</image:caption><image:title>80002376l</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><lastmod>2019-03-19</lastmod></url><url><loc>https://blog.holdenadvisors.com/bullies-and-backbone</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/bullies-backbone-pricing.jpg</image:loc><image:caption>bulliesbackbonepricing</image:caption><image:title>bulliesbackbonepricing</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Reed_Holden-081_CROP-150x150.jpg</image:loc><image:caption>ReedHolden081CROP150x150</image:caption><image:title>ReedHolden081CROP150x150</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-07-24</lastmod></url><url><loc>https://blog.holdenadvisors.com/five-red-flags-for-unsolicited-rfp</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/carson-masterson-hsHurvbWRvc-unsplash.jpg</image:loc><image:caption>carsonmastersonhsHurvbWRvcunsplash</image:caption><image:title>carsonmastersonhsHurvbWRvcunsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(2%20of%2012).jpg</image:loc><image:caption>HoldenHS2of12</image:caption><image:title>HoldenHS2of12</image:title></image:image><lastmod>2022-01-19</lastmod></url><url><loc>https://blog.holdenadvisors.com/auto-makers-celebrate-giving-away-profits</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/shutterstock_377133280.jpg</image:loc><image:caption>shutterstock377133280</image:caption><image:title>shutterstock377133280</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/3-principles-to-guide-pricing-decisions</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/The%20world%20is%20changing.jpg</image:loc><image:caption>Theworldischanging</image:caption><image:title>Theworldischanging</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(12%20of%2012).jpg</image:loc><image:caption>HoldenHS12of12</image:caption><image:title>HoldenHS12of12</image:title></image:image><lastmod>2020-10-07</lastmod></url><url><loc>https://blog.holdenadvisors.com/a-holiday-carol-to-all-ceos-and-gms-from-your-sales-team-all-i-want-for-christmas-are-some-negotiation-tools-that-work-for-me</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/santa-claus-christmas-beard-celebration-41963.jpeg</image:loc><image:caption>santaclauschristmasbeardcelebration41963</image:caption><image:title>santaclauschristmasbeardcelebration41963</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/field-report-using-give-gets-nets-sales-team-150k-profit-improvement</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/field-report-holden.png</image:loc><image:caption>fieldreportholden</image:caption><image:title>fieldreportholden</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-02-15</lastmod></url><url><loc>https://blog.holdenadvisors.com/successfully-drive-change-in-your-commercial-transformation</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/What%20leaders%20do%20-%20Intent%20Based%20Leadership-1.png</image:loc><image:caption>WhatleadersdoIntentBasedLeadership1</image:caption><image:title>WhatleadersdoIntentBasedLeadership1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(2%20of%2012).jpg</image:loc><image:caption>HoldenHS2of12</image:caption><image:title>HoldenHS2of12</image:title></image:image><lastmod>2019-12-12</lastmod></url><url><loc>https://blog.holdenadvisors.com/spring-cleaning-for-your-product-portfolio</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/32147702_l.jpg</image:loc><image:caption>32147702l</image:caption><image:title>32147702l</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(7%20of%2012).jpg</image:loc><image:caption>HoldenHS7of12</image:caption><image:title>HoldenHS7of12</image:title></image:image><lastmod>2019-03-28</lastmod></url><url><loc>https://blog.holdenadvisors.com/the-importance-of-building-trust-the-winter-car-blues</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/building-trust.jpg</image:loc><image:caption>buildingtrust</image:caption><image:title>buildingtrust</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/David%20Broadbent.jpg</image:loc><image:caption>DavidBroadbent</image:caption><image:title>DavidBroadbent</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2018-01-21</lastmod></url><url><loc>https://blog.holdenadvisors.com/reduce-reuse-recycle-reinforcement-lasting-change</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/recycling6-05012014.jpg</image:loc><image:caption>recycling605012014</image:caption><image:title>recycling605012014</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2018-01-05</lastmod></url><url><loc>https://blog.holdenadvisors.com/value-of-reliability</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(2%20of%2012).jpg</image:loc><image:caption>HoldenHS2of12</image:caption><image:title>HoldenHS2of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Webp.net-resizeimage-1.jpg</image:loc><image:caption>Webpnetresizeimage1</image:caption><image:title>Webpnetresizeimage1</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/scott-graham-5fNmWej4tAA-unsplash.jpg</image:loc><image:caption>scottgraham5fNmWej4tAAunsplash</image:caption><image:title>scottgraham5fNmWej4tAAunsplash</image:title></image:image><lastmod>2021-10-04</lastmod></url><url><loc>https://blog.holdenadvisors.com/news-from-the-field-mental-insights</loc><video:video><video:thumbnail_loc>https://blog.holdenadvisors.com/hubfs/Adele%20McLean%20-%20News%20from%20the%20field%20-%20Mental%20Insights%20-%206.2020.mp4/medium.jpg</video:thumbnail_loc><video:title>Adele McLean - News from the field - Mental Insights - 6.2020</video:title><video:description>Adele McLean - News from the field - Mental Insights - 6.2020</video:description><video:content_loc>https://blog.holdenadvisors.com/hubfs/Adele%20McLean%20-%20News%20from%20the%20field%20-%20Mental%20Insights%20-%206.2020.mp4</video:content_loc><video:duration>232</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Adele%20McLean%20-%20Virtual%20News%20From%20The%20Field%20-%20June%202.jpg</image:loc><image:caption>AdeleMcLeanVirtualNewsFromTheFieldJune2</image:caption><image:title>AdeleMcLeanVirtualNewsFromTheFieldJune2</image:title></image:image><lastmod>2020-07-06</lastmod></url><url><loc>https://blog.holdenadvisors.com/resist-the-urge-to-stick-it-to-the-competition</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/competition_is_good-300x350.png</image:loc><image:caption>competitionisgood300x350</image:caption><image:title>competitionisgood300x350</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(1%20of%2012).jpg</image:loc><image:caption>HoldenHS1of12</image:caption><image:title>HoldenHS1of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><lastmod>2019-01-25</lastmod></url><url><loc>https://blog.holdenadvisors.com/strengthen-negotiations-with-new-products</loc><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/shutterstock_761481784-1.jpg</image:loc><image:caption>shutterstock7614817841</image:caption><image:title>shutterstock7614817841</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/scott-graham-5fNmWej4tAA-unsplash.jpg</image:loc><image:caption>scottgraham5fNmWej4tAAunsplash</image:caption><image:title>scottgraham5fNmWej4tAAunsplash</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/HoldenHS%20(8%20of%2012).jpg</image:loc><image:caption>HoldenHS8of12</image:caption><image:title>HoldenHS8of12</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://blog.holdenadvisors.com/hubfs/romain-v-nMDp15T4lJ0-unsplash.jpg</image:loc><image:caption>romainvnMDp15T4lJ0unsplash</image:caption><image:title>romainvnMDp15T4lJ0unsplash</image:title></image:image><lastmod>2021-10-19</lastmod></url></urlset>