--- title: Weekly Blog for Holden Advisors | Celebrating 10 Years of Pricing with Confidence description: Celebrating 10 Years of Pricing with Confidence | Pricing strategy, sales negotiation, value consulting, along with sales tips and success stories. --- [![Holden Advisors](https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg)](https://www.holdenadvisors.com/) - About - [Overview](https://www.holdenadvisors.com/about/overview/) - [Core Values](https://www.holdenadvisors.com/about/core-values/) - [Leadership](https://www.holdenadvisors.com/about/leadership/) - [Partners](https://www.holdenadvisors.com/about/partners/) - [Careers](https://www.holdenadvisors.com/about/careers/) - [Solutions](https://www.holdenadvisors.com/about/overview/#) - [Sales](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/sales/improve-sales-performance) - [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/) - [Selling With Backbone](https://www.holdenadvisors.com/solutions/sales/selling-with-backbone/) - [Coaching](https://www.holdenadvisors.com/solutions/sales/coaching/) - [Pricing](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/improve-pricing-performance) - [Audit](https://www.holdenadvisors.com/solutions/pricing/audit/) - [Analytics](https://www.holdenadvisors.com/solutions/pricing/analytics/) - [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/) - [Insights](https://www.holdenadvisors.com/about/overview/#) - [Blog](https://www.holdenadvisors.com/blog/) - [Video Series](https://www.holdenadvisors.com/about/overview/#) - [Pricing with Confidence](https://go.holdenadvisors.com/pricing-with-confidence) - [Publications](https://www.holdenadvisors.com/about/overview/#) - [Books](https://www.holdenadvisors.com/insights/publications/books/) - [White Papers](https://www.holdenadvisors.com/papers) - [Newsletter](https://blog.holdenadvisors.com/tag/newsletter) - [Case Studies](https://www.holdenadvisors.com/studies) - [Events, Webinars & Podcasts](https://www.holdenadvisors.com/insights/events-webinars-podcasts/) - [Reed’s Bookshelf](https://www.holdenadvisors.com/bookshelf) - [Contact](https://www.holdenadvisors.com/contact-us/) - About - [Overview](https://www.holdenadvisors.com/about/overview/) - [Core Values](https://www.holdenadvisors.com/about/core-values/) - [Leadership](https://www.holdenadvisors.com/about/leadership/) - [Partners](https://www.holdenadvisors.com/about/partners/) - [Careers](https://www.holdenadvisors.com/about/careers/) - [Solutions](https://www.holdenadvisors.com/about/overview/#) - [Sales](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/sales/improve-sales-performance) - [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/) - [Selling With Backbone](https://www.holdenadvisors.com/solutions/sales/selling-with-backbone/) - [Coaching](https://www.holdenadvisors.com/solutions/sales/coaching/) - [Pricing](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/improve-pricing-performance) - [Audit](https://www.holdenadvisors.com/solutions/pricing/audit/) - [Analytics](https://www.holdenadvisors.com/solutions/pricing/analytics/) - [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/) - [Insights](https://www.holdenadvisors.com/about/overview/#) - [Blog](https://www.holdenadvisors.com/blog/) - [Video Series](https://www.holdenadvisors.com/about/overview/#) - [Pricing with Confidence](https://go.holdenadvisors.com/pricing-with-confidence) - [Publications](https://www.holdenadvisors.com/about/overview/#) - [Books](https://www.holdenadvisors.com/insights/publications/books/) - [White Papers](https://www.holdenadvisors.com/papers) - [Newsletter](https://blog.holdenadvisors.com/tag/newsletter) - [Case Studies](https://www.holdenadvisors.com/studies) - [Events, Webinars & Podcasts](https://www.holdenadvisors.com/insights/events-webinars-podcasts/) - [Reed’s Bookshelf](https://www.holdenadvisors.com/bookshelf) - [Contact](https://www.holdenadvisors.com/contact-us/) # Holden Advisors Blog ## [Why Pricing Is So Hard and Why Most Companies Mess It Up](https://blog.holdenadvisors.com/why-is-pricing-so-hard-and-why-most-companies-mess-it-up) Posted by [Adele Mclean](https://blog.holdenadvisors.com/author/adele-mclean) on Apr 27, 2018 6:00:00 AM - [Tweet](https://twitter.com/share) [![holden-10-celebration](https://blog.holdenadvisors.com/hubfs/holden-10-celebration.png)](https://blog.holdenadvisors.com/why-is-pricing-so-hard-and-why-most-companies-mess-it-up) Its hard to believe its been 10 years since we released [Pricing with Confidence: 10 Ways to Stop Leaving Money](https://www.holdenadvisors.com/insights/publications/books/) on the table.  In that time, the book has become a global success, published in different languages, and read and followed by executives from Fortune 1000 B2B companies.  [Read More](https://blog.holdenadvisors.com/why-is-pricing-so-hard-and-why-most-companies-mess-it-up) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/why-is-pricing-so-hard-and-why-most-companies-mess-it-up#comments-listing) Topics: [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence) ## [Replace the Discounting Habit with a Little Arrogance](https://blog.holdenadvisors.com/replace-the-discounting-habit-with-a-little-arrogance) Posted by [Travis Umpleby](https://blog.holdenadvisors.com/author/travis-umpleby) on Apr 26, 2018 6:01:00 AM - [Tweet](https://twitter.com/share) [![holden-10-celebration](https://blog.holdenadvisors.com/hubfs/holden-10-celebration.png)](https://blog.holdenadvisors.com/replace-the-discounting-habit-with-a-little-arrogance) Celebrating 10 Years of Pricing with Confidence (video 2 of 11). [Read More](https://blog.holdenadvisors.com/replace-the-discounting-habit-with-a-little-arrogance) 1 Comment [Click here to read/write comments](https://blog.holdenadvisors.com/replace-the-discounting-habit-with-a-little-arrogance#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence) ## [Insights on the Next Generation of Pricing: A Conversation with Reed Holden](https://blog.holdenadvisors.com/a-conversation-with-reed-holden) Posted by [Alison Yama](https://blog.holdenadvisors.com/author/alison-yama) on Apr 18, 2018 12:54:35 PM - [Tweet](https://twitter.com/share) [![holden-10-celebration-1](https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png)](https://blog.holdenadvisors.com/a-conversation-with-reed-holden) By Alison Yama [Read More](https://blog.holdenadvisors.com/a-conversation-with-reed-holden) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/a-conversation-with-reed-holden#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence) ## [Understand the Value You Offer to Your Customer ](https://blog.holdenadvisors.com/understand-the-value-you-offer-to-your-customer-) Posted by [Ellen Quackenbush](https://blog.holdenadvisors.com/author/ellen-quackenbush) on Apr 18, 2018 5:48:00 AM - [Tweet](https://twitter.com/share) [![holden-10-celebration](https://blog.holdenadvisors.com/hubfs/holden-10-celebration.png)](https://blog.holdenadvisors.com/understand-the-value-you-offer-to-your-customer-) Celebrating 10 Years of Pricing with Confidence (video 3 of 11). Ellen Quackenbush discusses the second rule in *Pricing with Confidence* - "Understand the Value You Offer to Your Customer."   You can't have confidence in your pricing until you have confidence in the financial value that your offerings have on your customers' bottomline.  Even though managers are convinced they can't get this kind of information, the reality is that most of your customers are eager to talk about it. All it takes is asking the right questions and being willing to listen.  \*Download an Improving Practice Plan so you can follow along with all videos and plan how to drive profitable changes in your organization:  [![Download Improvement Plan](https://no-cache.hubspot.com/cta/default/2542915/254b52fd-84e0-445a-993a-6260481824ef.png)](https://cta-redirect.hubspot.com/cta/redirect/2542915/254b52fd-84e0-445a-993a-6260481824ef) Order the book: [**Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table**](https://www.amazon.com/Pricing-Confidence-Leaving-Money-Table/dp/1480590223) [Read More](https://blog.holdenadvisors.com/understand-the-value-you-offer-to-your-customer-) 1 Comment [Click here to read/write comments](https://blog.holdenadvisors.com/understand-the-value-you-offer-to-your-customer-#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence) ## [Apply One of Three Simple Pricing Strategies ](https://blog.holdenadvisors.com/one-of-three-simple-pricing-strategies) Posted by [Richard Harrington](https://blog.holdenadvisors.com/author/richard-harrington) on Apr 11, 2018 11:00:00 PM - [Tweet](https://twitter.com/share) [![holden-10-celebration-1](https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png)](https://blog.holdenadvisors.com/one-of-three-simple-pricing-strategies) Celebrating 10 Years of Pricing with Confidence (video 4 of 11). [Read More](https://blog.holdenadvisors.com/one-of-three-simple-pricing-strategies) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/one-of-three-simple-pricing-strategies#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence) ## [Play Better Poker with Customers](https://blog.holdenadvisors.com/play-better-poker-with-customers) Posted by [Adele Mclean](https://blog.holdenadvisors.com/author/adele-mclean) on Apr 9, 2018 5:49:00 AM - [Tweet](https://twitter.com/share) [![holden-10-celebration-1](https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png)](https://blog.holdenadvisors.com/play-better-poker-with-customers) Celebrating 10 Years of Pricing with Confidence (video 5 of 11). [Read More](https://blog.holdenadvisors.com/play-better-poker-with-customers) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/play-better-poker-with-customers#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence) ## [Price to Increase Profits ](https://blog.holdenadvisors.com/price-to-increase-profits) Posted by [Erin Cihak](https://blog.holdenadvisors.com/author/erin-cihak) on Apr 4, 2018 11:13:00 PM - [Tweet](https://twitter.com/share) [![holden-10-celebration-1](https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png)](https://blog.holdenadvisors.com/price-to-increase-profits) Celebrating 10 Years of Pricing with Confidence (video 6 of 11). [Read More](https://blog.holdenadvisors.com/price-to-increase-profits) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/price-to-increase-profits#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence) ## [Strengthen Negotiations with New Products and Services](https://blog.holdenadvisors.com/strengthen-negotiations-with-new-products-and-services) Posted by [Pete Morelli](https://blog.holdenadvisors.com/author/pete-morelli) on Mar 29, 2018 11:30:00 PM - [Tweet](https://twitter.com/share) [![holden-10-celebration-1](https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png)](https://blog.holdenadvisors.com/strengthen-negotiations-with-new-products-and-services) Celebrating 10 Years of Pricing with Confidence (video 7 of 11). [Read More](https://blog.holdenadvisors.com/strengthen-negotiations-with-new-products-and-services) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/strengthen-negotiations-with-new-products-and-services#comments-listing) Topics: [Negotiating with Backbone](https://blog.holdenadvisors.com/tag/negotiating-with-backbone), [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence) ## [Force Your Competitor to React to Your Pricing](https://blog.holdenadvisors.com/force-your-competitor-to-react-to-your-pricing) Posted by [Alison Yama](https://blog.holdenadvisors.com/author/alison-yama) on Mar 26, 2018 11:00:00 PM - [Tweet](https://twitter.com/share) [![holden-10-celebration-1](https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png)](https://blog.holdenadvisors.com/force-your-competitor-to-react-to-your-pricing) Celebrating 10 Years of Pricing with Confidence (video 8 of 11). [Read More](https://blog.holdenadvisors.com/force-your-competitor-to-react-to-your-pricing) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/force-your-competitor-to-react-to-your-pricing#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence) ## [Build Your Selling Backbone](https://blog.holdenadvisors.com/build-your-selling-backbone) Posted by [Travis Umpleby](https://blog.holdenadvisors.com/author/travis-umpleby) on Mar 22, 2018 5:50:00 AM - [Tweet](https://twitter.com/share) [![holden-10-celebration-1](https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png)](https://blog.holdenadvisors.com/build-your-selling-backbone) Celebrating 10 Years of Pricing with Confidence (video 9 of 11) [Read More](https://blog.holdenadvisors.com/build-your-selling-backbone) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/build-your-selling-backbone#comments-listing) Topics: [Negotiating with Backbone](https://blog.holdenadvisors.com/tag/negotiating-with-backbone), [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence) [All posts](https://blog.holdenadvisors.com/all) [Next](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence/page/2) ### **Search the Holden Advisors Blog:** This is a search field with an auto-suggest feature attached. - 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