Why Pricing Is So Hard and Why Most Companies Mess It Up

Posted by Adele Mclean on Apr 27, 2018 6:00:00 AM

Its hard to believe its been 10 years since we released Pricing with Confidence: 10 Ways to Stop Leaving Money on the table.  In that time, the book has become a global success, published in different languages, and read and followed by executives from Fortune 1000 B2B companies. 

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Topics: Celebrating 10 Years of Pricing with Confidence

Replace the Discounting Habit with a Little Arrogance

Posted by Travis Umpleby on Apr 26, 2018 6:01:00 AM

Celebrating 10 Years of Pricing with Confidence (video 2 of 11).

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Topics: Celebrating 10 Years of Pricing with Confidence, Pricing with Confidence

Insights on the Next Generation of Pricing: A Conversation with Reed Holden

Posted by Alison Yama on Apr 18, 2018 12:54:35 PM

By Alison Yama

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Topics: Celebrating 10 Years of Pricing with Confidence, Pricing with Confidence

Understand the Value You Offer to Your Customer 

Posted by Ellen Quackenbush on Apr 18, 2018 5:48:00 AM

Celebrating 10 Years of Pricing with Confidence (video 3 of 11).

Ellen Quackenbush discusses the second rule in Pricing with Confidence - "Understand the Value You Offer to Your Customer."  

You can't have confidence in your pricing until you have confidence in the financial value that your offerings have on your customers' bottomline.  Even though managers are convinced they can't get this kind of information, the reality is that most of your customers are eager to talk about it. All it takes is asking the right questions and being willing to listen. 

*Download an Improving Practice Plan so you can follow along with all videos and plan how to drive profitable changes in your organization: 

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Order the book: Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

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Topics: Celebrating 10 Years of Pricing with Confidence, Pricing with Confidence

Apply One of Three Simple Pricing Strategies 

Posted by Richard Harrington on Apr 11, 2018 11:00:00 PM

Celebrating 10 Years of Pricing with Confidence (video 4 of 11).

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Topics: Celebrating 10 Years of Pricing with Confidence, Pricing with Confidence

Play Better Poker with Customers

Posted by Adele Mclean on Apr 9, 2018 5:49:00 AM

Celebrating 10 Years of Pricing with Confidence (video 5 of 11).

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Topics: Celebrating 10 Years of Pricing with Confidence, Pricing with Confidence

Price to Increase Profits 

Posted by Erin Cihak on Apr 4, 2018 11:13:00 PM

Celebrating 10 Years of Pricing with Confidence (video 6 of 11).

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Topics: Celebrating 10 Years of Pricing with Confidence, Pricing with Confidence

Strengthen Negotiations with New Products and Services

Posted by Pete Morelli on Mar 29, 2018 11:30:00 PM

Celebrating 10 Years of Pricing with Confidence (video 7 of 11).

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Topics: Celebrating 10 Years of Pricing with Confidence, Negotiating with Backbone, Pricing with Confidence

Force Your Competitor to React to Your Pricing

Posted by Alison Yama on Mar 26, 2018 11:00:00 PM

Celebrating 10 Years of Pricing with Confidence (video 8 of 11).

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Topics: Celebrating 10 Years of Pricing with Confidence, Pricing with Confidence

Build Your Selling Backbone

Posted by Travis Umpleby on Mar 22, 2018 5:50:00 AM

Celebrating 10 Years of Pricing with Confidence (video 9 of 11)

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Topics: Celebrating 10 Years of Pricing with Confidence, Pricing with Confidence, Negotiating with Backbone