--- title: Weekly Blog for Holden Advisors | Pricing with Confidence description: Pricing with Confidence | Pricing strategy, sales negotiation, value consulting, along with sales tips and success stories. --- [![Holden Advisors](https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg)](https://www.holdenadvisors.com/) - About - [Overview](https://www.holdenadvisors.com/about/overview/) - [Core Values](https://www.holdenadvisors.com/about/core-values/) - [Leadership](https://www.holdenadvisors.com/about/leadership/) - [Partners](https://www.holdenadvisors.com/about/partners/) - [Careers](https://www.holdenadvisors.com/about/careers/) - [Solutions](https://www.holdenadvisors.com/about/overview/#) - [Sales](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/sales/improve-sales-performance) - [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/) - [Selling With Backbone](https://www.holdenadvisors.com/solutions/sales/selling-with-backbone/) - [Coaching](https://www.holdenadvisors.com/solutions/sales/coaching/) - [Pricing](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/improve-pricing-performance) - [Audit](https://www.holdenadvisors.com/solutions/pricing/audit/) - [Analytics](https://www.holdenadvisors.com/solutions/pricing/analytics/) - [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/) - [Insights](https://www.holdenadvisors.com/about/overview/#) - [Blog](https://www.holdenadvisors.com/blog/) - [Video Series](https://www.holdenadvisors.com/about/overview/#) - [Pricing with Confidence](https://go.holdenadvisors.com/pricing-with-confidence) - [Publications](https://www.holdenadvisors.com/about/overview/#) - [Books](https://www.holdenadvisors.com/insights/publications/books/) - [White Papers](https://www.holdenadvisors.com/papers) - [Newsletter](https://blog.holdenadvisors.com/tag/newsletter) - [Case Studies](https://www.holdenadvisors.com/studies) - [Events, Webinars & Podcasts](https://www.holdenadvisors.com/insights/events-webinars-podcasts/) - [Reed’s Bookshelf](https://www.holdenadvisors.com/bookshelf) - [Contact](https://www.holdenadvisors.com/contact-us/) - About - [Overview](https://www.holdenadvisors.com/about/overview/) - [Core Values](https://www.holdenadvisors.com/about/core-values/) - [Leadership](https://www.holdenadvisors.com/about/leadership/) - [Partners](https://www.holdenadvisors.com/about/partners/) - [Careers](https://www.holdenadvisors.com/about/careers/) - [Solutions](https://www.holdenadvisors.com/about/overview/#) - [Sales](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/sales/improve-sales-performance) - [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/) - [Selling With Backbone](https://www.holdenadvisors.com/solutions/sales/selling-with-backbone/) - [Coaching](https://www.holdenadvisors.com/solutions/sales/coaching/) - [Pricing](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/improve-pricing-performance) - [Audit](https://www.holdenadvisors.com/solutions/pricing/audit/) - [Analytics](https://www.holdenadvisors.com/solutions/pricing/analytics/) - [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/) - [Insights](https://www.holdenadvisors.com/about/overview/#) - [Blog](https://www.holdenadvisors.com/blog/) - [Video Series](https://www.holdenadvisors.com/about/overview/#) - [Pricing with Confidence](https://go.holdenadvisors.com/pricing-with-confidence) - [Publications](https://www.holdenadvisors.com/about/overview/#) - [Books](https://www.holdenadvisors.com/insights/publications/books/) - [White Papers](https://www.holdenadvisors.com/papers) - [Newsletter](https://blog.holdenadvisors.com/tag/newsletter) - [Case Studies](https://www.holdenadvisors.com/studies) - [Events, Webinars & Podcasts](https://www.holdenadvisors.com/insights/events-webinars-podcasts/) - [Reed’s Bookshelf](https://www.holdenadvisors.com/bookshelf) - [Contact](https://www.holdenadvisors.com/contact-us/) # Holden Advisors Blog ## [Where Does Your Company Fall on the Customer Experience Pyramid?](https://blog.holdenadvisors.com/customer-experience-pyramid) Posted by [Aaron Fransen](https://blog.holdenadvisors.com/author/aaron-fransen) on Feb 18, 2022 8:32:34 AM - [Tweet](https://twitter.com/share) [![](https://blog.holdenadvisors.com/hubfs/image-png-3.png)](https://blog.holdenadvisors.com/customer-experience-pyramid) *Want to negotiate a winning deal? Learn the four basic buyer types and leverage the Customer Experience Pyramid to give yourself the winning edge.* [Read More](https://blog.holdenadvisors.com/customer-experience-pyramid) 1 Comment [Click here to read/write comments](https://blog.holdenadvisors.com/customer-experience-pyramid#comments-listing) Topics: [Negotiating with Backbone](https://blog.holdenadvisors.com/tag/negotiating-with-backbone), [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Uncovering your Value](https://blog.holdenadvisors.com/tag/uncovering-your-value), [customer experience](https://blog.holdenadvisors.com/tag/customer-experience) ## [How Value-Based Pricing Can Save the Customer Experience Industry](https://blog.holdenadvisors.com/how-value-based-pricing-can-save-customer-experience-industry) Posted by [Brian Doyle](https://blog.holdenadvisors.com/author/brian-doyle) on Feb 8, 2022 9:45:56 AM - [Tweet](https://twitter.com/share) [![](https://blog.holdenadvisors.com/hubfs/romain-v-nMDp15T4lJ0-unsplash-1.jpg)](https://blog.holdenadvisors.com/how-value-based-pricing-can-save-customer-experience-industry) Each year, customer experience (CX) consultants release studies highlighting how impactful CX can be. The [Temkin Group](https://www.qualtrics.com/m/www.xminstitute.com/wp-content/uploads/2018/08/XMI_ROIofCustomerExperience-2018.pdf) (a CX consultancy now owned by Qualtrics) published a study stating that companies earning $1 billion annually can expect to earn, on average, **an additional $700 million** within 3 years of investing in CX. In addition, Daniel Newman, CEO of Broadsuite Media Group reported that 86% of customers are willing to pay more [for a better experience](https://www.forbes.com/sites/danielnewman/2020/06/23/4-actionable-customer-experience-statistics-for-2020/?sh=4efa27e71a84). These findings are on the heels of a 2013 global CX study from Oracle finding that 97% of executives believe that delivering a great customer experience is critical to their [business advantage and results](https://www.oracle.com/us/global-cx-study-2240276.pdf).  [Read More](https://blog.holdenadvisors.com/how-value-based-pricing-can-save-customer-experience-industry) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/how-value-based-pricing-can-save-customer-experience-industry#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Uncovering your Value](https://blog.holdenadvisors.com/tag/uncovering-your-value), [customer experience](https://blog.holdenadvisors.com/tag/customer-experience) ## [Should My Company Lower its Prices in a Competitive Market?](https://blog.holdenadvisors.com/should-i-lower-prices-in-a-competitive-market) Posted by [Adnan Akbari](https://blog.holdenadvisors.com/author/adnan-akbari) on Jan 25, 2022 10:30:07 AM - [Tweet](https://twitter.com/share) [![](https://blog.holdenadvisors.com/hubfs/Webp.net-resizeimage%20%282%29.jpg)](https://blog.holdenadvisors.com/should-i-lower-prices-in-a-competitive-market) *Spoiler alert: Lowering prices on a high-value product in a competitive market will rarely drive long-term growth. Here’s what to do with your competitive pricing strategy instead.*  [Read More](https://blog.holdenadvisors.com/should-i-lower-prices-in-a-competitive-market) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/should-i-lower-prices-in-a-competitive-market#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [pricing](https://blog.holdenadvisors.com/tag/pricing) ## [4 Ways to Impact Price Realization](https://blog.holdenadvisors.com/4-ways-to-impact-price-realization) Posted by [Pete Morelli](https://blog.holdenadvisors.com/author/pete-morelli) on Dec 6, 2021 3:53:55 PM - [Tweet](https://twitter.com/share) [![](https://blog.holdenadvisors.com/hubfs/image-png.png)](https://blog.holdenadvisors.com/4-ways-to-impact-price-realization) One of our top goals in any consulting engagement is uncovering revenue and profit growth opportunities for clients. Generally, we want to answer four key questions:   [Read More](https://blog.holdenadvisors.com/4-ways-to-impact-price-realization) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/4-ways-to-impact-price-realization#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence) ## [The Important Role of Pricing Departments](https://blog.holdenadvisors.com/role-of-pricing-departments) Posted by [Raul Carvalho](https://blog.holdenadvisors.com/author/raul-carvalho) on Nov 3, 2021 11:43:02 AM - [Tweet](https://twitter.com/share) [![](https://blog.holdenadvisors.com/hubfs/mediensturmer-aWf7mjwwJJo-unsplash-1.jpg)](https://blog.holdenadvisors.com/role-of-pricing-departments) *Not every company has a pricing department. Here we explain why they are incredibly important players in the price, cost, revenue equation.*  [Read More](https://blog.holdenadvisors.com/role-of-pricing-departments) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/role-of-pricing-departments#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence) ## [A Four-Step Pricing Strategy for Startups that Works Every Time](https://blog.holdenadvisors.com/startup-pricing-strategy-0) Posted by [Jeet Mukherjee](https://blog.holdenadvisors.com/author/jeet-mukherjee) on Oct 12, 2021 12:26:04 PM - [Tweet](https://twitter.com/share) [![](https://blog.holdenadvisors.com/hubfs/Startup%20Pricing.jpg)](https://blog.holdenadvisors.com/startup-pricing-strategy-0) Pricing strategies are often the last thing entrepreneurs tackle before launching new businesses. It’s a tricky problem to get right. Price too high and you lose potential customers. Too low, and you lose money. To point you in the right direction, here’s a quick step-by-step product pricing strategy to help entrepreneurs get it right.  [Read More](https://blog.holdenadvisors.com/startup-pricing-strategy-0) 1 Comment [Click here to read/write comments](https://blog.holdenadvisors.com/startup-pricing-strategy-0#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence) ## [Understand the Value You Offer to Your Customer](https://blog.holdenadvisors.com/understand-the-value-you-offer) Posted by [Ellen Quackenbush](https://blog.holdenadvisors.com/author/ellen-quackenbush) on Oct 7, 2021 9:36:05 AM - [Tweet](https://twitter.com/share) [![](https://blog.holdenadvisors.com/hubfs/Customer%20Interview.jpg)](https://blog.holdenadvisors.com/understand-the-value-you-offer) You can’t have confidence in your price unless you have confidence in the value you deliver to your customer’s business. Your products and services provide financial value to your customers by increasing their revenue, reducing their costs, or helping them to mitigate risks. It’s really that simple. How do you build that value understanding? By going out and talking to your customers. [Read More](https://blog.holdenadvisors.com/understand-the-value-you-offer) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/understand-the-value-you-offer#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence) ## [The Value of Reliability](https://blog.holdenadvisors.com/value-of-reliability) Posted by [Brian Doyle](https://blog.holdenadvisors.com/author/brian-doyle) on Oct 4, 2021 9:12:26 AM - [Tweet](https://twitter.com/share) [![](https://blog.holdenadvisors.com/hubfs/Webp.net-resizeimage-1.jpg)](https://blog.holdenadvisors.com/value-of-reliability) The COVID-19 pandemic has taught us many lessons, not the least of which is the value of a reliable supply chain. [Read More](https://blog.holdenadvisors.com/value-of-reliability) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/value-of-reliability#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence) ## [Why Pricing Is So Hard and Why Most Companies Mess It Up](https://blog.holdenadvisors.com/why-pricing-is-hard) Posted by [Adele Mclean](https://blog.holdenadvisors.com/author/adele-mclean) on Sep 30, 2021 4:15:45 PM - [Tweet](https://twitter.com/share) [![](https://blog.holdenadvisors.com/hubfs/Why%20is%20Pricing%20so%20Hard.jpg)](https://blog.holdenadvisors.com/why-pricing-is-hard) Why is pricing so difficult? And why do so many companies get it wrong? [Read More](https://blog.holdenadvisors.com/why-pricing-is-hard) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/why-pricing-is-hard#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence) ## [Are You Ready for a Usage-Based Pricing Model?](https://blog.holdenadvisors.com/usage-based-pricing-model-0) Posted by [Patrick McCullough](https://blog.holdenadvisors.com/author/patrick-mccullough) on Aug 16, 2021 4:29:53 PM - [Tweet](https://twitter.com/share) [![](https://blog.holdenadvisors.com/hubfs/Brainstorming%20Together.jpg)](https://blog.holdenadvisors.com/usage-based-pricing-model-0) *Usage-based pricing, or quantity-based pricing, is the next iteration of the subscription economy, especially for B2B software companies. If you’re considering how your company would fare with usage-based pricing, there’s no time like the present, but here are a few things to think about before you jump in.* [Read More](https://blog.holdenadvisors.com/usage-based-pricing-model-0) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/usage-based-pricing-model-0#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Uncovering your Value](https://blog.holdenadvisors.com/tag/uncovering-your-value), [Pricing Strategy](https://blog.holdenadvisors.com/tag/pricing-strategy) [All posts](https://blog.holdenadvisors.com/all) [Next](https://blog.holdenadvisors.com/tag/pricing-with-confidence/page/2) ### **Search the Holden Advisors Blog:** This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Subscribe Below: ### Recent Posts ### Posts by Tag - [Pricing with Confidence (68)](https://blog.holdenadvisors.com/tag/pricing-with-confidence) - [Negotiating with Backbone (63)](https://blog.holdenadvisors.com/tag/negotiating-with-backbone) - [Selling with Confidence (43)](https://blog.holdenadvisors.com/tag/selling-with-confidence) - [Newsletter (41)](https://blog.holdenadvisors.com/tag/newsletter) - [Uncovering your Value (26)](https://blog.holdenadvisors.com/tag/uncovering-your-value) - [Celebrating 10 Years of Pricing with Confidence (12)](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence) - [value selling (9)](https://blog.holdenadvisors.com/tag/value-selling) - [Selling with Backbone (8)](https://blog.holdenadvisors.com/tag/selling-with-backbone) - [value (8)](https://blog.holdenadvisors.com/tag/value) - [pricing (6)](https://blog.holdenadvisors.com/tag/pricing) - [Commercial Transformation (5)](https://blog.holdenadvisors.com/tag/commercial-transformation) - [Setting Price (4)](https://blog.holdenadvisors.com/tag/setting-price) - [customer experience (4)](https://blog.holdenadvisors.com/tag/customer-experience) - [actionable insights (3)](https://blog.holdenadvisors.com/tag/actionable-insights) - [procurement (3)](https://blog.holdenadvisors.com/tag/procurement) - [sales (3)](https://blog.holdenadvisors.com/tag/sales) - [Pricing Strategy (2)](https://blog.holdenadvisors.com/tag/pricing-strategy) - [big data (2)](https://blog.holdenadvisors.com/tag/big-data) - [buying center (2)](https://blog.holdenadvisors.com/tag/buying-center) - [customer loyalty (2)](https://blog.holdenadvisors.com/tag/customer-loyalty) - [pricing metrics (2)](https://blog.holdenadvisors.com/tag/pricing-metrics) - [winning proposal (2)](https://blog.holdenadvisors.com/tag/winning-proposal) - [Driving Accountability (1)](https://blog.holdenadvisors.com/tag/driving-accountability) - [Silos (1)](https://blog.holdenadvisors.com/tag/silos) - [b2b pricing (1)](https://blog.holdenadvisors.com/tag/b2b-pricing) - [bundling (1)](https://blog.holdenadvisors.com/tag/bundling) - [gatekeeper (1)](https://blog.holdenadvisors.com/tag/gatekeeper) - [jump the shark (1)](https://blog.holdenadvisors.com/tag/jump-the-shark) - [on demand (1)](https://blog.holdenadvisors.com/tag/on-demand) - [peloton (1)](https://blog.holdenadvisors.com/tag/peloton) - [pricing models (1)](https://blog.holdenadvisors.com/tag/pricing-models) - [product portfolio (1)](https://blog.holdenadvisors.com/tag/product-portfolio) - [rabbit (1)](https://blog.holdenadvisors.com/tag/rabbit) - [revenue (1)](https://blog.holdenadvisors.com/tag/revenue) - [rolling stone (1)](https://blog.holdenadvisors.com/tag/rolling-stone) - [subscription (1)](https://blog.holdenadvisors.com/tag/subscription) - [tidying up (1)](https://blog.holdenadvisors.com/tag/tidying-up) See all ### Newsletter and Blog ### About Us Holden Advisors are experts in the pricing and sales performance development space.  We help our clients take control of their differential value and use it to transform their business. ## [Learn More](https://www.holdenadvisors.com/negotiation-value-pricing-consultants/) - Quick Links - [Contact](https://www.holdenadvisors.com/contact-us/) - [About](https://www.holdenadvisors.com/about/overview/) - [Blog](https://www.holdenadvisors.com/blog/) - [Books](https://www.holdenadvisors.com/insights/publications/books/) - [Case Studies](https://www.holdenadvisors.com/studies) - [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/) - [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/) - [Privacy Policy](https://www.holdenadvisors.com/privacy-policy/) - [Home](https://www.holdenadvisors.com/) Copyright © 2018 Holden Advisors. 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