Celebrating 10 Years of Pricing with Confidence (video 6 of 11).
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Celebrating 10 Years of Pricing with Confidence (video 7 of 11).
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Topics: Negotiating with Backbone, Pricing with Confidence, Celebrating 10 Years of Pricing with Confidence
Celebrating 10 Years of Pricing with Confidence (video 8 of 11).
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Topics: Pricing with Confidence, Celebrating 10 Years of Pricing with Confidence
Celebrating 10 Years of Pricing with Confidence (video 9 of 11)
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Topics: Negotiating with Backbone, Pricing with Confidence, Celebrating 10 Years of Pricing with Confidence
In our most recent pricing improvement project, we were tasked with finding some low-hanging fruit to execute in 60 days. Our client, a $9B company that has grown as a result of multiple acquisitions is dealing with very complex systems, process, and people integration issues.
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Topics: Newsletter, Pricing with Confidence
Celebrating 10 Years of Pricing with Confidence (video 10 of 11)
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Topics: Pricing with Confidence, Celebrating 10 Years of Pricing with Confidence
Celebrating 10 Years of Pricing with Confidence (video 11 of 11)
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Topics: Pricing with Confidence, Celebrating 10 Years of Pricing with Confidence
Good-better-best pricing is everywhere. Companies often offer choices on just about everything from all-organic ingredients, to cable bundles for sports fans and those for movie buffs, or pay-in-advance hotel reservations.
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During a recent conversation, a pricing manager from a client confessed he felt frustrated with his current state of affairs. He felt the way his company manages pricing is reactive. Exasperated, he cried out, “I want people to stop asking me what we want our prices to be, and start asking me what we want our prices to do!”
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Topics: Newsletter, Pricing with Confidence
In an article published recently in the “Technology” section of The Wall Street Journal, the author, Jack Nicas, alluded to pricing excellence in the three giants of U.S. and global technology: Apple, Google, and Amazon. Here are the results of the last quarter:
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Topics: Newsletter, Pricing with Confidence