---
title: Weekly Blog for Holden Advisors | Pricing with Confidence (5)
description: Pricing with Confidence | Pricing strategy, sales negotiation, value consulting, along with sales tips and success stories. (5)
---
[](https://www.holdenadvisors.com/)
- About
- [Overview](https://www.holdenadvisors.com/about/overview/)
- [Core Values](https://www.holdenadvisors.com/about/core-values/)
- [Leadership](https://www.holdenadvisors.com/about/leadership/)
- [Partners](https://www.holdenadvisors.com/about/partners/)
- [Careers](https://www.holdenadvisors.com/about/careers/)
- [Solutions](https://www.holdenadvisors.com/about/overview/#)
- [Sales](https://www.holdenadvisors.com/about/overview/#)
- [Overview](https://go.holdenadvisors.com/solutions/sales/improve-sales-performance)
- [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/)
- [Selling With Backbone](https://www.holdenadvisors.com/solutions/sales/selling-with-backbone/)
- [Coaching](https://www.holdenadvisors.com/solutions/sales/coaching/)
- [Pricing](https://www.holdenadvisors.com/about/overview/#)
- [Overview](https://go.holdenadvisors.com/solutions/improve-pricing-performance)
- [Audit](https://www.holdenadvisors.com/solutions/pricing/audit/)
- [Analytics](https://www.holdenadvisors.com/solutions/pricing/analytics/)
- [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/)
- [Insights](https://www.holdenadvisors.com/about/overview/#)
- [Blog](https://www.holdenadvisors.com/blog/)
- [Video Series](https://www.holdenadvisors.com/about/overview/#)
- [Pricing with Confidence](https://go.holdenadvisors.com/pricing-with-confidence)
- [Publications](https://www.holdenadvisors.com/about/overview/#)
- [Books](https://www.holdenadvisors.com/insights/publications/books/)
- [White Papers](https://www.holdenadvisors.com/papers)
- [Newsletter](https://blog.holdenadvisors.com/tag/newsletter)
- [Case Studies](https://www.holdenadvisors.com/studies)
- [Events, Webinars & Podcasts](https://www.holdenadvisors.com/insights/events-webinars-podcasts/)
- [Reed’s Bookshelf](https://www.holdenadvisors.com/bookshelf)
- [Contact](https://www.holdenadvisors.com/contact-us/)
- About
- [Overview](https://www.holdenadvisors.com/about/overview/)
- [Core Values](https://www.holdenadvisors.com/about/core-values/)
- [Leadership](https://www.holdenadvisors.com/about/leadership/)
- [Partners](https://www.holdenadvisors.com/about/partners/)
- [Careers](https://www.holdenadvisors.com/about/careers/)
- [Solutions](https://www.holdenadvisors.com/about/overview/#)
- [Sales](https://www.holdenadvisors.com/about/overview/#)
- [Overview](https://go.holdenadvisors.com/solutions/sales/improve-sales-performance)
- [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/)
- [Selling With Backbone](https://www.holdenadvisors.com/solutions/sales/selling-with-backbone/)
- [Coaching](https://www.holdenadvisors.com/solutions/sales/coaching/)
- [Pricing](https://www.holdenadvisors.com/about/overview/#)
- [Overview](https://go.holdenadvisors.com/solutions/improve-pricing-performance)
- [Audit](https://www.holdenadvisors.com/solutions/pricing/audit/)
- [Analytics](https://www.holdenadvisors.com/solutions/pricing/analytics/)
- [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/)
- [Insights](https://www.holdenadvisors.com/about/overview/#)
- [Blog](https://www.holdenadvisors.com/blog/)
- [Video Series](https://www.holdenadvisors.com/about/overview/#)
- [Pricing with Confidence](https://go.holdenadvisors.com/pricing-with-confidence)
- [Publications](https://www.holdenadvisors.com/about/overview/#)
- [Books](https://www.holdenadvisors.com/insights/publications/books/)
- [White Papers](https://www.holdenadvisors.com/papers)
- [Newsletter](https://blog.holdenadvisors.com/tag/newsletter)
- [Case Studies](https://www.holdenadvisors.com/studies)
- [Events, Webinars & Podcasts](https://www.holdenadvisors.com/insights/events-webinars-podcasts/)
- [Reed’s Bookshelf](https://www.holdenadvisors.com/bookshelf)
- [Contact](https://www.holdenadvisors.com/contact-us/)
# Holden Advisors Blog
## [Price to Increase Profits ](https://blog.holdenadvisors.com/price-to-increase-profits)
Posted by [Erin Cihak](https://blog.holdenadvisors.com/author/erin-cihak) on Apr 4, 2018 11:13:00 PM
- [Tweet](https://twitter.com/share)
[](https://blog.holdenadvisors.com/price-to-increase-profits)
Celebrating 10 Years of Pricing with Confidence (video 6 of 11).
[Read More](https://blog.holdenadvisors.com/price-to-increase-profits)
0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/price-to-increase-profits#comments-listing)
Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence)
## [Strengthen Negotiations with New Products and Services](https://blog.holdenadvisors.com/strengthen-negotiations-with-new-products-and-services)
Posted by [Pete Morelli](https://blog.holdenadvisors.com/author/pete-morelli) on Mar 29, 2018 11:30:00 PM
- [Tweet](https://twitter.com/share)
[](https://blog.holdenadvisors.com/strengthen-negotiations-with-new-products-and-services)
Celebrating 10 Years of Pricing with Confidence (video 7 of 11).
[Read More](https://blog.holdenadvisors.com/strengthen-negotiations-with-new-products-and-services)
0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/strengthen-negotiations-with-new-products-and-services#comments-listing)
Topics: [Negotiating with Backbone](https://blog.holdenadvisors.com/tag/negotiating-with-backbone), [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence)
## [Force Your Competitor to React to Your Pricing](https://blog.holdenadvisors.com/force-your-competitor-to-react-to-your-pricing)
Posted by [Alison Yama](https://blog.holdenadvisors.com/author/alison-yama) on Mar 26, 2018 11:00:00 PM
- [Tweet](https://twitter.com/share)
[](https://blog.holdenadvisors.com/force-your-competitor-to-react-to-your-pricing)
Celebrating 10 Years of Pricing with Confidence (video 8 of 11).
[Read More](https://blog.holdenadvisors.com/force-your-competitor-to-react-to-your-pricing)
0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/force-your-competitor-to-react-to-your-pricing#comments-listing)
Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence)
## [Build Your Selling Backbone](https://blog.holdenadvisors.com/build-your-selling-backbone)
Posted by [Travis Umpleby](https://blog.holdenadvisors.com/author/travis-umpleby) on Mar 22, 2018 5:50:00 AM
- [Tweet](https://twitter.com/share)
[](https://blog.holdenadvisors.com/build-your-selling-backbone)
Celebrating 10 Years of Pricing with Confidence (video 9 of 11)
[Read More](https://blog.holdenadvisors.com/build-your-selling-backbone)
0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/build-your-selling-backbone#comments-listing)
Topics: [Negotiating with Backbone](https://blog.holdenadvisors.com/tag/negotiating-with-backbone), [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence)
## [Special Report from the Field](https://blog.holdenadvisors.com/acquisition-revenue-quick-hits)
Posted by [Richard Harrington](https://blog.holdenadvisors.com/author/richard-harrington) on Mar 21, 2018 5:29:30 PM
- [Tweet](https://twitter.com/share)
[](https://blog.holdenadvisors.com/acquisition-revenue-quick-hits)
This is a special pricing improvement project update from the field.
In our most recent pricing improvement project, we were tasked with finding some low-hanging fruit to execute in 60 days. Our client, a $9B company that has grown as a result of multiple acquisitions is dealing with very complex systems, process, and people integration issues.
[Read More](https://blog.holdenadvisors.com/acquisition-revenue-quick-hits)
0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/acquisition-revenue-quick-hits#comments-listing)
Topics: [Newsletter](https://blog.holdenadvisors.com/tag/newsletter), [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence)
## [Move from Cost-Plus to Value-Based Pricing](https://blog.holdenadvisors.com/move-from-cost-plus-to-value-based-pricing)
Posted by [Mayuresh Saravanakumar](https://blog.holdenadvisors.com/author/mayuresh-saravanakumar) on Mar 15, 2018 6:01:00 AM
- [Tweet](https://twitter.com/share)
[](https://blog.holdenadvisors.com/move-from-cost-plus-to-value-based-pricing)
Celebrating 10 Years of Pricing with Confidence (video 10 of 11)
[Read More](https://blog.holdenadvisors.com/move-from-cost-plus-to-value-based-pricing)
0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/move-from-cost-plus-to-value-based-pricing#comments-listing)
Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence)
## [Price with Confidence: Remember Who You Are](https://blog.holdenadvisors.com/price-with-confidence)
Posted by [Reed Holden](https://blog.holdenadvisors.com/author/reed-holden) on Mar 8, 2018 6:02:00 AM
- [Tweet](https://twitter.com/share)
[](https://blog.holdenadvisors.com/price-with-confidence)
Celebrating 10 Years of Pricing with Confidence (video 11 of 11)
[Read More](https://blog.holdenadvisors.com/price-with-confidence)
0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/price-with-confidence#comments-listing)
Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence)
## [Good-Better-Best Pricing: Would You Pay More for "Better"?](https://blog.holdenadvisors.com/good-better-best-pricing-would-you-pay-more-for-better)
Posted by [David Broadbent](https://blog.holdenadvisors.com/author/david-broadbent) on Mar 1, 2018 1:19:38 PM
- [Tweet](https://twitter.com/share)
[](https://blog.holdenadvisors.com/good-better-best-pricing-would-you-pay-more-for-better)
Good-better-best pricing is everywhere. Companies often offer choices on just about everything from all-organic ingredients, to cable bundles for sports fans and those for movie buffs, or pay-in-advance hotel reservations.
[Read More](https://blog.holdenadvisors.com/good-better-best-pricing-would-you-pay-more-for-better)
0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/good-better-best-pricing-would-you-pay-more-for-better#comments-listing)
Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Selling with Confidence](https://blog.holdenadvisors.com/tag/selling-with-confidence)
## [Think What Price Can Do, Not What Price Should Be](https://blog.holdenadvisors.com/think-what-can-price-do-not-what-price-should-be)
Posted by [Richard Harrington](https://blog.holdenadvisors.com/author/richard-harrington) on Feb 14, 2018 7:57:04 PM
- [Tweet](https://twitter.com/share)
[](https://blog.holdenadvisors.com/think-what-can-price-do-not-what-price-should-be)
During a recent conversation, a pricing manager from a client confessed he felt frustrated with his current state of affairs. He felt the way his company manages pricing is reactive. Exasperated, he cried out, “I want people to stop asking me what we want our prices to be, and start asking me what we want our prices to do!”
[Read More](https://blog.holdenadvisors.com/think-what-can-price-do-not-what-price-should-be)
0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/think-what-can-price-do-not-what-price-should-be#comments-listing)
Topics: [Newsletter](https://blog.holdenadvisors.com/tag/newsletter), [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence)
## [Tech Giants Apple, Google, and Amazon Get Pricing Right](https://blog.holdenadvisors.com/tech-giants-apple-google-and-amazon-get-pricing-right)
Posted by [Reed Holden](https://blog.holdenadvisors.com/author/reed-holden) on Feb 14, 2018 7:56:25 PM
- [Tweet](https://twitter.com/share)
[](https://blog.holdenadvisors.com/tech-giants-apple-google-and-amazon-get-pricing-right)
In an article published recently in the “Technology” section of [*The Wall Street Journal*](http://news.morningstar.com/all/dow-jones/us-markets/201802021967/alphabet-posts-loss-but-revenue-climbs-wsj.aspx), the author, Jack Nicas, alluded to pricing excellence in the three giants of U.S. and global technology: Apple, Google, and Amazon. Here are the results of the last quarter:
[Read More](https://blog.holdenadvisors.com/tech-giants-apple-google-and-amazon-get-pricing-right)
0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/tech-giants-apple-google-and-amazon-get-pricing-right#comments-listing)
Topics: [Newsletter](https://blog.holdenadvisors.com/tag/newsletter), [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence)
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Holden Advisors are experts in the pricing and sales performance development space. We help our clients take control of their differential value and use it to transform their business.
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