---
title: Why Pricing Is So Hard and Why Most Companies Mess It Up
description: Adele McLean kicks off celebrating 10 Years of Pricing with Confidence!  In this first video of the series, Adele explains why pricing is so hard, and why most companies mess it up
---

[Weekly Blog for Holden Advisors](https://blog.holdenadvisors.com)

# [Why Pricing Is So Hard and Why Most Companies Mess It Up](https://blog.holdenadvisors.com/why-is-pricing-so-hard-and-why-most-companies-mess-it-up)

 Written by [Adele Mclean](https://blog.holdenadvisors.com/author/adele-mclean) | Apr 27, 2018 10:00:00 AM

Its hard to believe its been 10 years since we released [Pricing with Confidence: 10 Ways to Stop Leaving Money](https://www.holdenadvisors.com/insights/publications/books/) on the table.  In that time, the book has become a global success, published in different languages, and read and followed by executives from Fortune 1000 B2B companies. 

As part of the celebration, the Holden team is releasing 11 video blogs for you to view, one video for each rule to help you price right and not leave money on the table.  Be sure to download (no strings attached!) this improving practice plan to plan the change you want to see in your organization. 

Subscribe to email updates - you don't want to miss one! 

 

 

[View full post](https://blog.holdenadvisors.com/why-is-pricing-so-hard-and-why-most-companies-mess-it-up)

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