Nice Job, Netflix: Lessons from the price increase

Posted by Pete Morelli on Jan 24, 2019 11:54:19 AM
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Hear Pete Morelli talk about what we can learn from the price increase that Netflix rolled out last week.

 As Netflix customers, we might not be too happy about this price increase, but the simplicity of the messaging, and the consistency over time has helped Netflix successfully execute this increase. 

Watch the video below and learn how the principles employed by Netflix in a B2C market are equally applicable in the B2B space



If you'd like to know more about executing successful price increases while the tariffs are still in effect, sign up for our webinar: Much Ado About Tariffs 


Topics: Negotiating with Backbone, Pricing with Confidence, Uncovering your Value