A Tale of Two Transformations - 4 Crucial Activities to Measure Success

Posted by Adele Mclean on Feb 5, 2020 4:56:21 PM

Early in 2019, I was speaking with the Chief Transformation Officer from one of our clients. After we described how a commercial transformation progressed when supported by our Negotiating with Backbone framework, he asked, “Is there anything else I should know?” 

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Topics: Commercial Transformation

3 Essential Elements of a Successful Transformation

Posted by Reed Holden on Jan 23, 2020 9:15:58 PM

We’ve worked with many companies that are going through commercial transformations and, while I’m glad to see more and more companies adopting transformational efforts, the fact remains that many are doomed to fail.

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Topics: Uncovering your Value, customer experience, Commercial Transformation

The Top 5 Articles from 2019

Posted by Patrick McCullough on Jan 17, 2020 3:20:00 PM

2019 was an exciting year for Holden Advisors, filled with thought-provoking and timely content reflecting key takeaways from special events and outlining optimal strategies to address the most pressing commercial challenges. As we reflect on the past year, we wanted to take this opportunity to thank you for your continued interest in our publications and spotlight the 5 articles you loved the most in 2019.

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Topics: Negotiating with Backbone, Selling with Backbone, Commercial Transformation

Successfully Drive Change Throughout a Commercial Transformation

Posted by Brian Doyle on Dec 11, 2019 7:13:36 PM

Each year, Holden Advisors hosts an Executive Customer Forum to discuss the most pressing topics facing commercial organizations. This year, I had the honor of facilitating a discussion on how to build organizational commitment as it relates to commercial transformation - the central theme for the meeting. Specifically, we discussed the mindset required for leaders to effectively propagate their visions across their organizations. The following is a recap of the presentation and, at the end, we discuss three key findings from the executive discussion.

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Topics: Commercial Transformation