---
title: Weekly Blog for Holden Advisors | pricing
description: pricing | Pricing strategy, sales negotiation, value consulting, along with sales tips and success stories.
---
[](https://www.holdenadvisors.com/)
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- [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/)
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- About
- [Overview](https://www.holdenadvisors.com/about/overview/)
- [Core Values](https://www.holdenadvisors.com/about/core-values/)
- [Leadership](https://www.holdenadvisors.com/about/leadership/)
- [Partners](https://www.holdenadvisors.com/about/partners/)
- [Careers](https://www.holdenadvisors.com/about/careers/)
- [Solutions](https://www.holdenadvisors.com/about/overview/#)
- [Sales](https://www.holdenadvisors.com/about/overview/#)
- [Overview](https://go.holdenadvisors.com/solutions/sales/improve-sales-performance)
- [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/)
- [Selling With Backbone](https://www.holdenadvisors.com/solutions/sales/selling-with-backbone/)
- [Coaching](https://www.holdenadvisors.com/solutions/sales/coaching/)
- [Pricing](https://www.holdenadvisors.com/about/overview/#)
- [Overview](https://go.holdenadvisors.com/solutions/improve-pricing-performance)
- [Audit](https://www.holdenadvisors.com/solutions/pricing/audit/)
- [Analytics](https://www.holdenadvisors.com/solutions/pricing/analytics/)
- [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/)
- [Insights](https://www.holdenadvisors.com/about/overview/#)
- [Blog](https://www.holdenadvisors.com/blog/)
- [Video Series](https://www.holdenadvisors.com/about/overview/#)
- [Pricing with Confidence](https://go.holdenadvisors.com/pricing-with-confidence)
- [Publications](https://www.holdenadvisors.com/about/overview/#)
- [Books](https://www.holdenadvisors.com/insights/publications/books/)
- [White Papers](https://www.holdenadvisors.com/papers)
- [Newsletter](https://blog.holdenadvisors.com/tag/newsletter)
- [Case Studies](https://www.holdenadvisors.com/studies)
- [Events, Webinars & Podcasts](https://www.holdenadvisors.com/insights/events-webinars-podcasts/)
- [Reed’s Bookshelf](https://www.holdenadvisors.com/bookshelf)
- [Contact](https://www.holdenadvisors.com/contact-us/)
# Holden Advisors Blog
## [Should My Company Lower its Prices in a Competitive Market?](https://blog.holdenadvisors.com/should-i-lower-prices-in-a-competitive-market)
Posted by [Adnan Akbari](https://blog.holdenadvisors.com/author/adnan-akbari) on Jan 25, 2022 10:30:07 AM
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[](https://blog.holdenadvisors.com/should-i-lower-prices-in-a-competitive-market)
*Spoiler alert: Lowering prices on a high-value product in a competitive market will rarely drive long-term growth. Here’s what to do with your competitive pricing strategy instead.*
[Read More](https://blog.holdenadvisors.com/should-i-lower-prices-in-a-competitive-market)
0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/should-i-lower-prices-in-a-competitive-market#comments-listing)
Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [pricing](https://blog.holdenadvisors.com/tag/pricing)
## [True Profitability](https://blog.holdenadvisors.com/true-profitability)
Posted by [Pedro Ferro](https://blog.holdenadvisors.com/author/pedro-ferro) on Apr 22, 2021 1:38:49 PM
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[](https://blog.holdenadvisors.com/true-profitability)
We live in a time of abundant choice, and our customers expect options. Providing customers with a large variety of products and features is a compelling way to sell more. But, as companies grow and diversify, it can be difficult to capture the monetary value generated by the long tail of these products using traditional product management tools and data. An example of these traditional methods includes simple gross margin and product costing techniques derived from accounting systems. These conventional accounting data sets fail to account for the value of diversification and the actual cost of complexity.
[Read More](https://blog.holdenadvisors.com/true-profitability)
0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/true-profitability#comments-listing)
Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [pricing metrics](https://blog.holdenadvisors.com/tag/pricing-metrics), [value selling](https://blog.holdenadvisors.com/tag/value-selling), [pricing](https://blog.holdenadvisors.com/tag/pricing)
## [The Importance of Trusted Partners - In Business & In Life](https://blog.holdenadvisors.com/the-importance-of-trusted-partners)
Posted by [Reed Holden](https://blog.holdenadvisors.com/author/reed-holden) on Sep 13, 2020 1:24:17 PM
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[](https://blog.holdenadvisors.com/the-importance-of-trusted-partners)
The other day I received a call from the CEO of a technology company, and it was not to talk about his company. In this case, I was provided as a reference for a building contractor I had worked with several years ago. The caller’s name was Curt, and like many people building a home, Curt wanted to find a contractor who would do the job on time and not overcharge him. Sounds reasonable, right? Well, not always.
[Read More](https://blog.holdenadvisors.com/the-importance-of-trusted-partners)
1 Comment [Click here to read/write comments](https://blog.holdenadvisors.com/the-importance-of-trusted-partners#comments-listing)
Topics: [value selling](https://blog.holdenadvisors.com/tag/value-selling), [pricing](https://blog.holdenadvisors.com/tag/pricing)
## [Is it the right time for a price increase?](https://blog.holdenadvisors.com/is-it-the-right-time-for-a-price-increase)
Posted by [Reed Holden](https://blog.holdenadvisors.com/author/reed-holden) on Aug 31, 2020 8:49:05 AM
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[](https://blog.holdenadvisors.com/is-it-the-right-time-for-a-price-increase)
We have received many requests from companies wondering if it is a good idea to increase prices to offset declining sales during the pandemic. While the answer is generally no, it is important to recognize how buyers are changing their behavior and how the pandemic is causing disruption. So I thought it was wise to spend a few minutes reviewing the importance of understanding your distinct customer groups to bring clarity during economic chaos.
[Read More](https://blog.holdenadvisors.com/is-it-the-right-time-for-a-price-increase)
1 Comment [Click here to read/write comments](https://blog.holdenadvisors.com/is-it-the-right-time-for-a-price-increase#comments-listing)
Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [big data](https://blog.holdenadvisors.com/tag/big-data), [value](https://blog.holdenadvisors.com/tag/value), [pricing](https://blog.holdenadvisors.com/tag/pricing)
## [The Great Burger Bundle Bungle](https://blog.holdenadvisors.com/the-great-burger-bundle-bungle)
Posted by [Reed Holden](https://blog.holdenadvisors.com/author/reed-holden) on Aug 12, 2020 8:42:00 PM
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[](https://blog.holdenadvisors.com/the-great-burger-bundle-bungle)
Recently, McDonalds had a special pricing promotion that caused a 10% reduction in demand for fries. Allegedly, the drop in demand was the result of a 99-cent burger promotion. The promotion unintentionally incentivized consumers to switch from buying their usual combo meals that included fries and a drink at a bundled price. These combo meals are a traditional winner for franchises as customers who normally buy just the burger and a drink can opt to add fries at a discount versus purchasing all three items separately. They might even choose to “super-size” it with bigger drinks and fries at higher prices, adding more profit to the purchase. As a dad and now a granddad, I have fallen into that trap more than once!
[Read More](https://blog.holdenadvisors.com/the-great-burger-bundle-bungle)
0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/the-great-burger-bundle-bungle#comments-listing)
Topics: [pricing](https://blog.holdenadvisors.com/tag/pricing), [bundling](https://blog.holdenadvisors.com/tag/bundling)
## [SaaS Pricing: Leverage 4 Key B2B Tenets to win](https://blog.holdenadvisors.com/saas-pricing-lessons-from-b2b-practices)
Posted by [Pete Morelli](https://blog.holdenadvisors.com/author/pete-morelli) on Sep 12, 2019 5:03:00 AM
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[](https://blog.holdenadvisors.com/saas-pricing-lessons-from-b2b-practices)
When Holden Advisors started almost 2 decades ago, our practice was rooted in B2B pricing. Reed Holden, our founder, co-authored [the book](https://www.abebooks.com/9780131227538/Strategy-Tactics-Pricing-Guide-Profitable-013122753X/plp) that became the industry’s standard academic and practical pricing reference.
[Read More](https://blog.holdenadvisors.com/saas-pricing-lessons-from-b2b-practices)
0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/saas-pricing-lessons-from-b2b-practices#comments-listing)
Topics: [value](https://blog.holdenadvisors.com/tag/value), [b2b pricing](https://blog.holdenadvisors.com/tag/b2b-pricing), [pricing](https://blog.holdenadvisors.com/tag/pricing)
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