--- title: Weekly Blog for Holden Advisors | Setting Price description: Setting Price | Pricing strategy, sales negotiation, value consulting, along with sales tips and success stories. --- [![Holden Advisors](https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg)](https://www.holdenadvisors.com/) - About - [Overview](https://www.holdenadvisors.com/about/overview/) - [Core Values](https://www.holdenadvisors.com/about/core-values/) - [Leadership](https://www.holdenadvisors.com/about/leadership/) - [Partners](https://www.holdenadvisors.com/about/partners/) - [Careers](https://www.holdenadvisors.com/about/careers/) - [Solutions](https://www.holdenadvisors.com/about/overview/#) - [Sales](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/sales/improve-sales-performance) - [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/) - [Selling With Backbone](https://www.holdenadvisors.com/solutions/sales/selling-with-backbone/) - 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[Pricing](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/improve-pricing-performance) - [Audit](https://www.holdenadvisors.com/solutions/pricing/audit/) - [Analytics](https://www.holdenadvisors.com/solutions/pricing/analytics/) - [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/) - [Insights](https://www.holdenadvisors.com/about/overview/#) - [Blog](https://www.holdenadvisors.com/blog/) - [Video Series](https://www.holdenadvisors.com/about/overview/#) - [Pricing with Confidence](https://go.holdenadvisors.com/pricing-with-confidence) - [Publications](https://www.holdenadvisors.com/about/overview/#) - [Books](https://www.holdenadvisors.com/insights/publications/books/) - [White Papers](https://www.holdenadvisors.com/papers) - [Newsletter](https://blog.holdenadvisors.com/tag/newsletter) - [Case Studies](https://www.holdenadvisors.com/studies) - [Events, Webinars & Podcasts](https://www.holdenadvisors.com/insights/events-webinars-podcasts/) - [Reed’s Bookshelf](https://www.holdenadvisors.com/bookshelf) - [Contact](https://www.holdenadvisors.com/contact-us/) # Holden Advisors Blog ## [Guest Blog - Daraprim, Sovaldi, and thoughts about pricing fairness](https://blog.holdenadvisors.com/daraprim-sovaldi-and-thoughts-about-pricing-fairness) Posted by [Steve Haggett](https://blog.holdenadvisors.com/author/steve-haggett) on Sep 3, 2019 1:30:44 PM - [Tweet](https://twitter.com/share) [![Pharmacist giving credit card to costumer at pharmacy](https://blog.holdenadvisors.com/hubfs/Stock%20images/Pharmacist%20giving%20credit%20card%20to%20costumer%20at%20pharmacy.jpeg)](https://blog.holdenadvisors.com/daraprim-sovaldi-and-thoughts-about-pricing-fairness) A [recent article on pricing power](https://blog.holdenadvisors.com/do-you-really-have-pricing-power) referenced the example of Martin Shkreli’s Turing Pharmaceutical decision to raise the price of Daraprim by 5000%. Shkreli famously purchased the rights to an older off-patent drug used to treat infection in AIDS patients and dramatically raised the price – a demonstration of pricing power. The following controversy caught up with Shkreli, who gloated that he didn’t raise the price enough. Investigators couldn’t jail him for the Daraprim price, but digging found other dirt and he was sentenced to seven years for fraud related to his former hedge fund. [Read More](https://blog.holdenadvisors.com/daraprim-sovaldi-and-thoughts-about-pricing-fairness) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/daraprim-sovaldi-and-thoughts-about-pricing-fairness#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Setting Price](https://blog.holdenadvisors.com/tag/setting-price) ## [On Pricing Power and Fairness](https://blog.holdenadvisors.com/on-pricing-power-and-fairness) Posted by [Reed Holden](https://blog.holdenadvisors.com/author/reed-holden) on Sep 3, 2019 1:30:09 PM - [Tweet](https://twitter.com/share) [![Ethics wooden sign on a beautiful day](https://blog.holdenadvisors.com/hubfs/Stock%20images/Ethics%20wooden%20sign%20on%20a%20beautiful%20day.jpeg)](https://blog.holdenadvisors.com/on-pricing-power-and-fairness) The following article is my reaction to a blog from a friend, Steve Haggett at Iron Mountain.  He responded to an [article from our Patrick McCullough](https://blog.holdenadvisors.com/do-you-really-have-pricing-power) about some of the pricing abuses in the pharmaceutical industry.  [Read More](https://blog.holdenadvisors.com/on-pricing-power-and-fairness) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/on-pricing-power-and-fairness#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Setting Price](https://blog.holdenadvisors.com/tag/setting-price) ## [When was the last time you raised prices?](https://blog.holdenadvisors.com/when-was-the-last-time-you-raised-prices) Posted by [Emily Macaulay](https://blog.holdenadvisors.com/author/emily-macaulay) on Jul 12, 2019 2:12:51 PM - [Tweet](https://twitter.com/share) [![Yes Yes Yes](https://blog.holdenadvisors.com/hubfs/Yes%20Yes%20Yes.jpg)](https://blog.holdenadvisors.com/when-was-the-last-time-you-raised-prices) The other day I was talking to the CEO of a small medical devices firm.  During the conversation, she let slip that she hadn’t raised her prices in 15 years! I almost had to pick my jaw up off the floor. After I got over my initial shock, I asked some questions…chiefly three: [Read More](https://blog.holdenadvisors.com/when-was-the-last-time-you-raised-prices) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/when-was-the-last-time-you-raised-prices#comments-listing) Topics: [Setting Price](https://blog.holdenadvisors.com/tag/setting-price) ## [Fixing the Leaky Boat](https://blog.holdenadvisors.com/fixing-the-leaky-boat) Posted by [Reed Holden](https://blog.holdenadvisors.com/author/reed-holden) on Mar 19, 2019 11:44:38 AM - [Tweet](https://twitter.com/share) [![Fixing the Leaky Boat Reed Holden article](https://blog.holdenadvisors.com/hubfs/80002376_l.jpg)](https://blog.holdenadvisors.com/fixing-the-leaky-boat) **Here's the question:** Is it harder to set prices or control them once they are set? Next, think about where you spend most of your time? Sorry, that was two, but each is equally important. Why?  Because if you struggle with one, you’ll be too busy with the other to fix it. [Read More](https://blog.holdenadvisors.com/fixing-the-leaky-boat) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/fixing-the-leaky-boat#comments-listing) Topics: [Setting Price](https://blog.holdenadvisors.com/tag/setting-price) [All posts](https://blog.holdenadvisors.com/all) ### **Search the Holden Advisors Blog:** This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Subscribe Below: ### Recent Posts ### Posts by Tag - [Pricing with Confidence (68)](https://blog.holdenadvisors.com/tag/pricing-with-confidence) - [Negotiating with Backbone (63)](https://blog.holdenadvisors.com/tag/negotiating-with-backbone) - [Selling with Confidence (43)](https://blog.holdenadvisors.com/tag/selling-with-confidence) - [Newsletter (41)](https://blog.holdenadvisors.com/tag/newsletter) - [Uncovering your Value (26)](https://blog.holdenadvisors.com/tag/uncovering-your-value) - [Celebrating 10 Years of Pricing with Confidence (12)](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence) - [value selling (9)](https://blog.holdenadvisors.com/tag/value-selling) - [Selling with Backbone (8)](https://blog.holdenadvisors.com/tag/selling-with-backbone) - [value (8)](https://blog.holdenadvisors.com/tag/value) - [pricing (6)](https://blog.holdenadvisors.com/tag/pricing) - [Commercial Transformation (5)](https://blog.holdenadvisors.com/tag/commercial-transformation) - [Setting Price (4)](https://blog.holdenadvisors.com/tag/setting-price) - [customer experience (4)](https://blog.holdenadvisors.com/tag/customer-experience) - [actionable insights (3)](https://blog.holdenadvisors.com/tag/actionable-insights) - [procurement (3)](https://blog.holdenadvisors.com/tag/procurement) - [sales (3)](https://blog.holdenadvisors.com/tag/sales) - [Pricing Strategy (2)](https://blog.holdenadvisors.com/tag/pricing-strategy) - [big data (2)](https://blog.holdenadvisors.com/tag/big-data) - [buying center (2)](https://blog.holdenadvisors.com/tag/buying-center) - [customer loyalty (2)](https://blog.holdenadvisors.com/tag/customer-loyalty) - [pricing metrics (2)](https://blog.holdenadvisors.com/tag/pricing-metrics) - [winning proposal (2)](https://blog.holdenadvisors.com/tag/winning-proposal) - [Driving Accountability (1)](https://blog.holdenadvisors.com/tag/driving-accountability) - [Silos (1)](https://blog.holdenadvisors.com/tag/silos) - [b2b pricing (1)](https://blog.holdenadvisors.com/tag/b2b-pricing) - [bundling (1)](https://blog.holdenadvisors.com/tag/bundling) - [gatekeeper (1)](https://blog.holdenadvisors.com/tag/gatekeeper) - [jump the shark (1)](https://blog.holdenadvisors.com/tag/jump-the-shark) - [on demand (1)](https://blog.holdenadvisors.com/tag/on-demand) - [peloton (1)](https://blog.holdenadvisors.com/tag/peloton) - [pricing models (1)](https://blog.holdenadvisors.com/tag/pricing-models) - [product portfolio (1)](https://blog.holdenadvisors.com/tag/product-portfolio) - [rabbit (1)](https://blog.holdenadvisors.com/tag/rabbit) - [revenue (1)](https://blog.holdenadvisors.com/tag/revenue) - [rolling stone (1)](https://blog.holdenadvisors.com/tag/rolling-stone) - [subscription (1)](https://blog.holdenadvisors.com/tag/subscription) - [tidying up (1)](https://blog.holdenadvisors.com/tag/tidying-up) See all ### Newsletter and Blog ### About Us Holden Advisors are experts in the pricing and sales performance development space.  We help our clients take control of their differential value and use it to transform their business. ## [Learn More](https://www.holdenadvisors.com/negotiation-value-pricing-consultants/) - Quick Links - [Contact](https://www.holdenadvisors.com/contact-us/) - [About](https://www.holdenadvisors.com/about/overview/) - [Blog](https://www.holdenadvisors.com/blog/) - [Books](https://www.holdenadvisors.com/insights/publications/books/) - [Case Studies](https://www.holdenadvisors.com/studies) - [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/) - [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/) - [Privacy Policy](https://www.holdenadvisors.com/privacy-policy/) - [Home](https://www.holdenadvisors.com/) Copyright © 2018 Holden Advisors. 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