When was the last time you raised prices?

Posted by Emily Macaulay on Jul 12, 2019 2:12:51 PM

The other day I was talking to the CEO of a small medical devices firm.  During the conversation, she let slip that she hadn’t raised her prices in 15 years! I almost had to pick my jaw up off the floor. After I got over my initial shock, I asked some questions…chiefly three:

Read More

Topics: Setting Price

Fixing the Leaky Boat

Posted by Reed Holden on Mar 19, 2019 11:44:38 AM

Here's the question: Is it harder to set prices or control them once they are set? Next, think about where you spend most of your time? Sorry, that was two, but each is equally important. Why?  Because if you struggle with one, you’ll be too busy with the other to fix it.

Read More

Topics: Setting Price