The Neuroscience Behind the Discount (And How to Stop)

Posted by Emily Macaulay on Mar 14, 2019 6:45:00 AM

Salespeople have bad habits, just like the rest of us. We all know this. Perhaps one of a seller’s worst habits, however, is rampant discounting. This habit is insidious, hard to break, and downright destructive. It falls straight to a company’s bottom line and eats up margins like PAC-MAN.

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Topics: Negotiating with Backbone

GEICO is Turning Me Into a Poker Player

Posted by Richard Harrington on Feb 26, 2019 1:37:03 PM

I recently renewed my car insurance. It had been a few years since I’d changed the policy, and the cars were now half a decade older, so I decided to call GEICO to see if they could save me some money; after all, they promise new customers that 15 minutes can save them 15% (or more) from their bill. I was underwhelmed with the call. It turned out they could offer me very little, even though the policy had declined in value due to the lower value of the vehicles covered. So I decided to shop around with competitors, and lo and behold, Progressive could save me – a new customer – $400 a year on my plan.

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Topics: Negotiating with Backbone

Apple One-Ups Amazon at the Negotiating Table

Posted by Matthew Lydon on Feb 20, 2019 7:00:00 AM

Apple and Amazon stepped into the ring again recently, like B2B’s answer to Mayweather/Pacquiao, to cut a deal to finally land Apple’s newest products in Amazon’s marketplace on release day. In the past, these two tech heavyweights have sparred over products, apps, and availability – tactically bobbing and weaving to boost profits and stock value. But the latest bout between the two rivals showcased Apple's experience and savvy negotiating tactics (more on these in a minute) as a way to win a pivotal round.

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Topics: Negotiating with Backbone

Control vs. Chaos: A Day In the Life of a Sales Rep

Posted by Brian Doyle on Feb 12, 2019 2:10:12 PM

If you’re a fan of the 1960s television show, Get Smart (or saw the 2008 movie with Steve Carrell), you know that the good guys work for Control and the bad guys work for an organization called KAOS (pronounced, “Chaos”). As a pricing or finance leader, it sometimes feels like this reflects your life as well: you're trying to maintain control over your pricing and profit, but too many times when a negotiation is left in the hands of your sales rep, it turns into chaos.

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Topics: Negotiating with Backbone

Nice Job, Netflix: Lessons from the price increase

Posted by Pete Morelli on Jan 24, 2019 11:54:19 AM

Hear Pete Morelli talk about what we can learn from the price increase that Netflix rolled out last week.

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Topics: Negotiating with Backbone, Pricing with Confidence, Uncovering your Value

Warning: If You Compete Based on Price, Don’t Read This Blog

Posted by Tim Mullane on Jan 10, 2019 10:41:11 AM

If you made it past the headline, you are likely not an importer of knock-off goods or the Walmart-wannabe of your industry. You hopefully compete on something other than price, which means you have superior products, services, quality, coverage or something else unique. Simply said, you offer something of business value to your target customers.

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Topics: Negotiating with Backbone

The Top 5 Blog Posts of 2018

Posted by Patrick McCullough on Jan 3, 2019 2:02:31 PM

2018 was an exciting year for Holden Advisors, filled with thought-provoking and timely content shared in our weekly blog as our experts summarized their key takeaways and outlined key strategies for B2B's most relevant pricing and selling challenges.

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Topics: Negotiating with Backbone

Service Value as a Negotiation Tool

Posted by Brian Doyle on Jan 3, 2019 2:01:17 PM

As we enter the holiday season and life becomes more hectic, great service becomes even more important. If you’re like me and your holiday shopping tends to skew toward the end of December, getting a retailer to deliver the gift you purchased before the 25th is almost as important as the gift itself.  It reminds me that great service – throughout the year – is an important part of a business’ value prop and shouldn’t be forgotten when buyers try to negotiate.

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Topics: Negotiating with Backbone

Holiday Giving Teaches Lessons on Price, Value and Sales

Posted by Pete Morelli on Dec 13, 2018 11:29:59 AM

The holiday season is here. A time for decorations, family, vacations and charity. Over the past few weeks, I’ve observed several holiday giving anecdotes that were great reminders of pricing, value and sales tactics that can apply to any time of year whether you’re a non-profit or for-profit organization. Enjoy!

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Topics: Negotiating with Backbone

Winning the Negotiation Game

Posted by Mayuresh Saravanakumar on Dec 6, 2018 5:45:00 AM

Recently, one of our clients—a sales executive at a leading chemical manufacturer—was facing a problem that we see time and time again in negotiations.  Our sales executive, let’s call him Bob, had submitted an RFP response for a contract renewal.  Bob’s customer came back and stated that a competitor had offered a significantly lower price.  To make matters worse, Bob was informed that if he didn’t reduce his price, all the business would go to his competitor.  Unfortunately, Bob’s feet were being held to the fire internally, as the customer in question contributed a significant amount of revenue.

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Topics: Negotiating with Backbone