Is it the right time for a price increase?

Posted by Reed Holden on Aug 31, 2020 8:49:05 AM

We have received many requests from companies wondering if it is a good idea to increase prices to offset declining sales during the pandemic. While the answer is generally no, it is important to recognize how buyers are changing their behavior and how the pandemic is causing disruption. So I thought it was wise to spend a few minutes reviewing the importance of understanding your distinct customer groups to bring clarity during economic chaos.

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Topics: Pricing with Confidence, big data, value, pricing

4 Tips for Using Big Data to Drive Pricing and Profits

Posted by Bill Bridgers on Apr 11, 2019 3:23:47 PM

Where is the market today as far as pricing analytics?

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Topics: big data, actionable insights