Use Cases: Don't Target the Person, Target the Application

Posted by Tim Mullane on Nov 8, 2018 6:00:00 AM
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It's not just about knowing your customer, but also about really knowing your customer's product and how they plan to use it. In this video, Tim expands on Ellen Quackenbush's recent blog to illustrate how you should be thinking about and approaching personas vs. use cases. 

Read Our Blog on How Personas Are Often Misused

Topics: Negotiating with Backbone