---
title: "Advice: Don't Assume All Industry Sectors Behave the Same Way"
description: Every industry sector behaves differently and, as Tim explains, use cases help reveal just how different. And truly understanding these differences is how you are going to win new business.
image: https://blog.holdenadvisors.com/hubfs/Screen%20Shot%202018-11-20%20at%2012.41.36%20PM-2.png
---
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# Holden Advisors Blog
# Advice: Don't Assume All Industry Sectors Behave the Same Way
Posted by [Tim Mullane](https://blog.holdenadvisors.com/author/tim-mullane) on Nov 21, 2018 6:00:00 AM
Find me on:
[LinkedIn](https://www.linkedin.com/in/tim-mullane-06bb02/)
- [Tweet](https://twitter.com/share)
Building off our [recent video blog](https://blog.holdenadvisors.com/understand-the-application-of-your-product-against-use-cases) on the difference between use cases and personas, watch below as Tim Mullane explains how to go deeper to find actionable use cases within the same industry sector. The obvious use cases exist between application and industry. The trick is to look beyond the apparent applications to the use cases that support them.
Want to see more? Watch Tim's analysis [here](https://blog.holdenadvisors.com/understand-the-application-of-your-product-against-use-cases) on not just knowing your customer, but also really knowing your customer's product – and how they plan to use it – through use cases.
Interested is learning more about uses cases and how they translate into the sales negotiation? Sign up for our complimentary webinar on Nov. 30th:
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[](https://cta-redirect.hubspot.com/cta/redirect/2542915/d9a50e82-5e94-4acf-a634-c2d127bd8a2d)
Topics: [Negotiating with Backbone](https://blog.holdenadvisors.com/tag/negotiating-with-backbone)
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