Building off our recent video blog on the difference between use cases and personas, watch below as Tim Mullane explains how to go deeper to find actionable use cases within the same industry sector. The obvious use cases exist between application and industry. The trick is to look beyond the apparent applications to the use cases that support them. 

Want to see more? Watch Tim's analysis here on not just knowing your customer, but also really knowing your customer's product – and how they plan to use it – through use cases.

Interested is learning more about uses cases and how they translate into the sales negotiation? Sign up for our complimentary webinar on Nov. 30th:

 Upcoming Webinar: Winning Sales Negotiations