David Broadbent

David Broadbent
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Recent Posts

Good-Better-Best Pricing: Would You Pay More for "Better"?

Posted by David Broadbent on Mar 1, 2018 1:19:38 PM

Good-better-best pricing is everywhere. Companies often offer choices on just about everything from all-organic ingredients, to cable bundles for sports fans and those for movie buffs, or pay-in-advance hotel reservations.

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Topics: Pricing with Confidence, Selling with Confidence

The Importance of Building Trust: The Winter Car Blues

Posted by David Broadbent on Jan 17, 2018 12:02:00 PM

I don’t like arctic cold. I like it even less when I have to take care of unexpected car maintenance. What we would do ourselves in summer, we might look for someone else to handle in winter. Eleven-degree temps can color a person’s perception of value. It can make us do the unthinkable.

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Topics: Pricing with Confidence

An RFP Just Arrived...

Posted by David Broadbent on Sep 20, 2017 12:49:53 AM

An RFP Just Arrived…

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Topics: Negotiating with Backbone, Newsletter, Selling with Confidence