Good-better-best pricing is everywhere. Companies often offer choices on just about everything from all-organic ingredients, to cable bundles for sports fans and those for movie buffs, or pay-in-advance hotel reservations.
I don’t like arctic cold. I like it even less when I have to take care of unexpected car maintenance. What we would do ourselves in summer, we might look for someone else to handle in winter. Eleven-degree temps can color a person’s perception of value. It can make us do the unthinkable.
Topics: Pricing with Confidence