--- title: Weekly Blog for Holden Advisors description: Pricing strategy, sales negotiation, value consulting, along with sales tips and success stories. --- [![Holden Advisors](https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg)](https://www.holdenadvisors.com/) - About - [Overview](https://www.holdenadvisors.com/about/overview/) - [Core Values](https://www.holdenadvisors.com/about/core-values/) - [Leadership](https://www.holdenadvisors.com/about/leadership/) - [Partners](https://www.holdenadvisors.com/about/partners/) - [Careers](https://www.holdenadvisors.com/about/careers/) - [Solutions](https://www.holdenadvisors.com/about/overview/#) - [Sales](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/sales/improve-sales-performance) - [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/) - [Selling With Backbone](https://www.holdenadvisors.com/solutions/sales/selling-with-backbone/) - [Coaching](https://www.holdenadvisors.com/solutions/sales/coaching/) - [Pricing](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/improve-pricing-performance) - [Audit](https://www.holdenadvisors.com/solutions/pricing/audit/) - [Analytics](https://www.holdenadvisors.com/solutions/pricing/analytics/) - [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/) - [Insights](https://www.holdenadvisors.com/about/overview/#) - [Blog](https://www.holdenadvisors.com/blog/) - [Video Series](https://www.holdenadvisors.com/about/overview/#) - [Pricing with Confidence](https://go.holdenadvisors.com/pricing-with-confidence) - [Publications](https://www.holdenadvisors.com/about/overview/#) - [Books](https://www.holdenadvisors.com/insights/publications/books/) - [White Papers](https://www.holdenadvisors.com/papers) - [Newsletter](https://blog.holdenadvisors.com/tag/newsletter) - [Case Studies](https://www.holdenadvisors.com/studies) - [Events, Webinars & Podcasts](https://www.holdenadvisors.com/insights/events-webinars-podcasts/) - [Reed’s Bookshelf](https://www.holdenadvisors.com/bookshelf) - [Contact](https://www.holdenadvisors.com/contact-us/) - About - [Overview](https://www.holdenadvisors.com/about/overview/) - [Core Values](https://www.holdenadvisors.com/about/core-values/) - [Leadership](https://www.holdenadvisors.com/about/leadership/) - [Partners](https://www.holdenadvisors.com/about/partners/) - [Careers](https://www.holdenadvisors.com/about/careers/) - [Solutions](https://www.holdenadvisors.com/about/overview/#) - [Sales](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/sales/improve-sales-performance) - [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/) - [Selling With Backbone](https://www.holdenadvisors.com/solutions/sales/selling-with-backbone/) - [Coaching](https://www.holdenadvisors.com/solutions/sales/coaching/) - [Pricing](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/improve-pricing-performance) - [Audit](https://www.holdenadvisors.com/solutions/pricing/audit/) - [Analytics](https://www.holdenadvisors.com/solutions/pricing/analytics/) - [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/) - [Insights](https://www.holdenadvisors.com/about/overview/#) - [Blog](https://www.holdenadvisors.com/blog/) - [Video Series](https://www.holdenadvisors.com/about/overview/#) - [Pricing with Confidence](https://go.holdenadvisors.com/pricing-with-confidence) - [Publications](https://www.holdenadvisors.com/about/overview/#) - [Books](https://www.holdenadvisors.com/insights/publications/books/) - [White Papers](https://www.holdenadvisors.com/papers) - [Newsletter](https://blog.holdenadvisors.com/tag/newsletter) - [Case Studies](https://www.holdenadvisors.com/studies) - [Events, Webinars & Podcasts](https://www.holdenadvisors.com/insights/events-webinars-podcasts/) - [Reed’s Bookshelf](https://www.holdenadvisors.com/bookshelf) - [Contact](https://www.holdenadvisors.com/contact-us/) # Holden Advisors Blog ## [What To Do If Your Company Is Asked To Participate In A Reverse Auction](https://blog.holdenadvisors.com/reverse-auction) ## [Where Does Your Company Fall on the Customer Experience Pyramid?](https://blog.holdenadvisors.com/customer-experience-pyramid) ## [How Value-Based Pricing Can Save the Customer Experience Industry](https://blog.holdenadvisors.com/how-value-based-pricing-can-save-customer-experience-industry) ## [Determining Product Value Through a Customer’s Eyes](https://blog.holdenadvisors.com/determining-product-value-through-a-customers-eyes) ## [Should My Company Lower its Prices in a Competitive Market?](https://blog.holdenadvisors.com/should-i-lower-prices-in-a-competitive-market) ## [Don’t Waste Your Time: Five Red Flags to Watch for with Unsolicited RFPs](https://blog.holdenadvisors.com/five-red-flags-for-unsolicited-rfp) ## [4 Ways to Impact Price Realization](https://blog.holdenadvisors.com/4-ways-to-impact-price-realization) ## [From Transaction to Trust: Overcoming Today’s Top 3 Sales Challenges](https://blog.holdenadvisors.com/overcoming-todays-sales-challenges) ## [The Important Role of Pricing Departments](https://blog.holdenadvisors.com/role-of-pricing-departments) ## [Big Customer Negotiating: Dancing with a Gorilla](https://blog.holdenadvisors.com/big-customer-negotiating-dancing-with-a-gorilla) ## [Strengthen Negotiations with New Products and Services](https://blog.holdenadvisors.com/strengthen-negotiations-with-new-products) ## [Play Better Poker With Your Customers](https://blog.holdenadvisors.com/play-better-poker-0) ## [A Four-Step Pricing Strategy for Startups that Works Every Time](https://blog.holdenadvisors.com/startup-pricing-strategy-0) ## [Understand the Value You Offer to Your Customer](https://blog.holdenadvisors.com/understand-the-value-you-offer) ## [The Value of Reliability](https://blog.holdenadvisors.com/value-of-reliability) ## [Why Pricing Is So Hard and Why Most Companies Mess It Up](https://blog.holdenadvisors.com/why-pricing-is-hard) ## [Defeating the "No-Decision" Trap: The Power of Divergent Thinking](https://blog.holdenadvisors.com/defeating-the-no-decision-trap) ## [Passing the Price Gauntlet with Strategic Accounts](https://blog.holdenadvisors.com/passing-the-price-gauntlet) ## [Are You Ready for a Usage-Based Pricing Model?](https://blog.holdenadvisors.com/usage-based-pricing-model-0) ## [Data-driven Pricing Can Increase Your Profit](https://blog.holdenadvisors.com/data-driven-pricing-can-increase-your-profit) ## [How to double your price and retain your customers](https://blog.holdenadvisors.com/double-your-price-and-retain-your-customers) ## [News from the field: Qualify, qualify, qualify](https://blog.holdenadvisors.com/news-from-the-field-qualify) ## [True Profitability](https://blog.holdenadvisors.com/true-profitability) ## [The Top 5 Articles from 2020](https://blog.holdenadvisors.com/top-5-most-popular-posts-2020) ## [3 Principles to Guide Pricing Decisions During Uncertain Times](https://blog.holdenadvisors.com/3-principles-to-guide-pricing-decisions) ## [The Importance of Trusted Partners - In Business & In Life](https://blog.holdenadvisors.com/the-importance-of-trusted-partners) ## [Is it the right time for a price increase?](https://blog.holdenadvisors.com/is-it-the-right-time-for-a-price-increase) ## [The Great Burger Bundle Bungle](https://blog.holdenadvisors.com/the-great-burger-bundle-bungle) ## [News from the Field: Mental Insights](https://blog.holdenadvisors.com/news-from-the-field-mental-insights) ## [News from the Field: Virtual Backbone](https://blog.holdenadvisors.com/news-from-the-field-virtual-backbone) ## [Do your customers really need you in the era of COVID-19?](https://blog.holdenadvisors.com/do-your-customers-really-need-you-in-the-era-of-covid-19) ## [A Tale of Two Transformations - 4 Crucial Activities to Measure Success](https://blog.holdenadvisors.com/a-tale-of-two-transformations-4-crucial-activities-to-measure-success) ## [3 Essential Elements of a Successful Transformation](https://blog.holdenadvisors.com/3-essential-elements-of-a-successful-transformation) ## [The Top 5 Articles from 2019](https://blog.holdenadvisors.com/top-5-most-popular-posts-2019) ## [Successfully Drive Change Throughout a Commercial Transformation](https://blog.holdenadvisors.com/successfully-drive-change-in-your-commercial-transformation) ## [Video: Is Your Product Really a Commodity?](https://blog.holdenadvisors.com/video-is-your-product-really-a-commodity) ## [Only your prospect knows...](https://blog.holdenadvisors.com/only-your-prospect-knows) ## [Stop the Revenue Bleeding](https://blog.holdenadvisors.com/stop-the-revenue-bleeding) ## [Discounting is a Nasty Habit](https://blog.holdenadvisors.com/discounting-is-a-nasty-habit) ## [Cool heads prevail: Tame the never-ending pressure of sales](https://blog.holdenadvisors.com/cooler-heads-prevail-tame-the-never-ending-pressure-of-sales) ## [SaaS Pricing: Leverage 4 Key B2B Tenets to win](https://blog.holdenadvisors.com/saas-pricing-lessons-from-b2b-practices) ## [Creating Buy-In for Your Ideas](https://blog.holdenadvisors.com/creating-buy-in-for-your-ideas) ## [Guest Blog - Daraprim, Sovaldi, and thoughts about pricing fairness](https://blog.holdenadvisors.com/daraprim-sovaldi-and-thoughts-about-pricing-fairness) ## [On Pricing Power and Fairness](https://blog.holdenadvisors.com/on-pricing-power-and-fairness) ## [Does your organization struggle with discounting?](https://blog.holdenadvisors.com/does-your-organization-struggle-with-discounting) ## [Take Value to the Next Level](https://blog.holdenadvisors.com/take-value-to-the-next-level) ## [Wayward Sales Veteran Comes Clean](https://blog.holdenadvisors.com/wayward-sales-veteran-comes-clean) ## [When was the last time you raised prices?](https://blog.holdenadvisors.com/when-was-the-last-time-you-raised-prices) ## [Profit Decoded](https://blog.holdenadvisors.com/profit-decoded) ## [Great questions create strong customer connections](https://blog.holdenadvisors.com/great-questions-create-strong-customer-connections) ## [Ensuring Your Training Dollars are Well Spent](https://blog.holdenadvisors.com/ensuring-your-training-dollars-are-well-spent) ## [Simply Selling to Your Most Important Customer](https://blog.holdenadvisors.com/simply-selling-to-your-most-important-customer) ## [Rolling Stone Gambles Big On Customer Loyalty](https://blog.holdenadvisors.com/rolling-stone-gambles-big-on-customer-loyalty) ## [News From The Field: Am I the Rabbit?](https://blog.holdenadvisors.com/am-i-the-rabbit) ## [4 Tips for Using Big Data to Drive Pricing and Profits](https://blog.holdenadvisors.com/4-tips-for-using-big-data-to-drive-pricing-and-profits) ## [Taking a Ride with Peloton’s New Pricing Metrics](https://blog.holdenadvisors.com/taking-a-ride-with-pelotons-new-pricing-metrics) ## [Spring Cleaning for Your Product Portfolio](https://blog.holdenadvisors.com/spring-cleaning-for-your-product-portfolio) ## [Fixing the Leaky Boat](https://blog.holdenadvisors.com/fixing-the-leaky-boat) ## [Do You Really Have Pricing Power?](https://blog.holdenadvisors.com/do-you-really-have-pricing-power) ## [How to Drive Accountability in Leadership Teams](https://blog.holdenadvisors.com/how-to-drive-accountability-in-leadership-teams) ## [The Neuroscience Behind the Discount (And How to Stop)](https://blog.holdenadvisors.com/the-neuroscience-behind-the-discount-and-how-to-stop) ## [The Next Lesson From Amazon: Push Your Customer’s Cart](https://blog.holdenadvisors.com/the-next-lesson-from-amazon-push-your-customers-cart) ## [GEICO is Turning Me Into a Poker Player](https://blog.holdenadvisors.com/geico-is-turning-me-into-a-poker-player) ## [Apple One-Ups Amazon at the Negotiating Table](https://blog.holdenadvisors.com/apple-one-ups-amazon-at-the-negotiating-table) ## [Control vs. Chaos: A Day In the Life of a Sales Rep](https://blog.holdenadvisors.com/control-vs.-chaos) ## [Resist the urge to "stick it" to the competition](https://blog.holdenadvisors.com/resist-the-urge-to-stick-it-to-the-competition) ## [Nice Job, Netflix: Lessons from the price increase](https://blog.holdenadvisors.com/netflix-lessons-price-increase) ## [B2B Negotiation is Much More Than a Sales Strategy](https://blog.holdenadvisors.com/b2b-negotiation-is-more-than-a-sales-strategy) ## [Warning: If You Compete Based on Price, Don’t Read This Blog](https://blog.holdenadvisors.com/warning-if-you-compete-based-on-price-dont-read-this) ## [The Top 5 Blog Posts of 2018](https://blog.holdenadvisors.com/the-top-5-most-popular-blog-posts-of-2018) ## [Service Value as a Negotiation Tool](https://blog.holdenadvisors.com/service-value-as-a-negotiation-tool) ## [A Curious Case of Christmas Tree Pricing](https://blog.holdenadvisors.com/a-curious-case-of-christmas-tree-pricing) ## [Dynamic Pricing – Do Your Customers Own Your Pricing Strategy?](https://blog.holdenadvisors.com/dynamic-pricing-what-should-you-do-if-customers-own-your-pricing-strategy) ## [How To: Stakeholder Assessment](https://blog.holdenadvisors.com/how-to-stakeholder-assessment) ## [Holiday Giving Teaches Lessons on Price, Value and Sales](https://blog.holdenadvisors.com/holiday-giving-teaches-lessons-on-price-value-and-sales) ## [Winning the Negotiation Game](https://blog.holdenadvisors.com/winning-the-negotiation-game) ## [The Balancing Act Between Customer Experience & Price](https://blog.holdenadvisors.com/the-balancing-act-between-customer-experience-price) ## [Advice: Don't Assume All Industry Sectors Behave the Same Way](https://blog.holdenadvisors.com/advice-dont-assume-all-industry-sectors-behave-the-same-way) ## [Amazon's Tale of Two Cities and Saying Goodbye to the Rabbits](https://blog.holdenadvisors.com/amazons-tale-of-two-cities-and-saying-goodbye-to-the-rabbits) ## [Use Cases: Don't Target the Person, Target the Application](https://blog.holdenadvisors.com/understand-the-application-of-your-product-against-use-cases) ## [5 Essential Selling Skills to Change the Customer Conversation](https://blog.holdenadvisors.com/5-selling-skills-to-make-the-customer-journey-soar) ## [Value-Based Pricing: Shift Your Sales Conversation into High Gear](https://blog.holdenadvisors.com/value-based-pricing-shift-your-sales-conversation-into-high-gear) ## [The Key to Escaping the Dangerous Discounting Cycle](https://blog.holdenadvisors.com/the-key-to-escaping-the-dangerous-discounting-cycle) ## [Beware: You Are Likely Using Personas Incorrectly](https://blog.holdenadvisors.com/beware-you-are-likely-using-personas-incorrectly) ## [Are Value Buyers Loyal?](https://blog.holdenadvisors.com/are-value-buyers-loyal) ## [Jedi Mind Tricks to Boost Sales and Protect Price](https://blog.holdenadvisors.com/jedi-mind-tricks-to-boost-sales-and-protect-price) ## [News from the Field: Key Questions to Address Price Leakage](https://blog.holdenadvisors.com/news-from-the-field-key-questions-to-address-price-leakage) ## [A Continuing Saga: What If Your Customers Hate You?](https://blog.holdenadvisors.com/a-continuing-saga-what-if-your-customers-hate-you) ## [Go Beyond the Spreadsheet to a New Customer Value Conversation](https://blog.holdenadvisors.com/go-beyond-the-spreadsheet-to-a-new-customer-value-conversation) ## [When Discounting Moves from Dangerous to Disastrous](https://blog.holdenadvisors.com/when-discounting-moves-from-dangerous-to-disastrous) ## [Wake Up Sellers! It's Time to Think Differently](https://blog.holdenadvisors.com/wake-up-sellers-its-time-to-think-differently) ## [What Cards Have You Been Dealt?](https://blog.holdenadvisors.com/what-cards-have-you-been-dealt) ## [Do You Live or Die on Your Ability to Get Price? 3 Essential Tips to Improve your Commercial Strategy](https://blog.holdenadvisors.com/do-you-live-or-die-on-your-ability-to-get-price-here-are-your-3-essential-tips) ## [Ask the Expert: GM Survey Report Commentary](https://blog.holdenadvisors.com/ask-the-expert-gm-survey-report-commentary) ## [Report: 2018 GM Survey](https://blog.holdenadvisors.com/2018-gm-survey-report2) ## [News From the Field: Four Key Insights from Executives Focused on Improving Their Bottom Line](https://blog.holdenadvisors.com/news-from-the-field) ## [Price Plots Can Hide Big Price Leakages](https://blog.holdenadvisors.com/price-plots-can-hide-big-price-leakages) ## [The Imperative for Understanding Buyer Behavior](https://blog.holdenadvisors.com/the-imperative-for-understanding-buyer-behavior) ## [The Downward Effect of Pricing Technology](https://blog.holdenadvisors.com/the-downward-effect-of-pricing-technology) ## [Fast Fixes: Three Things You Can Do to Acquire Profitable Customers](https://blog.holdenadvisors.com/fast-fixes-3-things-you-can-do-to-acquire-profitable-customers) ## [Bullies and Backbone](https://blog.holdenadvisors.com/bullies-and-backbone) ## [Is elasticity the best tool in your arsenal? Not always](https://blog.holdenadvisors.com/is-elasticity-the-best-tool-in-your-arsenal-not-always) ## [Is Your Product Really a Commodity?](https://blog.holdenadvisors.com/is-your-product-really-a-commodity) ## [Don’t sell your products, sell what your products do](https://blog.holdenadvisors.com/dont-sell-your-products-sell-what-your-products-do) ## [Metromile Takes Page from GE Pricing Playbook to Disrupt Auto Insurance Market](https://blog.holdenadvisors.com/metromile-takes-page-from-ge-pricing-playbook-to-disrupt-auto-insurance-market) ## [Translating Value for Sellers and Customers](https://blog.holdenadvisors.com/translating-value-for-sellers-and-customers) ## [Field Report – Are You Saying “No” Too Much in Your Team?](https://blog.holdenadvisors.com/field-report-are-you-saying-no-too-much-in-your-team) ## [3 Qualities of a High Performance Pricing Team](https://blog.holdenadvisors.com/3-qualities-of-a-high-performance-pricing-team) ## [4 Lessons Tech Companies Can Learn from MoviePass](https://blog.holdenadvisors.com/4-lessons-tech-companies-can-learn-from-moviepass) ## [Why Pricing Is So Hard and Why Most Companies Mess It Up](https://blog.holdenadvisors.com/why-is-pricing-so-hard-and-why-most-companies-mess-it-up) ## [Replace the Discounting Habit with a Little Arrogance](https://blog.holdenadvisors.com/replace-the-discounting-habit-with-a-little-arrogance) ## [Insights on the Next Generation of Pricing: A Conversation with Reed Holden](https://blog.holdenadvisors.com/a-conversation-with-reed-holden) ## [Field Report: Focus on Highest Paying Customers to Reduce Churn](https://blog.holdenadvisors.com/focus-on-highest-paying-customers-to-reduce-churn) ## [Understand the Value You Offer to Your Customer ](https://blog.holdenadvisors.com/understand-the-value-you-offer-to-your-customer-) ## [Apply One of Three Simple Pricing Strategies ](https://blog.holdenadvisors.com/one-of-three-simple-pricing-strategies) ## [Play Better Poker with Customers](https://blog.holdenadvisors.com/play-better-poker-with-customers) ## [Profile of a Game Changer: Selling in a Competitive  Environment](https://blog.holdenadvisors.com/game-changer-in-a-competitive-selling-environment) ## [Price to Increase Profits ](https://blog.holdenadvisors.com/price-to-increase-profits) ## [Strengthen Negotiations with New Products and Services](https://blog.holdenadvisors.com/strengthen-negotiations-with-new-products-and-services) ## [Force Your Competitor to React to Your Pricing](https://blog.holdenadvisors.com/force-your-competitor-to-react-to-your-pricing) ## [Build Your Selling Backbone](https://blog.holdenadvisors.com/build-your-selling-backbone) ## [The Secret to Post-Merger Success](https://blog.holdenadvisors.com/post-merger-success) ## [Special Report from the Field](https://blog.holdenadvisors.com/acquisition-revenue-quick-hits) ## [Move from Cost-Plus to Value-Based Pricing](https://blog.holdenadvisors.com/move-from-cost-plus-to-value-based-pricing) ## [Price with Confidence: Remember Who You Are](https://blog.holdenadvisors.com/price-with-confidence) ## [Good-Better-Best Pricing: Would You Pay More for "Better"?](https://blog.holdenadvisors.com/good-better-best-pricing-would-you-pay-more-for-better) ## [Think What Price Can Do, Not What Price Should Be](https://blog.holdenadvisors.com/think-what-can-price-do-not-what-price-should-be) ## [Tech Giants Apple, Google, and Amazon Get Pricing Right](https://blog.holdenadvisors.com/tech-giants-apple-google-and-amazon-get-pricing-right) ## [Field Report: Using Give-Gets Nets Sales Team $150k Profit Improvement](https://blog.holdenadvisors.com/field-report-using-give-gets-nets-sales-team-150k-profit-improvement) ## [A Pricing Buzz Saw is Not Exclusive to Procurement: Expect Aggressive Negotiation Tactics from All Angles](https://blog.holdenadvisors.com/a-pricing-buzz-saw-is-not-exclusive-to-procurement-expect-aggressive-negotiation-tactics-from-all-angles) ## [Win Your Own Super Bowl: Ask the Right Questions to Improve Your Running Game](https://blog.holdenadvisors.com/win-your-own-superbowl) ## [Questions are like Tools—Pick the Right One for the Job](https://blog.holdenadvisors.com/-questions-are-like-tools-pick-the-right-one-for-the-job) ## [$4.99 Footlongs? Subway, You’re Doing it Wrong](https://blog.holdenadvisors.com/4.99-footlongs-subway-youre-doing-it-wrong-) ## [The Importance of Building Trust: The Winter Car Blues](https://blog.holdenadvisors.com/the-importance-of-building-trust-the-winter-car-blues) ## [Special Report from the Field](https://blog.holdenadvisors.com/special-report-january) ## [Great Questions are Grounded in Curiosity](https://blog.holdenadvisors.com/great-questions) ## [Pricing Transparency Builds 'Fareness' and Trust](https://blog.holdenadvisors.com/pricing-transparency-builds-fareness-and-trust) ## [A Holiday Carol to all CEOs and GMs from your sales team: ‘All I Want for Christmas are Some Negotiation Tools that Work for Me’.](https://blog.holdenadvisors.com/a-holiday-carol-to-all-ceos-and-gms-from-your-sales-team-all-i-want-for-christmas-are-some-negotiation-tools-that-work-for-me) ## [Value Is the Christmas Cheer Even Scrooge Can Get Behind](https://blog.holdenadvisors.com/value-christmas-cheer-even-scrooge-can-get-behind) ## [Holden Advisors' Greatest Hits of 2017](https://blog.holdenadvisors.com/holden-advisors-greatest-hits-2017) ## [Improve Selling by Breaking These 5 Value Myths](https://blog.holdenadvisors.com/improve-selling-breaking-5-myths) ## [The Dangers of a Low Price](https://blog.holdenadvisors.com/dangers-low-price) ## [Do Price Discounts Solve Customer Service Issues? Not Really](https://blog.holdenadvisors.com/price-discounts-do-not-solve-customer-service-issues) ## [3 Profit Driving Advancements Worth Giving Thanks for This Year](https://blog.holdenadvisors.com/3-profit-driving-advancements-worth-giving-thanks) ## [When a Poker Player Gets Mad, You Might Be Winning](https://blog.holdenadvisors.com/poker-angry-winning) ## [3 Steps to Discover if Your Customers Pay a Fair Price](https://blog.holdenadvisors.com/3-steps-discover-customers-pay-fair-price) ## [Automakers Celebrate Giving Away Profits – Again!](https://blog.holdenadvisors.com/auto-makers-celebrate-giving-away-profits) ## [On Great Leaders](https://blog.holdenadvisors.com/on-great-leaders) ## [Professional Sales Teams Thrive with the Right Tools](https://blog.holdenadvisors.com/sales-teams-tools-thrive) ## [Netflix Boosts Market Cap Through Price Increase. Can You?](https://blog.holdenadvisors.com/netflix-boosts-market-cap-price-increase-can) ## [What is Your Pricing Purpose? - Video](https://blog.holdenadvisors.com/pricing-purpose-video) ## [Backbone for Big Law](https://blog.holdenadvisors.com/backbone-big-law) ## [3 Keys to Overcome Fear and Realize Greater Pricing ROI](https://blog.holdenadvisors.com/maximize-profit-gains-overcome-fear-realize-roi-pricing) ## [An RFP Just Arrived...](https://blog.holdenadvisors.com/rfp-just-arrived) ## [Reduce, Reuse, Recycle: Reinforcement for Lasting Change](https://blog.holdenadvisors.com/reduce-reuse-recycle-reinforcement-lasting-change) ## [Amazon to North American Cities: Calling all Rabbits](https://blog.holdenadvisors.com/amazon-north-american-cities-calling-rabbits) ## [Moving Beyond Big Data](https://blog.holdenadvisors.com/moving-beyond-big-data) ## [Move Beyond the Rabbit: Sales Strategy to be a Game Changer](https://blog.holdenadvisors.com/move-beyond-rabbit-sales-strategy-game-changer) ## [Managing Price Leakage – Which Customers are Not Pulling Their Weight?](https://blog.holdenadvisors.com/managing-price-leakage-customers-not-pulling-weight) ## [Who Is Winning at Sales Transformation? How Oracle is Taking the Lead](https://blog.holdenadvisors.com/winning-sales-transformation) ## [The Last Mile Imperative](https://blog.holdenadvisors.com/last-mile-imperative) ## [Pricing Priorities: What is Really Worth Your Time?](https://blog.holdenadvisors.com/pricing-priorities-really-worth-time) ## [The Actions for Strategic Pricing](https://blog.holdenadvisors.com/actions-strategic-pricing) ## [When is a Price War, Not a Price War?](https://blog.holdenadvisors.com/price-war-not-price-war) ## [Change that Channel? 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