Emily Macaulay

Recent Posts

The Imperative for Understanding Buyer Behavior

Posted by Emily Macaulay on Jul 18, 2018 10:31:30 AM

In a recently published study, there was a claim that nearly three quarters of executives do not understand Buyer Behavior1. What an interesting statistic. While the area of study around buyer behavior remains a hot topic, there doesn’t seem to be a proportionate amount of interest from those who should seemingly care the most – the C-Suite. Sadly, I wasn’t surprised. Customers are quite possibly the most important aspect of any business, and we simply do not spend enough time or energy understanding what they do and why they do it.  

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Topics: Newsletter, Negotiating with Backbone

Reduce, Reuse, Recycle: Reinforcement for Lasting Change

Posted by Emily Macaulay on Sep 20, 2017 12:42:47 AM

Reduce, Reuse, Recycle: Reinforcement for Lasting Change

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Topics: Newsletter, Negotiating with Backbone, Selling with Confidence