Pricing strategies are often the last thing entrepreneurs tackle before launching new businesses. It’s a tricky problem to get right. Price too high and you lose potential customers. Too low, and you lose money. To point you in the right direction, here’s a quick step-by-step product pricing strategy to help entrepreneurs get it right.
Jeet Mukherjee
Jeet Mukherjee, Vice President of Pricing, is armed with over two decades worth of global experience in management consulting, strategy, analytics, marketing and pricing. He holds an MBA from Boston University's Questrom School of Business and has worked with clients in distribution, pharmaceutical, healthcare, and technology sectors. Jeet specializes in hardware and software pricing with a B2B focus. He is also the proud recipient of an Edelman Laureate for his work in business analytics and optimization within distribution. As a pricing expert, Jeet has presented in multiple conferences across the nation and the world, and taught executives from startups to Fortune 100 companies.
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A Four-Step Pricing Strategy for Startups that Works Every Time
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Jeet Mukherjee on Oct 12, 2021 12:26:04 PM
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Topics: Pricing with Confidence