A reverse auction may land you a new client, but if you are the incumbent, it may be better to say no. Here’s why.
Mike Cannestra
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Topics: Negotiating with Backbone, Selling with Confidence, Uncovering your Value, procurement
At Holden Advisors, we believe a value-based approach is the best way to set a fair price for your products and services. But data-driven pricing, when done right, will lift your profit margins in the short term. Here’s the story of how hunting down hidden data turned profits around for one company.
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Topics: Pricing with Confidence, Uncovering your Value, Pricing Strategy