Mike Cannestra

Mike Cannestra

Recent Posts

What To Do If Your Company Is Asked To Participate In A Reverse Auction

Posted by Mike Cannestra on Mar 3, 2022 12:22:09 PM

A reverse auction may land you a new client, but if you are the incumbent, it may be better to say no. Here’s why.

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Topics: Negotiating with Backbone, Selling with Confidence, Uncovering your Value, procurement

Data-driven Pricing Can Increase Your Profit

Posted by Mike Cannestra on Jul 26, 2021 1:49:20 PM

At Holden Advisors, we believe a value-based approach is the best way to set a fair price for your products and services. But data-driven pricing, when done right, will lift your profit margins in the short term. Here’s the story of how hunting down hidden data turned profits around for one company.

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Topics: Pricing with Confidence, Uncovering your Value, Pricing Strategy