Pete Morelli

Pete Morelli
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Recent Posts

$4.99 Footlongs? Subway, You’re Doing it Wrong

Posted by Pete Morelli on Jan 17, 2018 1:37:35 PM

Remember the Subway “Five-dollar footlong” jingle from 2008? Ten years later, Subway is doubling down on the promotion with a two-month run of $4.99 footlong sandwiches. While the news is music to the ears of delighted deal-seeking Subway customers, not all is well in Sandwichville.

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Topics: Pricing with Confidence

Netflix Boosts Market Cap Through Price Increase. Can You?

Posted by Pete Morelli on Oct 18, 2017 4:03:33 PM

Last week, Netflix announced a $1-$2 monthly price increase for its standard and premium plans. Investors applauded the move, with shares lifting 5.4%[1] on October 6th, adding over $4B to Netflix’ market cap. How many other executives are now evaluating their pricing decisions in search of incremental revenue? Should you?

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Topics: Newsletter, Pricing with Confidence, Uncovering your Value

Who Is Winning at Sales Transformation? How Oracle is Taking the Lead

Posted by Pete Morelli on Aug 23, 2017 12:21:40 PM

Commentary from WSJ Aug 17, 2017 "How Oracle Engineered Its Sales Staff for the Cloud”

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Topics: Newsletter, Selling with Confidence

Change that Channel? Nike Resolves to Fix Pricing Conflict with Amazon

Posted by Pete Morelli on Jul 26, 2017 6:44:36 PM

For over a decade, athletic titan Nike declined to partner with Amazon, America’s largest online retailer. Nike held out, wanting to carefully control brand messaging while enjoying higher margins through its distribution network of brick and mortar stores. On June 29th, Nike conceded by confirming a deal with Amazon to sell and distribute apparel and footwear.

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Topics: Newsletter, Pricing with Confidence