--- title: Weekly Blog for Holden Advisors | Pete Morelli (2) description: Pricing strategy, sales negotiation, value consulting, along with sales tips and success stories. (2) --- [![Holden Advisors](https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg)](https://www.holdenadvisors.com/) - About - [Overview](https://www.holdenadvisors.com/about/overview/) - [Core Values](https://www.holdenadvisors.com/about/core-values/) - [Leadership](https://www.holdenadvisors.com/about/leadership/) - [Partners](https://www.holdenadvisors.com/about/partners/) - [Careers](https://www.holdenadvisors.com/about/careers/) - [Solutions](https://www.holdenadvisors.com/about/overview/#) - [Sales](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/sales/improve-sales-performance) - [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/) - [Selling With Backbone](https://www.holdenadvisors.com/solutions/sales/selling-with-backbone/) - [Coaching](https://www.holdenadvisors.com/solutions/sales/coaching/) - [Pricing](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/improve-pricing-performance) - [Audit](https://www.holdenadvisors.com/solutions/pricing/audit/) - [Analytics](https://www.holdenadvisors.com/solutions/pricing/analytics/) - [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/) - [Insights](https://www.holdenadvisors.com/about/overview/#) - [Blog](https://www.holdenadvisors.com/blog/) - [Video Series](https://www.holdenadvisors.com/about/overview/#) - [Pricing with Confidence](https://go.holdenadvisors.com/pricing-with-confidence) - [Publications](https://www.holdenadvisors.com/about/overview/#) - [Books](https://www.holdenadvisors.com/insights/publications/books/) - [White Papers](https://www.holdenadvisors.com/papers) - [Newsletter](https://blog.holdenadvisors.com/tag/newsletter) - [Case Studies](https://www.holdenadvisors.com/studies) - [Events, Webinars & Podcasts](https://www.holdenadvisors.com/insights/events-webinars-podcasts/) - [Reed’s Bookshelf](https://www.holdenadvisors.com/bookshelf) - [Contact](https://www.holdenadvisors.com/contact-us/) - About - [Overview](https://www.holdenadvisors.com/about/overview/) - [Core Values](https://www.holdenadvisors.com/about/core-values/) - [Leadership](https://www.holdenadvisors.com/about/leadership/) - [Partners](https://www.holdenadvisors.com/about/partners/) - [Careers](https://www.holdenadvisors.com/about/careers/) - [Solutions](https://www.holdenadvisors.com/about/overview/#) - [Sales](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/sales/improve-sales-performance) - [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/) - [Selling With Backbone](https://www.holdenadvisors.com/solutions/sales/selling-with-backbone/) - [Coaching](https://www.holdenadvisors.com/solutions/sales/coaching/) - [Pricing](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/improve-pricing-performance) - [Audit](https://www.holdenadvisors.com/solutions/pricing/audit/) - [Analytics](https://www.holdenadvisors.com/solutions/pricing/analytics/) - [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/) - [Insights](https://www.holdenadvisors.com/about/overview/#) - [Blog](https://www.holdenadvisors.com/blog/) - [Video Series](https://www.holdenadvisors.com/about/overview/#) - [Pricing with Confidence](https://go.holdenadvisors.com/pricing-with-confidence) - [Publications](https://www.holdenadvisors.com/about/overview/#) - [Books](https://www.holdenadvisors.com/insights/publications/books/) - [White Papers](https://www.holdenadvisors.com/papers) - [Newsletter](https://blog.holdenadvisors.com/tag/newsletter) - [Case Studies](https://www.holdenadvisors.com/studies) - [Events, Webinars & Podcasts](https://www.holdenadvisors.com/insights/events-webinars-podcasts/) - [Reed’s Bookshelf](https://www.holdenadvisors.com/bookshelf) - [Contact](https://www.holdenadvisors.com/contact-us/) # Holden Advisors Blog ## Pete Morelli ![Pete Morelli](https://blog.holdenadvisors.com/hubfs/HoldenHS%20(8%20of%2012).jpg) Find me on: ### Recent Posts ## [$4.99 Footlongs? Subway, You’re Doing it Wrong](https://blog.holdenadvisors.com/4.99-footlongs-subway-youre-doing-it-wrong-) Posted by [Pete Morelli](https://blog.holdenadvisors.com/author/pete-morelli) on Jan 17, 2018 1:37:35 PM - [Tweet](https://twitter.com/share) [![subway-pricing](https://blog.holdenadvisors.com/hubfs/subway-pricing.jpg)](https://blog.holdenadvisors.com/4.99-footlongs-subway-youre-doing-it-wrong-) Remember the Subway “Five-dollar footlong” [jingle](https://www.youtube.com/watch?v=YV8_jrFDzZo) from 2008? Ten years later, Subway is doubling down on the promotion with a two-month run of $4.99 footlong sandwiches. While the news is music to the ears of delighted deal-seeking Subway customers, not all is well in Sandwichville. [Read More](https://blog.holdenadvisors.com/4.99-footlongs-subway-youre-doing-it-wrong-) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/4.99-footlongs-subway-youre-doing-it-wrong-#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence) ## [Netflix Boosts Market Cap Through Price Increase. Can You?](https://blog.holdenadvisors.com/netflix-boosts-market-cap-price-increase-can) Posted by [Pete Morelli](https://blog.holdenadvisors.com/author/pete-morelli) on Oct 18, 2017 4:03:33 PM - [Tweet](https://twitter.com/share) [![rocket-boost-prices.jpg](https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/rocket-boost-prices.jpg)](https://blog.holdenadvisors.com/netflix-boosts-market-cap-price-increase-can) Last week, Netflix announced a $1-$2 monthly [price increase](http://www.holdenadvisors.com/value-based-pricing/price-increase-planning/) for its standard and premium plans. Investors applauded the move, with shares lifting 5.4%[\[1\]](https://blog.holdenadvisors.com/author/pete-morelli/page/2#_ftn1) on October 6th, adding over $4B to Netflix’ market cap. How many other executives are now evaluating their pricing decisions in search of incremental revenue? Should you? [Read More](https://blog.holdenadvisors.com/netflix-boosts-market-cap-price-increase-can) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/netflix-boosts-market-cap-price-increase-can#comments-listing) Topics: [Newsletter](https://blog.holdenadvisors.com/tag/newsletter), [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Uncovering your Value](https://blog.holdenadvisors.com/tag/uncovering-your-value) ## [Who Is Winning at Sales Transformation? How Oracle is Taking the Lead](https://blog.holdenadvisors.com/winning-sales-transformation) Posted by [Pete Morelli](https://blog.holdenadvisors.com/author/pete-morelli) on Aug 23, 2017 12:21:40 PM - [Tweet](https://twitter.com/share) [![sales-transformation-winning.jpg](https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/sales-transformation-winning.jpg)](https://blog.holdenadvisors.com/winning-sales-transformation) Commentary from WSJ Aug 17, 2017 "[How Oracle Engineered Its Sales Staff for the Cloud”](https://www.wsj.com/articles/how-oracle-engineered-its-sales-staff-for-the-cloud-1502875803) [Read More](https://blog.holdenadvisors.com/winning-sales-transformation) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/winning-sales-transformation#comments-listing) Topics: [Newsletter](https://blog.holdenadvisors.com/tag/newsletter), [Selling with Confidence](https://blog.holdenadvisors.com/tag/selling-with-confidence) ## [Change that Channel? Nike Resolves to Fix Pricing Conflict with Amazon](https://blog.holdenadvisors.com/change-channel-nike-resolves-fix-pricing-conflict-amazon) Posted by [Pete Morelli](https://blog.holdenadvisors.com/author/pete-morelli) on Jul 26, 2017 6:44:36 PM - [Tweet](https://twitter.com/share) [![pricing-conflicts.jpg](https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/pricing-conflicts.jpg)](https://blog.holdenadvisors.com/change-channel-nike-resolves-fix-pricing-conflict-amazon) For over a decade, athletic titan Nike declined to partner with Amazon, America’s largest online retailer. Nike held out, wanting to carefully control brand messaging while enjoying higher margins through its distribution network of brick and mortar stores*.* On June 29th, [Nike conceded](https://www.wsj.com/articles/nike-reports-sales-gain-despite-weak-growth-in-north-america-1498770462) by confirming a deal with Amazon to sell and distribute apparel and footwear. [Read More](https://blog.holdenadvisors.com/change-channel-nike-resolves-fix-pricing-conflict-amazon) 2 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/change-channel-nike-resolves-fix-pricing-conflict-amazon#comments-listing) Topics: [Newsletter](https://blog.holdenadvisors.com/tag/newsletter), [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence) [Previous](https://blog.holdenadvisors.com/author/pete-morelli/page/1) [All posts](https://blog.holdenadvisors.com/all) ### **Search the Holden Advisors Blog:** This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Subscribe Below: ### Recent Posts ### Posts by Tag - [Pricing with Confidence (68)](https://blog.holdenadvisors.com/tag/pricing-with-confidence) - [Negotiating with Backbone (63)](https://blog.holdenadvisors.com/tag/negotiating-with-backbone) - [Selling with Confidence (43)](https://blog.holdenadvisors.com/tag/selling-with-confidence) - [Newsletter (41)](https://blog.holdenadvisors.com/tag/newsletter) - [Uncovering your Value (26)](https://blog.holdenadvisors.com/tag/uncovering-your-value) - [Celebrating 10 Years of Pricing with Confidence (12)](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence) - [value selling (9)](https://blog.holdenadvisors.com/tag/value-selling) - [Selling with Backbone (8)](https://blog.holdenadvisors.com/tag/selling-with-backbone) - [value (8)](https://blog.holdenadvisors.com/tag/value) - [pricing (6)](https://blog.holdenadvisors.com/tag/pricing) - [Commercial Transformation (5)](https://blog.holdenadvisors.com/tag/commercial-transformation) - [Setting Price (4)](https://blog.holdenadvisors.com/tag/setting-price) - [customer experience (4)](https://blog.holdenadvisors.com/tag/customer-experience) - [actionable insights (3)](https://blog.holdenadvisors.com/tag/actionable-insights) - [procurement (3)](https://blog.holdenadvisors.com/tag/procurement) - [sales (3)](https://blog.holdenadvisors.com/tag/sales) - [Pricing Strategy (2)](https://blog.holdenadvisors.com/tag/pricing-strategy) - [big data (2)](https://blog.holdenadvisors.com/tag/big-data) - [buying center (2)](https://blog.holdenadvisors.com/tag/buying-center) - [customer loyalty (2)](https://blog.holdenadvisors.com/tag/customer-loyalty) - [pricing metrics (2)](https://blog.holdenadvisors.com/tag/pricing-metrics) - [winning proposal (2)](https://blog.holdenadvisors.com/tag/winning-proposal) - [Driving Accountability (1)](https://blog.holdenadvisors.com/tag/driving-accountability) - [Silos (1)](https://blog.holdenadvisors.com/tag/silos) - [b2b pricing (1)](https://blog.holdenadvisors.com/tag/b2b-pricing) - [bundling (1)](https://blog.holdenadvisors.com/tag/bundling) - [gatekeeper (1)](https://blog.holdenadvisors.com/tag/gatekeeper) - [jump the shark (1)](https://blog.holdenadvisors.com/tag/jump-the-shark) - [on demand (1)](https://blog.holdenadvisors.com/tag/on-demand) - [peloton (1)](https://blog.holdenadvisors.com/tag/peloton) - [pricing models (1)](https://blog.holdenadvisors.com/tag/pricing-models) - [product portfolio (1)](https://blog.holdenadvisors.com/tag/product-portfolio) - [rabbit (1)](https://blog.holdenadvisors.com/tag/rabbit) - [revenue (1)](https://blog.holdenadvisors.com/tag/revenue) - [rolling stone (1)](https://blog.holdenadvisors.com/tag/rolling-stone) - [subscription (1)](https://blog.holdenadvisors.com/tag/subscription) - [tidying up (1)](https://blog.holdenadvisors.com/tag/tidying-up) See all ### Newsletter and Blog ### About Us Holden Advisors are experts in the pricing and sales performance development space.  We help our clients take control of their differential value and use it to transform their business. ## [Learn More](https://www.holdenadvisors.com/negotiation-value-pricing-consultants/) - Quick Links - [Contact](https://www.holdenadvisors.com/contact-us/) - [About](https://www.holdenadvisors.com/about/overview/) - [Blog](https://www.holdenadvisors.com/blog/) - [Books](https://www.holdenadvisors.com/insights/publications/books/) - [Case Studies](https://www.holdenadvisors.com/studies) - [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/) - [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/) - [Privacy Policy](https://www.holdenadvisors.com/privacy-policy/) - [Home](https://www.holdenadvisors.com/) Copyright © 2018 Holden Advisors. 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