Nothing Happens without an Order

Posted by Joanna VanDeWater on Apr 7, 2017 9:12:29 AM

Sales enablement is not about sales. “What? That doesn’t make sense,” you might think to yourself. I’ll go a little further. Sales enablement as a concept is flawed at its core. Bold words from someone who loves sales and makes a good living focused on sales enablement. Let me explain…

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Topics: Newsletter

Market Elasticity: The Red Herring of B2B Pricing

Posted by Reed Holden on Apr 7, 2017 9:11:37 AM

It was a simple conversation with 40 pricing professionals, part of a "current events" topic in pricing session. Towards the end, one of the pricing directors for a line of machines raised her hand and said, "I'm about to have a special price promotion my product line of machines. What do you think?"

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Topics: Newsletter