Sales enablement is not about sales. “What? That doesn’t make sense,” you might think to yourself. I’ll go a little further. Sales enablement as a concept is flawed at its core. Bold words from someone who loves sales and makes a good living focused on sales enablement. Let me explain…
It was a simple conversation with 40 pricing professionals, part of a "current events" topic in pricing session. Towards the end, one of the pricing directors for a line of machines raised her hand and said, "I'm about to have a special price promotion my product line of machines. What do you think?"