--- title: Weekly Blog for Holden Advisors | Alison Yama description: Pricing strategy, sales negotiation, value consulting, along with sales tips and success stories. --- [![Holden Advisors](https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg)](https://www.holdenadvisors.com/) - About - [Overview](https://www.holdenadvisors.com/about/overview/) - [Core Values](https://www.holdenadvisors.com/about/core-values/) - [Leadership](https://www.holdenadvisors.com/about/leadership/) - [Partners](https://www.holdenadvisors.com/about/partners/) - [Careers](https://www.holdenadvisors.com/about/careers/) - [Solutions](https://www.holdenadvisors.com/about/overview/#) - [Sales](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/sales/improve-sales-performance) - [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/) - [Selling With Backbone](https://www.holdenadvisors.com/solutions/sales/selling-with-backbone/) - [Coaching](https://www.holdenadvisors.com/solutions/sales/coaching/) - [Pricing](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/improve-pricing-performance) - [Audit](https://www.holdenadvisors.com/solutions/pricing/audit/) - [Analytics](https://www.holdenadvisors.com/solutions/pricing/analytics/) - [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/) - [Insights](https://www.holdenadvisors.com/about/overview/#) - [Blog](https://www.holdenadvisors.com/blog/) - [Video Series](https://www.holdenadvisors.com/about/overview/#) - [Pricing with Confidence](https://go.holdenadvisors.com/pricing-with-confidence) - [Publications](https://www.holdenadvisors.com/about/overview/#) - [Books](https://www.holdenadvisors.com/insights/publications/books/) - [White Papers](https://www.holdenadvisors.com/papers) - [Newsletter](https://blog.holdenadvisors.com/tag/newsletter) - [Case Studies](https://www.holdenadvisors.com/studies) - [Events, Webinars & Podcasts](https://www.holdenadvisors.com/insights/events-webinars-podcasts/) - [Reed’s Bookshelf](https://www.holdenadvisors.com/bookshelf) - [Contact](https://www.holdenadvisors.com/contact-us/) - About - [Overview](https://www.holdenadvisors.com/about/overview/) - [Core Values](https://www.holdenadvisors.com/about/core-values/) - [Leadership](https://www.holdenadvisors.com/about/leadership/) - [Partners](https://www.holdenadvisors.com/about/partners/) - [Careers](https://www.holdenadvisors.com/about/careers/) - [Solutions](https://www.holdenadvisors.com/about/overview/#) - [Sales](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/sales/improve-sales-performance) - [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/) - [Selling With Backbone](https://www.holdenadvisors.com/solutions/sales/selling-with-backbone/) - [Coaching](https://www.holdenadvisors.com/solutions/sales/coaching/) - [Pricing](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/improve-pricing-performance) - [Audit](https://www.holdenadvisors.com/solutions/pricing/audit/) - [Analytics](https://www.holdenadvisors.com/solutions/pricing/analytics/) - [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/) - [Insights](https://www.holdenadvisors.com/about/overview/#) - [Blog](https://www.holdenadvisors.com/blog/) - [Video Series](https://www.holdenadvisors.com/about/overview/#) - [Pricing with Confidence](https://go.holdenadvisors.com/pricing-with-confidence) - [Publications](https://www.holdenadvisors.com/about/overview/#) - [Books](https://www.holdenadvisors.com/insights/publications/books/) - [White Papers](https://www.holdenadvisors.com/papers) - [Newsletter](https://blog.holdenadvisors.com/tag/newsletter) - [Case Studies](https://www.holdenadvisors.com/studies) - [Events, Webinars & Podcasts](https://www.holdenadvisors.com/insights/events-webinars-podcasts/) - [Reed’s Bookshelf](https://www.holdenadvisors.com/bookshelf) - [Contact](https://www.holdenadvisors.com/contact-us/) # Holden Advisors Blog ## Alison Yama ![Alison Yama](https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/Alison_Yama-282-Edit-150x150.jpg) Find me on: ### Recent Posts ## [Insights on the Next Generation of Pricing: A Conversation with Reed Holden](https://blog.holdenadvisors.com/a-conversation-with-reed-holden) Posted by [Alison Yama](https://blog.holdenadvisors.com/author/alison-yama) on Apr 18, 2018 12:54:35 PM - [Tweet](https://twitter.com/share) [![holden-10-celebration-1](https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png)](https://blog.holdenadvisors.com/a-conversation-with-reed-holden) By Alison Yama [Read More](https://blog.holdenadvisors.com/a-conversation-with-reed-holden) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/a-conversation-with-reed-holden#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence) ## [Force Your Competitor to React to Your Pricing](https://blog.holdenadvisors.com/force-your-competitor-to-react-to-your-pricing) Posted by [Alison Yama](https://blog.holdenadvisors.com/author/alison-yama) on Mar 26, 2018 11:00:00 PM - [Tweet](https://twitter.com/share) [![holden-10-celebration-1](https://blog.holdenadvisors.com/hubfs/holden-10-celebration-1.png)](https://blog.holdenadvisors.com/force-your-competitor-to-react-to-your-pricing) Celebrating 10 Years of Pricing with Confidence (video 8 of 11). [Read More](https://blog.holdenadvisors.com/force-your-competitor-to-react-to-your-pricing) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/force-your-competitor-to-react-to-your-pricing#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence) ## [Holden Advisors' Greatest Hits of 2017](https://blog.holdenadvisors.com/holden-advisors-greatest-hits-2017) Posted by [Alison Yama](https://blog.holdenadvisors.com/author/alison-yama) on Dec 13, 2017 11:01:45 AM - [Tweet](https://twitter.com/share) [![best-blog-pricing.jpg](https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/best-blog-pricing.jpg)](https://blog.holdenadvisors.com/holden-advisors-greatest-hits-2017) ‘Tis the season for car commercials and countdowns.  I will spare you the sentimentality of the great American holiday car spots.  Instead, I bring you a bit of fun to close out this holiday season.  We’ve had a super year working on really complex and challenging pricing issues, discovering hidden value for clients, and working with sales people to protect that value in negotiations.  Some of those same consultants are also talented (and competitive) writers who enjoy sharing insights with our followers.  Let’s see who scored the most page views on their blogs. [Read More](https://blog.holdenadvisors.com/holden-advisors-greatest-hits-2017) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/holden-advisors-greatest-hits-2017#comments-listing) Topics: [Negotiating with Backbone](https://blog.holdenadvisors.com/tag/negotiating-with-backbone), [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Selling with Confidence](https://blog.holdenadvisors.com/tag/selling-with-confidence), [Uncovering your Value](https://blog.holdenadvisors.com/tag/uncovering-your-value) ## [3 Profit Driving Advancements Worth Giving Thanks for This Year](https://blog.holdenadvisors.com/3-profit-driving-advancements-worth-giving-thanks) Posted by [Alison Yama](https://blog.holdenadvisors.com/author/alison-yama) on Nov 14, 2017 5:08:00 PM - [Tweet](https://twitter.com/share) [![give-thanks.jpg](https://blog.holdenadvisors.com/hubfs/Imported_Blog_Media/give-thanks.jpg)](https://blog.holdenadvisors.com/3-profit-driving-advancements-worth-giving-thanks) I love Thanksgiving. We get to focus on eating food (my favorite), watching football, spending time with family and friends, but most importantly, we all get to reflect on what we have to be thankful for this year. Family, friends, and health usually top the list and this year is no different. [Read More](https://blog.holdenadvisors.com/3-profit-driving-advancements-worth-giving-thanks) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/3-profit-driving-advancements-worth-giving-thanks#comments-listing) Topics: [Negotiating with Backbone](https://blog.holdenadvisors.com/tag/negotiating-with-backbone), [Newsletter](https://blog.holdenadvisors.com/tag/newsletter), [Selling with Confidence](https://blog.holdenadvisors.com/tag/selling-with-confidence) ## [Lessons Learned from Tesla’s Supercharger Idle Fee](https://blog.holdenadvisors.com/lessons-learned-from-teslas-supercharger-idle-fee) Posted by [Alison Yama](https://blog.holdenadvisors.com/author/alison-yama) on Feb 9, 2017 7:00:33 AM - [Tweet](https://twitter.com/share) [https://www.tesla.com/support/supercharger-idle-fee](https://www.tesla.com/support/supercharger-idle-fee) [Read More](https://blog.holdenadvisors.com/lessons-learned-from-teslas-supercharger-idle-fee) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/lessons-learned-from-teslas-supercharger-idle-fee#comments-listing) ## [3 New Year's Resolutions to Build Negotiation Backbone](https://blog.holdenadvisors.com/3-new-years-resolutions-to-build-negotiation-backbone) Posted by [Alison Yama](https://blog.holdenadvisors.com/author/alison-yama) on Jan 19, 2016 7:00:35 AM - [Tweet](https://twitter.com/share) What if I told you that just by focusing on improving your teams’ price negotiation muscles, you can improve your topline by 2 or 3%, maybe more?  What would this mean to the profitability of your company?  What would this mean for your own compensation?  Here are three simple but powerful backbone-building resolutions that will help your teams work smarter, not harder, in 2016: [Read More](https://blog.holdenadvisors.com/3-new-years-resolutions-to-build-negotiation-backbone) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/3-new-years-resolutions-to-build-negotiation-backbone#comments-listing) Topics: [Selling with Confidence](https://blog.holdenadvisors.com/tag/selling-with-confidence) [All posts](https://blog.holdenadvisors.com/all) ### **Search the Holden Advisors Blog:** This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Subscribe Below: ### Recent Posts ### Posts by Tag - [Pricing with Confidence (68)](https://blog.holdenadvisors.com/tag/pricing-with-confidence) - [Negotiating with Backbone (63)](https://blog.holdenadvisors.com/tag/negotiating-with-backbone) - [Selling with Confidence (43)](https://blog.holdenadvisors.com/tag/selling-with-confidence) - [Newsletter (41)](https://blog.holdenadvisors.com/tag/newsletter) - [Uncovering your Value (26)](https://blog.holdenadvisors.com/tag/uncovering-your-value) - [Celebrating 10 Years of Pricing with Confidence (12)](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence) - [value selling (9)](https://blog.holdenadvisors.com/tag/value-selling) - [Selling with Backbone (8)](https://blog.holdenadvisors.com/tag/selling-with-backbone) - [value (8)](https://blog.holdenadvisors.com/tag/value) - [pricing (6)](https://blog.holdenadvisors.com/tag/pricing) - [Commercial Transformation (5)](https://blog.holdenadvisors.com/tag/commercial-transformation) - [Setting Price (4)](https://blog.holdenadvisors.com/tag/setting-price) - [customer experience (4)](https://blog.holdenadvisors.com/tag/customer-experience) - [actionable insights (3)](https://blog.holdenadvisors.com/tag/actionable-insights) - [procurement (3)](https://blog.holdenadvisors.com/tag/procurement) - [sales (3)](https://blog.holdenadvisors.com/tag/sales) - [Pricing Strategy (2)](https://blog.holdenadvisors.com/tag/pricing-strategy) - [big data (2)](https://blog.holdenadvisors.com/tag/big-data) - [buying center (2)](https://blog.holdenadvisors.com/tag/buying-center) - [customer loyalty (2)](https://blog.holdenadvisors.com/tag/customer-loyalty) - [pricing metrics (2)](https://blog.holdenadvisors.com/tag/pricing-metrics) - [winning proposal (2)](https://blog.holdenadvisors.com/tag/winning-proposal) - [Driving Accountability (1)](https://blog.holdenadvisors.com/tag/driving-accountability) - [Silos (1)](https://blog.holdenadvisors.com/tag/silos) - [b2b pricing (1)](https://blog.holdenadvisors.com/tag/b2b-pricing) - [bundling (1)](https://blog.holdenadvisors.com/tag/bundling) - 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