Alison Yama

Alison Yama
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Recent Posts

Insights on the Next Generation of Pricing: A Conversation with Reed Holden

Posted by Alison Yama on Apr 18, 2018 12:54:35 PM

By Alison Yama

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Topics: Pricing with Confidence, Celebrating 10 Years of Pricing with Confidence

Force Your Competitor to React to Your Pricing

Posted by Alison Yama on Mar 26, 2018 11:00:00 PM

Celebrating 10 Years of Pricing with Confidence (video 8 of 11).

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Topics: Pricing with Confidence, Celebrating 10 Years of Pricing with Confidence

Holden Advisors' Greatest Hits of 2017

Posted by Alison Yama on Dec 13, 2017 11:01:45 AM

‘Tis the season for car commercials and countdowns.  I will spare you the sentimentality of the great American holiday car spots.  Instead, I bring you a bit of fun to close out this holiday season.  We’ve had a super year working on really complex and challenging pricing issues, discovering hidden value for clients, and working with sales people to protect that value in negotiations.  Some of those same consultants are also talented (and competitive) writers who enjoy sharing insights with our followers.  Let’s see who scored the most page views on their blogs.

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Topics: Negotiating with Backbone, Pricing with Confidence, Selling with Confidence, Uncovering your Value

3 Profit Driving Advancements Worth Giving Thanks for This Year

Posted by Alison Yama on Nov 14, 2017 5:08:00 PM

I love Thanksgiving. We get to focus on eating food (my favorite), watching football, spending time with family and friends, but most importantly, we all get to reflect on what we have to be thankful for this year. Family, friends, and health usually top the list and this year is no different.

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Topics: Negotiating with Backbone, Newsletter, Selling with Confidence

Lessons Learned from Tesla’s Supercharger Idle Fee

Posted by Alison Yama on Feb 9, 2017 7:00:33 AM

https://www.tesla.com/support/supercharger-idle-fee

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3 New Year's Resolutions to Build Negotiation Backbone

Posted by Alison Yama on Jan 19, 2016 7:00:35 AM

What if I told you that just by focusing on improving your teams’ price negotiation muscles, you can improve your topline by 2 or 3%, maybe more?  What would this mean to the profitability of your company?  What would this mean for your own compensation?  Here are three simple but powerful backbone-building resolutions that will help your teams work smarter, not harder, in 2016:

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Topics: Selling with Confidence