Matthew Lydon

Matthew Lydon
Find me on:

Recent Posts

Rolling Stone Gambles Big On Customer Loyalty

Posted by Matthew Lydon on May 2, 2019 7:05:00 AM

For any salesperson, it’s important to understand why your customers keep coming back:

  • Is it because you’re a better deal than your competitors?
  • Is it the simplicity of your product offering?
  • Is your product suite so specialized, there is no equal?
  • Is it too complicated to uninstall your offering?
  • Does your customer simply respect their relationship with you, and your product continues to deliver value for their organization?
Read More

Topics: customer loyalty, customer experience, value, jump the shark, rolling stone, subscription

Apple One-Ups Amazon at the Negotiating Table

Posted by Matthew Lydon on Feb 20, 2019 7:00:00 AM

Apple and Amazon stepped into the ring again recently, like B2B’s answer to Mayweather/Pacquiao, to cut a deal to finally land Apple’s newest products in Amazon’s marketplace on release day. In the past, these two tech heavyweights have sparred over products, apps, and availability – tactically bobbing and weaving to boost profits and stock value. But the latest bout between the two rivals showcased Apple's experience and savvy negotiating tactics (more on these in a minute) as a way to win a pivotal round.

Read More

Topics: Negotiating with Backbone