Matthew Lydon

Matthew Lydon
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Apple One-Ups Amazon at the Negotiating Table

Posted by Matthew Lydon on Feb 20, 2019 7:00:00 AM

Apple and Amazon stepped into the ring again recently, like B2B’s answer to Mayweather/Pacquiao, to cut a deal to finally land Apple’s newest products in Amazon’s marketplace on release day. In the past, these two tech heavyweights have sparred over products, apps, and availability – tactically bobbing and weaving to boost profits and stock value. But the latest bout between the two rivals showcased Apple's experience and savvy negotiating tactics (more on these in a minute) as a way to win a pivotal round.

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Topics: Negotiating with Backbone