---
title: Move from Cost-Plus to Value-Based Pricing
description: Value-Based pricing is an ideal and not all companies can or should implement it. Those companies that do often see a return higher than those who don't. It also takes time to get there. Over the long-run you will build confidence in the value you create for customers and the prices you charge.
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---
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# Holden Advisors Blog
# Move from Cost-Plus to Value-Based Pricing
Posted by [Mayuresh Saravanakumar](https://blog.holdenadvisors.com/author/mayuresh-saravanakumar) on Mar 15, 2018 6:01:00 AM
Find me on:
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Celebrating 10 Years of Pricing with Confidence (video 10 of 11)
Mayuresh Saravanakumar explains Rule Nine: Take Simple Steps to Move from Cost-Plus to Value-Based Pricing
The goal with value-based pricing is to take an outside-in view starting with the customer and their market. I hope you've learned through this series that value-based pricing is bigger than "just pricing." This outside-in view will help you craft your value strategies in the products you create ([Rule Six](https://blog.holdenadvisors.com/strengthen-negotiations-with-new-products-and-services)) , the markets you target ([Rule Seven](https://blog.holdenadvisors.com/force-your-competitor-to-react-to-your-pricing)), the messages you deliver ([Rule Two](https://blog.holdenadvisors.com/understand-the-value-you-offer-to-your-customer-)), the way you sell ([Rule Eight](https://blog.holdenadvisors.com/build-your-selling-backbone)), and how much you get paid ([Rule Three](https://blog.holdenadvisors.com/one-of-three-simple-pricing-strategies)).
Value-Based pricing is an end goal and not all companies can or should implement it. But those companies that do often see a return higher than those who don't. It also takes time to get there. Over the long-run, you will build that confidence in the value you create for customers and the prices you charge.
\*Download an Improving Practice Plan so you can follow along with all Pricing with Confidence videos and plan how to drive profitable changes in your organization:
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Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Celebrating 10 Years of Pricing with Confidence](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence)
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