The Top 5 Articles from 2019

Posted by Patrick McCullough on Jan 17, 2020 3:20:00 PM
Patrick McCullough
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2019 was an exciting year for Holden Advisors, filled with thought-provoking and timely content reflecting key takeaways from special events and outlining optimal strategies to address the most pressing commercial challenges. As we reflect on the past year, we wanted to take this opportunity to thank you for your continued interest in our publications and spotlight the 5 articles you loved the most in 2019.

2019 Image

1. Successfully drive change throughout a commercial transformation

Posted by Brian Doyle

At the 2019 Executive Forum, I had the honor of facilitating a discussion on how leaders can effectively propagate their vision across an organization...

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2. Profit Decoded

Posted by Adele McLean

In our experience, you need to start your transformation with an understanding of where you’re making money and where you’re not...

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3. Do you really have pricing power? 

Posted by Patrick McCullough

Pricing power isn’t just about raising prices, it’s about matching the value you deliver to the price customers pay for your products or services...

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4. Fixing the leaky boat

Posted by Reed Holden

Is it harder to set prices or control them once they are set? Think about that. If you're in pricing, where are you spending your time?

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5. Nice job Netflix: Lessons from the price increase

Posted by Pete Morelli

Netflix customers might not be happy about this price increase, but the messaging and the consistency have helped Netflix successfully execute this increase...

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Interested in reading more? Check out our other publications



Topics: Negotiating with Backbone, Selling with Backbone, Commercial Transformation