2019 was an exciting year for Holden Advisors, filled with thought-provoking and timely content reflecting key takeaways from special events and outlining optimal strategies to address the most pressing commercial challenges. As we reflect on the past year, we wanted to take this opportunity to thank you for your continued interest in our publications and spotlight the 5 articles you loved the most in 2019.
1. Successfully drive change throughout a commercial transformation
Posted by Brian Doyle
At the 2019 Executive Forum, I had the honor of facilitating a discussion on how leaders can effectively propagate their vision across an organization...
Click here to read the article.
Posted by Adele McLean
In our experience, you need to start your transformation with an understanding of where you’re making money and where you’re not...
Click here to read the article.
3. Do you really have pricing power?
Posted by Patrick McCullough
Pricing power isn’t just about raising prices, it’s about matching the value you deliver to the price customers pay for your products or services...
Click here to read the article.
Posted by Reed Holden
Is it harder to set prices or control them once they are set? Think about that. If you're in pricing, where are you spending your time?
Click here to read the article.
5. Nice job Netflix: Lessons from the price increase
Posted by Pete Morelli
Netflix customers might not be happy about this price increase, but the messaging and the consistency have helped Netflix successfully execute this increase...
Click here to read the article.
Interested in reading more? Check out our other publications