--- title: Weekly Blog for Holden Advisors | Patrick McCullough description: Director, Marketing --- [![Holden Advisors](https://blog.holdenadvisors.com/hubfs/Holdenadvisors_November2018%20Theme/Images/logo.jpg)](https://www.holdenadvisors.com/) - About - [Overview](https://www.holdenadvisors.com/about/overview/) - [Core Values](https://www.holdenadvisors.com/about/core-values/) - [Leadership](https://www.holdenadvisors.com/about/leadership/) - [Partners](https://www.holdenadvisors.com/about/partners/) - [Careers](https://www.holdenadvisors.com/about/careers/) - [Solutions](https://www.holdenadvisors.com/about/overview/#) - [Sales](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/sales/improve-sales-performance) - [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/) - [Selling With Backbone](https://www.holdenadvisors.com/solutions/sales/selling-with-backbone/) - [Coaching](https://www.holdenadvisors.com/solutions/sales/coaching/) - [Pricing](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/improve-pricing-performance) - [Audit](https://www.holdenadvisors.com/solutions/pricing/audit/) - [Analytics](https://www.holdenadvisors.com/solutions/pricing/analytics/) - [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/) - [Insights](https://www.holdenadvisors.com/about/overview/#) - [Blog](https://www.holdenadvisors.com/blog/) - [Video Series](https://www.holdenadvisors.com/about/overview/#) - [Pricing with Confidence](https://go.holdenadvisors.com/pricing-with-confidence) - [Publications](https://www.holdenadvisors.com/about/overview/#) - [Books](https://www.holdenadvisors.com/insights/publications/books/) - [White Papers](https://www.holdenadvisors.com/papers) - [Newsletter](https://blog.holdenadvisors.com/tag/newsletter) - [Case Studies](https://www.holdenadvisors.com/studies) - [Events, Webinars & Podcasts](https://www.holdenadvisors.com/insights/events-webinars-podcasts/) - [Reed’s Bookshelf](https://www.holdenadvisors.com/bookshelf) - [Contact](https://www.holdenadvisors.com/contact-us/) - About - [Overview](https://www.holdenadvisors.com/about/overview/) - [Core Values](https://www.holdenadvisors.com/about/core-values/) - [Leadership](https://www.holdenadvisors.com/about/leadership/) - [Partners](https://www.holdenadvisors.com/about/partners/) - [Careers](https://www.holdenadvisors.com/about/careers/) - [Solutions](https://www.holdenadvisors.com/about/overview/#) - [Sales](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/sales/improve-sales-performance) - [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/) - [Selling With Backbone](https://www.holdenadvisors.com/solutions/sales/selling-with-backbone/) - [Coaching](https://www.holdenadvisors.com/solutions/sales/coaching/) - [Pricing](https://www.holdenadvisors.com/about/overview/#) - [Overview](https://go.holdenadvisors.com/solutions/improve-pricing-performance) - [Audit](https://www.holdenadvisors.com/solutions/pricing/audit/) - [Analytics](https://www.holdenadvisors.com/solutions/pricing/analytics/) - [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/) - [Insights](https://www.holdenadvisors.com/about/overview/#) - [Blog](https://www.holdenadvisors.com/blog/) - [Video Series](https://www.holdenadvisors.com/about/overview/#) - [Pricing with Confidence](https://go.holdenadvisors.com/pricing-with-confidence) - [Publications](https://www.holdenadvisors.com/about/overview/#) - [Books](https://www.holdenadvisors.com/insights/publications/books/) - [White Papers](https://www.holdenadvisors.com/papers) - [Newsletter](https://blog.holdenadvisors.com/tag/newsletter) - [Case Studies](https://www.holdenadvisors.com/studies) - [Events, Webinars & Podcasts](https://www.holdenadvisors.com/insights/events-webinars-podcasts/) - [Reed’s Bookshelf](https://www.holdenadvisors.com/bookshelf) - [Contact](https://www.holdenadvisors.com/contact-us/) # Holden Advisors Blog ## Patrick McCullough ![Patrick McCullough](https://blog.holdenadvisors.com/hubfs/HoldenHS%20(12%20of%2012).jpg) Director, Marketing Find me on: ### Recent Posts ## [Are You Ready for a Usage-Based Pricing Model?](https://blog.holdenadvisors.com/usage-based-pricing-model-0) Posted by [Patrick McCullough](https://blog.holdenadvisors.com/author/patrick-mccullough) on Aug 16, 2021 4:29:53 PM - [Tweet](https://twitter.com/share) [![](https://blog.holdenadvisors.com/hubfs/Brainstorming%20Together.jpg)](https://blog.holdenadvisors.com/usage-based-pricing-model-0) *Usage-based pricing, or quantity-based pricing, is the next iteration of the subscription economy, especially for B2B software companies. If you’re considering how your company would fare with usage-based pricing, there’s no time like the present, but here are a few things to think about before you jump in.* [Read More](https://blog.holdenadvisors.com/usage-based-pricing-model-0) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/usage-based-pricing-model-0#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence), [Uncovering your Value](https://blog.holdenadvisors.com/tag/uncovering-your-value), [Pricing Strategy](https://blog.holdenadvisors.com/tag/pricing-strategy) ## [3 Principles to Guide Pricing Decisions During Uncertain Times](https://blog.holdenadvisors.com/3-principles-to-guide-pricing-decisions) Posted by [Patrick McCullough](https://blog.holdenadvisors.com/author/patrick-mccullough) on Oct 7, 2020 2:58:41 PM - [Tweet](https://twitter.com/share) [![](https://blog.holdenadvisors.com/hubfs/The%20world%20is%20changing.jpg)](https://blog.holdenadvisors.com/3-principles-to-guide-pricing-decisions) Given all the disruption and change this year, challenging your commercial organization’s go-to-market strategy is a totally reasonable endeavor. The big questions are: [Read More](https://blog.holdenadvisors.com/3-principles-to-guide-pricing-decisions) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/3-principles-to-guide-pricing-decisions#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence) ## [The Top 5 Articles from 2019](https://blog.holdenadvisors.com/top-5-most-popular-posts-2019) Posted by [Patrick McCullough](https://blog.holdenadvisors.com/author/patrick-mccullough) on Jan 17, 2020 3:20:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.holdenadvisors.com/hubfs/2019%20Image.jpg)](https://blog.holdenadvisors.com/top-5-most-popular-posts-2019) 2019 was an exciting year for Holden Advisors, filled with thought-provoking and timely content reflecting key takeaways from special events and outlining optimal strategies to address the most pressing commercial challenges. As we reflect on the past year, we wanted to take this opportunity to thank you for your continued interest in our publications and spotlight the **5 articles you loved the most in 2019.** [Read More](https://blog.holdenadvisors.com/top-5-most-popular-posts-2019) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/top-5-most-popular-posts-2019#comments-listing) Topics: [Negotiating with Backbone](https://blog.holdenadvisors.com/tag/negotiating-with-backbone), [Selling with Backbone](https://blog.holdenadvisors.com/tag/selling-with-backbone), [Commercial Transformation](https://blog.holdenadvisors.com/tag/commercial-transformation) ## [Do You Really Have Pricing Power?](https://blog.holdenadvisors.com/do-you-really-have-pricing-power) Posted by [Patrick McCullough](https://blog.holdenadvisors.com/author/patrick-mccullough) on Mar 19, 2019 11:42:58 AM - [Tweet](https://twitter.com/share) [![jason-blackeye-138263-unsplash](https://blog.holdenadvisors.com/hubfs/jason-blackeye-138263-unsplash.jpg)](https://blog.holdenadvisors.com/do-you-really-have-pricing-power) Investors have long heralded pricing power as one of the best predictors of a company’s long-term financial success. Warren Buffett’s famous quote from 2010 captures the sentiment. [Read More](https://blog.holdenadvisors.com/do-you-really-have-pricing-power) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/do-you-really-have-pricing-power#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence) ## [The Top 5 Blog Posts of 2018](https://blog.holdenadvisors.com/the-top-5-most-popular-blog-posts-of-2018) Posted by [Patrick McCullough](https://blog.holdenadvisors.com/author/patrick-mccullough) on Jan 3, 2019 2:02:31 PM - [Tweet](https://twitter.com/share) [![steven-vandesande-jr-503999-unsplash](https://blog.holdenadvisors.com/hubfs/steven-vandesande-jr-503999-unsplash.jpg)](https://blog.holdenadvisors.com/the-top-5-most-popular-blog-posts-of-2018) 2018 was an exciting year for Holden Advisors, filled with thought-provoking and timely content shared in our weekly blog as our experts summarized their key takeaways and outlined key strategies for B2B's most relevant pricing and selling challenges. [Read More](https://blog.holdenadvisors.com/the-top-5-most-popular-blog-posts-of-2018) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/the-top-5-most-popular-blog-posts-of-2018#comments-listing) Topics: [Negotiating with Backbone](https://blog.holdenadvisors.com/tag/negotiating-with-backbone) ## [Report: 2018 GM Survey](https://blog.holdenadvisors.com/2018-gm-survey-report2) Posted by [Patrick McCullough](https://blog.holdenadvisors.com/author/patrick-mccullough) on Aug 6, 2018 12:36:16 PM - [Tweet](https://twitter.com/share) [![GM Survey Report Draft 20180801v10_Page_1](https://blog.holdenadvisors.com/hubfs/GM%20Survey%20Report%20Draft%2020180801v10_Page_1.png)](https://blog.holdenadvisors.com/2018-gm-survey-report2) Holden Advisors works with General Managers to improve the commercial performance of their businesses. Throughout the course of our work, we have identified a disconnect between the vision for and the reality of pricing functions within many organizations. Given the dynamics at play in these markets, and how customers are functionally served within them, it is no surprise a clear contradiction has emerged. As a result, we conducted a survey to validate our findings. Over the course of our research, we asked GMs to reflect on the pricing function within their teams and define their wants and needs for the pricing discipline. For the first question, we asked GMs to describe their ideal vision for the pricing function. Then, we asked them to compare and contrast this vision to the current reality. The responses were grouped into the three distinct categories defined below. Here is what we learned:   [Read More](https://blog.holdenadvisors.com/2018-gm-survey-report2) 0 Comments [Click here to read/write comments](https://blog.holdenadvisors.com/2018-gm-survey-report2#comments-listing) Topics: [Pricing with Confidence](https://blog.holdenadvisors.com/tag/pricing-with-confidence) [All posts](https://blog.holdenadvisors.com/all) ### **Search the Holden Advisors Blog:** This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Subscribe Below: ### Recent Posts ### Posts by Tag - [Pricing with Confidence (68)](https://blog.holdenadvisors.com/tag/pricing-with-confidence) - [Negotiating with Backbone (63)](https://blog.holdenadvisors.com/tag/negotiating-with-backbone) - [Selling with Confidence (43)](https://blog.holdenadvisors.com/tag/selling-with-confidence) - [Newsletter (41)](https://blog.holdenadvisors.com/tag/newsletter) - [Uncovering your Value (26)](https://blog.holdenadvisors.com/tag/uncovering-your-value) - [Celebrating 10 Years of Pricing with Confidence (12)](https://blog.holdenadvisors.com/tag/celebrating-10-years-of-pricing-with-confidence) - [value selling (9)](https://blog.holdenadvisors.com/tag/value-selling) - [Selling with Backbone (8)](https://blog.holdenadvisors.com/tag/selling-with-backbone) - [value (8)](https://blog.holdenadvisors.com/tag/value) - [pricing (6)](https://blog.holdenadvisors.com/tag/pricing) - [Commercial Transformation (5)](https://blog.holdenadvisors.com/tag/commercial-transformation) - [Setting Price (4)](https://blog.holdenadvisors.com/tag/setting-price) - [customer experience (4)](https://blog.holdenadvisors.com/tag/customer-experience) - [actionable insights (3)](https://blog.holdenadvisors.com/tag/actionable-insights) - [procurement (3)](https://blog.holdenadvisors.com/tag/procurement) - [sales (3)](https://blog.holdenadvisors.com/tag/sales) - [Pricing Strategy (2)](https://blog.holdenadvisors.com/tag/pricing-strategy) - [big data (2)](https://blog.holdenadvisors.com/tag/big-data) - [buying center (2)](https://blog.holdenadvisors.com/tag/buying-center) - [customer loyalty (2)](https://blog.holdenadvisors.com/tag/customer-loyalty) - [pricing metrics (2)](https://blog.holdenadvisors.com/tag/pricing-metrics) - [winning proposal (2)](https://blog.holdenadvisors.com/tag/winning-proposal) - [Driving Accountability (1)](https://blog.holdenadvisors.com/tag/driving-accountability) - [Silos (1)](https://blog.holdenadvisors.com/tag/silos) - [b2b pricing (1)](https://blog.holdenadvisors.com/tag/b2b-pricing) - [bundling (1)](https://blog.holdenadvisors.com/tag/bundling) - [gatekeeper (1)](https://blog.holdenadvisors.com/tag/gatekeeper) - [jump the shark (1)](https://blog.holdenadvisors.com/tag/jump-the-shark) - [on demand (1)](https://blog.holdenadvisors.com/tag/on-demand) - [peloton (1)](https://blog.holdenadvisors.com/tag/peloton) - [pricing models (1)](https://blog.holdenadvisors.com/tag/pricing-models) - [product portfolio (1)](https://blog.holdenadvisors.com/tag/product-portfolio) - [rabbit (1)](https://blog.holdenadvisors.com/tag/rabbit) - [revenue (1)](https://blog.holdenadvisors.com/tag/revenue) - [rolling stone (1)](https://blog.holdenadvisors.com/tag/rolling-stone) - [subscription (1)](https://blog.holdenadvisors.com/tag/subscription) - [tidying up (1)](https://blog.holdenadvisors.com/tag/tidying-up) See all ### Newsletter and Blog ### About Us Holden Advisors are experts in the pricing and sales performance development space.  We help our clients take control of their differential value and use it to transform their business. ## [Learn More](https://www.holdenadvisors.com/negotiation-value-pricing-consultants/) - Quick Links - [Contact](https://www.holdenadvisors.com/contact-us/) - [About](https://www.holdenadvisors.com/about/overview/) - [Blog](https://www.holdenadvisors.com/blog/) - [Books](https://www.holdenadvisors.com/insights/publications/books/) - [Case Studies](https://www.holdenadvisors.com/studies) - [Negotiating With Backbone](https://www.holdenadvisors.com/solutions/sales/negotiating-with-backbone/) - [Value-Based Pricing](https://www.holdenadvisors.com/solutions/pricing/value-based-pricing/) - [Privacy Policy](https://www.holdenadvisors.com/privacy-policy/) - [Home](https://www.holdenadvisors.com/) Copyright © 2018 Holden Advisors. 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