Patrick McCullough

Patrick McCullough
Director, Marketing
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Recent Posts

The Top 5 Blog Posts of 2018

Posted by Patrick McCullough on Jan 3, 2019 2:02:31 PM

2018 was an exciting year for Holden Advisors, filled with thought-provoking and timely content shared in our weekly blog as our experts summarized their key takeaways and outlined key strategies for B2B's most relevant pricing and selling challenges.

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Topics: Negotiating with Backbone

Report: 2018 GM Survey

Posted by Patrick McCullough on Aug 6, 2018 12:36:16 PM

Holden Advisors works with General Managers to improve the commercial performance of their businesses. Throughout the course of our work, we have identified a disconnect between the vision for and the reality of pricing functions within many organizations. Given the dynamics at play in these markets, and how customers are functionally served within them, it is no surprise a clear contradiction has emerged. As a result, we conducted a survey to validate our findings. Over the course of our research, we asked GMs to reflect on the pricing function within their teams and define their wants and needs for the pricing discipline. For the first question, we asked GMs to describe their ideal vision for the pricing function. Then, we asked them to compare and contrast this vision to the current reality. The responses were grouped into the three distinct categories defined below. Here is what we learned:


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Topics: Pricing with Confidence