Control vs. Chaos: A Day In the Life of a Sales Rep

Posted by Brian Doyle on Feb 12, 2019 2:10:12 PM

If you’re a fan of the 1960s television show, Get Smart (or saw the 2008 movie with Steve Carrell), you know that the good guys work for Control and the bad guys work for an organization called KAOS (pronounced, “Chaos”). As a pricing or finance leader, it sometimes feels like this reflects your life as well: you're trying to maintain control over your pricing and profit, but too many times when a negotiation is left in the hands of your sales rep, it turns into chaos.

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Topics: Negotiating with Backbone

Resist the urge to "stick it" to the competition

Posted by Adele Mclean on Jan 25, 2019 11:23:11 AM

When facing low-priced competition, think twice before "sticking it to the competition" by going in with a low, low price. Watch the video to learn why:

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Topics: Pricing with Confidence

Nice Job, Netflix: Lessons from the price increase

Posted by Pete Morelli on Jan 24, 2019 11:54:19 AM

Hear Pete Morelli talk about what we can learn from the price increase that Netflix rolled out last week.

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Topics: Negotiating with Backbone, Pricing with Confidence, Uncovering your Value

B2B Negotiation is Much More Than a Sales Strategy

Posted by Ellen Quackenbush on Jan 22, 2019 12:20:36 PM

Management guru Peter Drucker stated that the purpose of business is to create and retain customers. But Drucker omitted an essential component for how companies stay in business — namely, that the customers they select and serve must be profitable. Otherwise, hand that customer over to the competition. Not all business is good business; and last time I checked, B2B businesses were not charities.

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Topics: Selling with Backbone

Warning: If You Compete Based on Price, Don’t Read This Blog

Posted by Tim Mullane on Jan 10, 2019 10:41:11 AM

If you made it past the headline, you are likely not an importer of knock-off goods or the Walmart-wannabe of your industry. You hopefully compete on something other than price, which means you have superior products, services, quality, coverage or something else unique. Simply said, you offer something of business value to your target customers.

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Topics: Negotiating with Backbone

The Top 5 Blog Posts of 2018

Posted by Patrick McCullough on Jan 3, 2019 2:02:31 PM

2018 was an exciting year for Holden Advisors, filled with thought-provoking and timely content shared in our weekly blog as our experts summarized their key takeaways and outlined key strategies for B2B's most relevant pricing and selling challenges.

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Topics: Negotiating with Backbone

Service Value as a Negotiation Tool

Posted by Brian Doyle on Jan 3, 2019 2:01:17 PM

As we enter the holiday season and life becomes more hectic, great service becomes even more important. If you’re like me and your holiday shopping tends to skew toward the end of December, getting a retailer to deliver the gift you purchased before the 25th is almost as important as the gift itself.  It reminds me that great service – throughout the year – is an important part of a business’ value prop and shouldn’t be forgotten when buyers try to negotiate.

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Topics: Negotiating with Backbone

A Curious Case of Christmas Tree Pricing

Posted by Adele Mclean on Dec 27, 2018 6:30:00 AM

O Tannenbaum, O Tannenbaum how lovely are your branches.

O Tannenbaum, O Tannenbaum how can you price stay stable.
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Topics: Pricing with Confidence

Dynamic Pricing – Do Your Customers Own Your Pricing Strategy?

Posted by Richard Harrington on Dec 18, 2018 3:41:38 PM

Dynamic pricing is a hot topic right now. With the advent of big data and IT quoting systems, many businesses are excited at the prospect of charging each customer at their willingness to pay for their product, rather than a flat or segmented price. As Bob Crandall, former CEO of American Airlines once put it “If I have 2,000 customers on a given route and 400 prices, I’m obviously short 1,600 prices." Think of all that money you’ve been leaving on the table with regular segmentation; if you could grab that, your profits would go through the roof!

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Topics: Pricing with Confidence

How To: Stakeholder Assessment

Posted by Travis Umpleby on Dec 18, 2018 3:41:22 PM

Are you planning a price increase? Learn from Travis Umpleby via his video below on how to use one simple tool to conduct a stakeholder assessment and help your increase stick.

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Topics: Pricing with Confidence