SaaS Pricing: Leverage 4 Key B2B Tenets to win

Posted by Pete Morelli on Sep 12, 2019 5:03:00 AM

When Holden Advisors started almost 2 decades ago, our practice was rooted in B2B pricing. Reed Holden, our founder, co-authored the book that became the industry’s standard academic and practical pricing reference.

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Topics: value, b2b pricing, pricing

Creating Buy-In for Your Ideas

Posted by Brian Doyle on Sep 3, 2019 1:31:21 PM

The business world is full of great ideas that don’t get adopted. Some require too many resources, some are too expensive, and others don’t fit within an organization’s strategy.  Then there are the millions and millions of ideas that fit within a budget, aren’t too hard to execute and perfectly align with an organization’s goals … and still aren’t adopted.  Why not?  People fear change.

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Guest Blog - Daraprim, Sovaldi, and thoughts about pricing fairness

Posted by Steve Haggett on Sep 3, 2019 1:30:44 PM

A recent article on pricing power referenced the example of Martin Shkreli’s Turing Pharmaceutical decision to raise the price of Daraprim by 5000%. Shkreli famously purchased the rights to an older off-patent drug used to treat infection in AIDS patients and dramatically raised the price – a demonstration of pricing power. The following controversy caught up with Shkreli, who gloated that he didn’t raise the price enough. Investigators couldn’t jail him for the Daraprim price, but digging found other dirt and he was sentenced to seven years for fraud related to his former hedge fund.

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Topics: Pricing with Confidence, Setting Price

On Pricing Power and Fairness

Posted by Reed Holden on Sep 3, 2019 1:30:09 PM

The following article is my reaction to a blog from a friend, Steve Haggett at Iron Mountain.  He responded to an article from our Patrick McCullough about some of the pricing abuses in the pharmaceutical industry. 

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Topics: Pricing with Confidence, Setting Price

Does your organization struggle with discounting?

Posted by Saad Shahzad on Aug 21, 2019 10:48:12 AM

Do you think your sales team effectively sells the value that you provide to your customers? And how would you measure that, anyway?

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Topics: Negotiating with Backbone, value selling

Take Value to the Next Level

Posted by Reed Holden on Jul 31, 2019 3:46:04 PM

It was a tough conversation but in the end, it was simple and quite insightful. It started with a client pushing back on price. We responded that it was going to cost us a lot to get the job done. She came back saying it was a lot of money to support only a few people, especially when they had more to train.  We realized that we could run the engagement with more people in the same session…same cost for us and better outcomes for the client. The client was happy and placed the order.

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Topics: value

Wayward Sales Veteran Comes Clean

Posted by Alicia Shevetone on Jul 16, 2019 12:30:00 PM

How many blog posts have you read that start with something like, “As a 20-year sales veteran, I’ve experienced …blah…blah…blah”?  It’s amusing how sellers use tenure as a crutch for complacency. It sounds reasonable though, right? Why shouldn’t my performance speak for itself? 

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Topics: Negotiating with Backbone, value, sales

When was the last time you raised prices?

Posted by Emily Macaulay on Jul 12, 2019 2:12:51 PM

The other day I was talking to the CEO of a small medical devices firm.  During the conversation, she let slip that she hadn’t raised her prices in 15 years! I almost had to pick my jaw up off the floor. After I got over my initial shock, I asked some questions…chiefly three:

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Topics: Setting Price

Profit Decoded

Posted by Adele Mclean on Jun 17, 2019 10:41:14 AM

Recently I was talking with a few business partners about the latest business trends we see with clients. One hot topic is transformation! On any given day, another organization is appointing a new transformation leader, plotting a new strategy for organic growth, and talking about increasing profitability. On the surface, it makes sense. Successful businesses should consistently focus on revenue growth and margin improvement...right? But where is the best place to start?

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Great questions create strong customer connections

Posted by Ellen Quackenbush on Jun 17, 2019 10:33:51 AM

One of the top challenges sales leaders share is their Sellers' hesitancy to engage in early, prospecting conversations with customers. It is common for us to hear sales leaders lament that their "Sellers are great once the product discussion starts, but they will not engage in open-ended conversations where they don’t know the answers. They assume they must always play the role of the expert.”

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