Holden Advisors Blog

So there it is. Amazon’s year long quest for its second headquarters has finally ended with an announcement that the will be shared by two cities,...

It's not just about knowing your customer, but also about really knowing your customer's product and how they plan to use it. In this video, Tim...

Today’s customers are savvier and more impatient than ever. Being a Challenger and disrupting the customer’s status quo is just not enough anymore.

I was speaking with the VP of Pricing Transformation for a Fortune 500 company recently and, as disciples of value-based pricing, we debated the...

Watch as Tim Mullane explains the key to escaping the ever-dangerous discounting cycle. Give-Gets℠ – a valuable tool for any value-centric...

Personas are a great tool for the right situation but are often over-used by marketing to communicate with customers and generate leads.  Personas...

Has the Relationship Buyer truly vanished from the B2B marketplace? What happens when a Value Buyer chooses to go with a competitive offering?...

Holden Advisors consulting projects generally focus on the core competency of understanding, communicating, and mutually sharing in created value....

One of our top goals in any client engagement is uncovering revenue and profit growth opportunities.  Recently, we worked with a global technology...

Last month, I wrote about problems with the phone company that provides service to our home in the woods of Maine. If you don’t remember, the...